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Efficient modelling of individual consumer preferences: facilitating agent-based online markets JOURNAL ARTICLE published 2010 in International Journal of Electronic Marketing and Retailing |
Exploring determinants of brand loyalty: considering marketing mix and brand equity in FMCGs JOURNAL ARTICLE published 2023 in International Journal of Electronic Marketing and Retailing |
Female consumers' fanning of companies on Facebook: the influence of generational cohort JOURNAL ARTICLE published 2013 in International Journal of Electronic Marketing and Retailing |
Measuring e-service quality in the context of service sites JOURNAL ARTICLE published 2012 in International Journal of Electronic Marketing and Retailing |
Role of internal brand equity and brand citizenship behaviour on customers satisfaction JOURNAL ARTICLE published 2022 in International Journal of Electronic Marketing and Retailing |
Online purchasing: the role of web experience factors JOURNAL ARTICLE published 2019 in International Journal of Electronic Marketing and Retailing |
Examining the risk factors affecting the image of online stores in Malaysia JOURNAL ARTICLE published 2021 in International Journal of Electronic Marketing and Retailing |
The impact of advertising fresh milk has on consumers' behaviour of the Thessaloniki City population JOURNAL ARTICLE published 2016 in International Journal of Electronic Marketing and Retailing |
Conditional efficiency, operational risk and electronic ticket pricing strategies for the airline industry JOURNAL ARTICLE published 2009 in International Journal of Electronic Marketing and Retailing |
How the technology shock of the internet is radically changing the competitive dynamics of the online music market JOURNAL ARTICLE published 2007 in International Journal of Electronic Marketing and Retailing |
Review helpfulness in online settings: an analysis of informational and emotional content JOURNAL ARTICLE published 2023 in International Journal of Electronic Marketing and Retailing |
Examining the presence of customer service-based strategic clusters in online retailing and the impact of service features on conversion rates JOURNAL ARTICLE published 2023 in International Journal of Electronic Marketing and Retailing |
Factors influencing consumers' purchase intention towards online group buying in Malaysia JOURNAL ARTICLE published 2019 in International Journal of Electronic Marketing and Retailing |
Website satisfaction: role of user and website characteristics JOURNAL ARTICLE published 2010 in International Journal of Electronic Marketing and Retailing |
Electronic service recovery strategies and satisfaction with electronic service recovery: moderating role of value co-creation JOURNAL ARTICLE published 2021 in International Journal of Electronic Marketing and Retailing |
Exploring web user styles in B2C e-commerce JOURNAL ARTICLE published 2006 in International Journal of Electronic Marketing and Retailing |
Success and failure factors of social media integration - insights from business experience JOURNAL ARTICLE published 2019 in International Journal of Electronic Marketing and Retailing |
Lifestyles and internet: a new pathway for well-being sustainability JOURNAL ARTICLE published 2016 in International Journal of Electronic Marketing and Retailing |
E-business-spawned EMCs: an overlooked aspect of the impact of e-business proliferation on EMCs JOURNAL ARTICLE published 2009 in International Journal of Electronic Marketing and Retailing |
The impact of touchpoints on customer engagement: the mediating role of relationship quality and brand attachment JOURNAL ARTICLE published 2021 in International Journal of Electronic Marketing and Retailing |