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Consumer choice for over-the-counter drugs and supplements in the healthcare arena: Approaches to a macro-database across topics JOURNAL ARTICLE published January 2008 in Journal of Medical Marketing |
From Quackery to Credibility – Unconventional Healthcare in the Era of High-Tech Medicine JOURNAL ARTICLE published 1 July 2000 in Journal of Medical Marketing |
Network connectedness of pharmaceutical sales rep (FLE)-physician dyad and physician prescription behaviour: A conceptual model JOURNAL ARTICLE published June 2008 in Journal of Medical Marketing |
In This Issue JOURNAL ARTICLE published March 2007 in Journal of Medical Marketing |
Pharmaceutical and Biotechnology Mergers and Acquisitions: The Glass Ceiling JOURNAL ARTICLE published 1 September 2001 in Journal of Medical Marketing |
The role of marketing in the promotion of breastfeeding JOURNAL ARTICLE published July 2010 in Journal of Medical Marketing |
Sustaining performance: Learning from buyers' experience of Viagra JOURNAL ARTICLE published October 2009 in Journal of Medical Marketing |
In This Issue JOURNAL ARTICLE published 1 April 2005 in Journal of Medical Marketing |
Factors which influence recall of promotional visits and key messages in Romania: Proposed benchmarking practices JOURNAL ARTICLE published February 2014 in Journal of Medical Marketing: Device, Diagnostic and Pharmaceutical Marketing |
Direct-to-consumer (DTC) Marketing — Patient views: DTC advertising JOURNAL ARTICLE published 1 September 2004 in Journal of Medical Marketing |
Global market opportunities in the home healthcare products market JOURNAL ARTICLE published 1 July 2001 in Journal of Medical Marketing |
UK GPs and the Internet JOURNAL ARTICLE published 1 December 2000 in Journal of Medical Marketing |
Changes in the delivery of primary care and in private insurers' role in United Kingdom, Italy, Germany, Switzerland and France JOURNAL ARTICLE published April 2009 in Journal of Medical Marketing |
The challenge of Google Sidewiki for pharmaceutical marketers JOURNAL ARTICLE published October 2010 in Journal of Medical Marketing |
Pharmaceutical Sales Force Management – Strategies For Success JOURNAL ARTICLE published 1 January 2002 in Journal of Medical Marketing |
Study on the factors ruling pharmaceutical product management in Bangladesh JOURNAL ARTICLE published August 2012 in Journal of Medical Marketing: Device, Diagnostic and Pharmaceutical Marketing |
Direct consumer promotion of prescription drugs: A review of the literature and the New Zealand experience JOURNAL ARTICLE published 1 September 2002 in Journal of Medical Marketing |
Nothing so practical JOURNAL ARTICLE published October 2009 in Journal of Medical Marketing |
Brand Medicine: The Role of Branding in the Pharmaceutical Industry JOURNAL ARTICLE published 1 January 2002 in Journal of Medical Marketing |
Editorial JOURNAL ARTICLE published 1 December 2002 in Journal of Medical Marketing |