So much to learn

JOURNAL ARTICLE published August 2012 in Journal of Medical Marketing: Device, Diagnostic and Pharmaceutical Marketing

Authors: Professor Brian D Smith

Digital Marketing — Ethical considerations in the marketing of e-health products

JOURNAL ARTICLE published 1 April 2004 in Journal of Medical Marketing

Authors: Ashish Chandra | Andrew Sikula | David P Paul

Case Commentary

JOURNAL ARTICLE published 1 July 2005 in Journal of Medical Marketing

Authors: Anthony J Knight | Alasdair Mackintosh

Drivers affecting the pharmaceutical industry: How much is changing?

JOURNAL ARTICLE published 1 April 2005 in Journal of Medical Marketing

Authors: Anne Jolly | Lindi Nicol | Janet Waters | Colin Wight

4th Annual Biotech in Europe Investor Forum

JOURNAL ARTICLE published 1 January 2005 in Journal of Medical Marketing

Authors: Janice MacLennan

Globalising medical services: Operational modes in the internationalisation of medical service firms

JOURNAL ARTICLE published 1 May 2002 in Journal of Medical Marketing

Authors: M Orava

Ethnography: The good, the bad and the ugly

JOURNAL ARTICLE published September 2008 in Journal of Medical Marketing

Authors: Donna Kelly | Michael Gibbons

Between strategy and change: Reformulating the medicines industry in an enlarged Europe

JOURNAL ARTICLE published June 2007 in Journal of Medical Marketing

Authors: Rossen Kazakov

The effect of placement and modality on the recall of information from pharmaceutical web sites

JOURNAL ARTICLE published April 2010 in Journal of Medical Marketing

Authors: Joel J Davis

Conference Insights: Online marketing and eDetailing: In-depth report from an eyeforpharma conference

JOURNAL ARTICLE published October 2006 in Journal of Medical Marketing

Authors: Andrée K. Bates

New leadership for a new era

JOURNAL ARTICLE published June 2008 in Journal of Medical Marketing

Authors: Isabelle Cami

Morality on the march in the healthcare community: Is it time for medical marketers to find out more about healthcare ethics?

JOURNAL ARTICLE published 1 September 2003 in Journal of Medical Marketing

Authors: Mike Piper

ResearchWatch

JOURNAL ARTICLE published May 2014 in Journal of Medical Marketing: Device, Diagnostic and Pharmaceutical Marketing

Authors: Brian D Smith

Global patent enforcement

JOURNAL ARTICLE published 1 June 2003 in Journal of Medical Marketing

Authors: Nigel Stoate

In This Issue

JOURNAL ARTICLE published January 2007 in Journal of Medical Marketing

Assessment of medicines price variation among community pharmacies in the state of Penang, Malaysia by using simulated client method

JOURNAL ARTICLE published May 2014 in Journal of Medical Marketing: Device, Diagnostic and Pharmaceutical Marketing

Authors: Tan Ching Siang | Mohamed Azmi Hassali | Fahad Saleem | Alian A Alrasheedy | Hisham Aljadhey

Young adults and US healthcare reform: views and marketing strategy

JOURNAL ARTICLE published November 2011 in Journal of Medical Marketing: Device, Diagnostic and Pharmaceutical Marketing

Authors: Kristina Lindsey | Deborah Spake | Mathew Joseph

Uptake and diffusion of medical technology innovation in Europe: What role for funding and procurement policies?

JOURNAL ARTICLE published January 2010 in Journal of Medical Marketing

Authors: Aleksandra Torbica | Giulia Cappellaro

Determinants of pharmaceutical sales representative access limits to physicians

JOURNAL ARTICLE published November 2014 in Journal of Medical Marketing: Device, Diagnostic and Pharmaceutical Marketing

Authors: George A Chressanthis | Andrew Sfekas | Pratap Khedkar | Nitin Jain | Prashant Poddar

Predicting new product adoption using Bayesian truth serum

JOURNAL ARTICLE published 10 September 2010 in Journal of Medical Marketing

Authors: Patrick J Howie | Ying Wang | Joanne Tsai