Evaluating Social Marketing Elements in Sponsorship

JOURNAL ARTICLE published December 2007 in Social Marketing Quarterly

Authors: Norman J. O'Reilly | Judith J. Madill

Food on the Run: Using Social Marketing and Media Advocacy for Social Change

JOURNAL ARTICLE published December 2003 in Social Marketing Quarterly

Authors: Cyndi Guerra Walter | Peggy Agron

Social Marketing for Gender Equity in Bangladesh

JOURNAL ARTICLE published May 1994 in Social Marketing Quarterly

Authors: Beverly Schwartz | Susan Middlestadt | Cecilia Verzosa

“Know the Competitor”: Identifying and Closing Legislation Loopholes Exploited by Canadian Tobacco Manufacturers

JOURNAL ARTICLE published September 1999 in Social Marketing Quarterly

Authors: Timothy Dewhirst

Notes from the Field

JOURNAL ARTICLE published September 2007 in Social Marketing Quarterly

Authors: Bill Smith

The centre for social marketing: Strathclyde University, Glasgow Scotland

JOURNAL ARTICLE published July 1994 in Social Marketing Quarterly

Authors: Gerard B. Hastings

Human-Centered Design, Innovation, and Social Marketing

JOURNAL ARTICLE published September 2007 in Social Marketing Quarterly

Authors: Stanton Brunner | Chris Waugh | Holly Kretschmar

Marketing America: A Social Marketing Perspective

JOURNAL ARTICLE published December 2001 in Social Marketing Quarterly

Authors: Bill Smith

Notes from the Field

JOURNAL ARTICLE published March 2004 in Social Marketing Quarterly

Authors: Bill Smith

Ten Promises to Terry: Towards A Social Marketing Manifesto

JOURNAL ARTICLE published June 2006 in Social Marketing Quarterly

Authors: Gerard Hastings

The Role of Social Support in Social Marketing

JOURNAL ARTICLE published April 1995 in Social Marketing Quarterly

Authors: Terrance L. Albrecht

Respecifying the social marketing model for unique populations

JOURNAL ARTICLE published January 1996 in Social Marketing Quarterly

Authors: Gary Meyer | James W. Dearing

Partnerships, Alliances, and Stakeholder Communication

JOURNAL ARTICLE published June 2004 in Social Marketing Quarterly

Authors: Barney Singer | Sarah Kayson

Remembering Dr. Susan D. Kirby, SMQ’s Associate Editor

JOURNAL ARTICLE published March 2020 in Social Marketing Quarterly

Authors: Jeffrey W. Jordan | Susan J. Robinson | With contributions from friends and colleagues

Social Marketing in Latin America: A Historical Overview

JOURNAL ARTICLE published March 2022 in Social Marketing Quarterly

Authors: Marisol Alonso Vazquez | Nathaly Aya Pastrana

Social Marketing Education: The Beat Goes on

JOURNAL ARTICLE published September 2009 in Social Marketing Quarterly

Authors: Kathleen Kelly

Positioning Social Marketing

JOURNAL ARTICLE published December 2004 in Social Marketing Quarterly

Authors: Michael Newton-Ward | Alan Andreasen | Gerard Hastings | François Lagarde | Robert Gould

Cancer Information Seeking among Black and White Adults: Results from the 2003 and 2005 Health Information National Trends Surveys

JOURNAL ARTICLE published March 2009 in Social Marketing Quarterly

Authors: Jiali Ye | Zhiheng Xu | Bamidele Adesunloye

Social Marketing and Consumer Sales Promotion: A Test of Emerging Theory on Promotion Effectiveness for “Maintenance Stage” Consumers

JOURNAL ARTICLE published December 1998 in Social Marketing Quarterly

Authors: Dana L. Alden | Brian C. Tîetje

Reaching the Hard-to-Reach with Hope and Help

JOURNAL ARTICLE published June 2011 in Social Marketing Quarterly

Authors: François Lagarde | Marie Gendron