Female consumers' fanning of companies on Facebook: the influence of generational cohort

JOURNAL ARTICLE published 2013 in International Journal of Electronic Marketing and Retailing

Authors: Karen H. Hyllegard | Jennifer Paff Ogle | Ruoh Nan Yan | Amy R. Reitz

Role of internal brand equity and brand citizenship behaviour on customer’s satisfaction

JOURNAL ARTICLE published 2022 in International Journal of Electronic Marketing and Retailing

Authors: Shib Sankar Sana | Fatemeh Alizadeh | Zhaleh Alizadeh | Negin Sangari

Affective adoption of new grocery shopping modes through cultural change acceptance, consumer learning, and other means of persuasion

JOURNAL ARTICLE published 2021 in International Journal of Electronic Marketing and Retailing

Authors: Kimberly Thomas Francois | Simon Somogyi

Online purchasing: the role of web experience factors

JOURNAL ARTICLE published 2019 in International Journal of Electronic Marketing and Retailing

Authors: Noor Akma Mohd Salleh | Norbani Che Ha | Philip J. Kitchen | Amrul Asraf Mohd Any

Efficient modelling of individual consumer preferences: facilitating agent-based online markets

JOURNAL ARTICLE published 2010 in International Journal of Electronic Marketing and Retailing

Authors: Frank A. LoPinto | Cliff T. Ragsdale

Message strategy of promotional e-mails in India: a content analysis

JOURNAL ARTICLE published 2019 in International Journal of Electronic Marketing and Retailing

Authors: N.A. Utkarsh | Nimit Gupta

Message strategy of promotional e-mails in India: a content analysis

JOURNAL ARTICLE published 2019 in International Journal of Electronic Marketing and Retailing

Authors: N.A. Utkarsh | Nimit Gupta

Social media and the decision-making process: empirical evidence from Yemen

JOURNAL ARTICLE published 2021 in International Journal of Electronic Marketing and Retailing

Authors: Wail Alhakimi | Ramzi Alwadhan

Antecedents of m-commerce satisfaction and purchase behaviour in the footwear industry

JOURNAL ARTICLE published 2022 in International Journal of Electronic Marketing and Retailing

Authors: Mehruba Haque | Amy Wong

Examining the risk factors affecting the image of online stores in Malaysia

JOURNAL ARTICLE published 2021 in International Journal of Electronic Marketing and Retailing

Authors: Noorshella Binti Che Nawi | Abdullah Al Mamun | Noorul Azwin Md Nasir | Nurul Hasliana Binti Hamsani

The impact of advertising fresh milk has on consumers' behaviour of the Thessaloniki City population

JOURNAL ARTICLE published 2016 in International Journal of Electronic Marketing and Retailing

Authors: Ioannis Papaioannou | Irene Tzimitra Kalogianni | Eleni Tegkelidou

Conditional efficiency, operational risk and electronic ticket pricing strategies for the airline industry

JOURNAL ARTICLE published 2009 in International Journal of Electronic Marketing and Retailing

Authors: Paul K. Bergey | Sangkil Moon

How the technology shock of the internet is radically changing the competitive dynamics of the online music market

JOURNAL ARTICLE published 2007 in International Journal of Electronic Marketing and Retailing

Authors: Gary Graham | Glenn Hardaker

Cause-related marketing online trust and purchase intention: investigating the role of CSR, cause involvement, perceived value and the moderating role of donation magnitude

JOURNAL ARTICLE published 2023 in International Journal of Electronic Marketing and Retailing

Authors: Mahendra Sharma | Suraj Shah | Maurvi Vasavada

The impact of social media marketing activities constructs on brand equity constructs in a developing economy market

JOURNAL ARTICLE published 2023 in International Journal of Electronic Marketing and Retailing

Authors: Amel Pintol | Nereida Hadziahmetovic

Differences in attitude and purchase intention for multisensory stimuli in online stores with decreasing product congruence in terms of superadditivity and cross-modal correspondence

JOURNAL ARTICLE published 2022 in International Journal of Electronic Marketing and Retailing

Authors: David Weber | Mandy Nuszbaum | Carmen María Carrillo Gonzáles

Online Community Experience (OCE) and its impact on customer attitudes: an exploratory study

JOURNAL ARTICLE published 2008 in International Journal of Electronic Marketing and Retailing

Authors: Priya Nambisan | James Watt

Website satisfaction: role of user and website characteristics

JOURNAL ARTICLE published 2010 in International Journal of Electronic Marketing and Retailing

Authors: Asmita Shukla | Sanjeev Swami | Narendra K. Sharma

Electronic service recovery strategies and satisfaction with electronic service recovery: moderating role of value co-creation

JOURNAL ARTICLE published 2021 in International Journal of Electronic Marketing and Retailing

Authors: Farzaneh Ghorbani Moghadam | Amir Mohammad Fakoor Saghih

Exploring web user styles in B2C e-commerce

JOURNAL ARTICLE published 2006 in International Journal of Electronic Marketing and Retailing

Authors: Nancy L. Martin | David T. Green | Kimberly Furumo