Consumer choice for over-the-counter drugs and supplements in the healthcare arena: Approaches to a macro-database across topics

JOURNAL ARTICLE published January 2008 in Journal of Medical Marketing

Authors: Hollis Ashman | Samuel Rabino | Dorothy Minkus-McKenna | Gary P. Pisano

From Quackery to Credibility – Unconventional Healthcare in the Era of High-Tech Medicine

JOURNAL ARTICLE published 1 July 2000 in Journal of Medical Marketing

Authors: Faiz Kermani

Network connectedness of pharmaceutical sales rep (FLE)-physician dyad and physician prescription behaviour: A conceptual model

JOURNAL ARTICLE published June 2008 in Journal of Medical Marketing

Authors: Ramendra Singh

In This Issue

JOURNAL ARTICLE published March 2007 in Journal of Medical Marketing

Pharmaceutical and Biotechnology Mergers and Acquisitions: The Glass Ceiling

JOURNAL ARTICLE published 1 September 2001 in Journal of Medical Marketing

Authors: Janice McLennan

The role of marketing in the promotion of breastfeeding

JOURNAL ARTICLE published July 2010 in Journal of Medical Marketing

Authors: Arminda do Paço | Ricardo Gouveia Rodrigues | Paulo Duarte | Paulo Pinheiro | José Martinez de Oliveira | Marta Soares

Sustaining performance: Learning from buyers' experience of Viagra

JOURNAL ARTICLE published October 2009 in Journal of Medical Marketing

Authors: Owen M Bradfield | Caroline Parker | Thomas M. Gorrie

In This Issue

JOURNAL ARTICLE published 1 April 2005 in Journal of Medical Marketing

Factors which influence recall of promotional visits and key messages in Romania: Proposed benchmarking practices

JOURNAL ARTICLE published February 2014 in Journal of Medical Marketing: Device, Diagnostic and Pharmaceutical Marketing

Authors: Alina Barbu

Direct-to-consumer (DTC) Marketing — Patient views: DTC advertising

JOURNAL ARTICLE published 1 September 2004 in Journal of Medical Marketing

Authors: Alexandra Wyke

Global market opportunities in the home healthcare products market

JOURNAL ARTICLE published 1 July 2001 in Journal of Medical Marketing

Authors: M Simonsen

UK GPs and the Internet

JOURNAL ARTICLE published 1 December 2000 in Journal of Medical Marketing

Authors: L Heath

Changes in the delivery of primary care and in private insurers' role in United Kingdom, Italy, Germany, Switzerland and France

JOURNAL ARTICLE published April 2009 in Journal of Medical Marketing

Authors: Daniel Simonet

The challenge of Google Sidewiki for pharmaceutical marketers

JOURNAL ARTICLE published October 2010 in Journal of Medical Marketing

Authors: Joel J Davis

Pharmaceutical Sales Force Management – Strategies For Success

JOURNAL ARTICLE published 1 January 2002 in Journal of Medical Marketing

Authors: Rebecca Robins

Study on the factors ruling pharmaceutical product management in Bangladesh

JOURNAL ARTICLE published August 2012 in Journal of Medical Marketing: Device, Diagnostic and Pharmaceutical Marketing

Authors: Nishat Chowdhury | Eva Rahman Kabir

Direct consumer promotion of prescription drugs: A review of the literature and the New Zealand experience

JOURNAL ARTICLE published 1 September 2002 in Journal of Medical Marketing

Authors: L Eagle | P Kitchen

Nothing so practical

JOURNAL ARTICLE published October 2009 in Journal of Medical Marketing

Authors: Brian D Smith

Brand Medicine: The Role of Branding in the Pharmaceutical Industry

JOURNAL ARTICLE published 1 January 2002 in Journal of Medical Marketing

Authors: B Smith

Editorial

JOURNAL ARTICLE published 1 December 2002 in Journal of Medical Marketing

Authors: B Smith