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COMUNICACIÓN POLÍTICA EN EL CAPITALISMO TECNOLÓGICO

JOURNAL ARTICLE published 1 July 2011 in aDResearch ESIC International Journal of Communication Research

Authors: Raúl Eguizábal Maza

https://doi.org/10.7263/adresic-004-05 Actions

La publicidad alimentaria en la campaña de Navidad

JOURNAL ARTICLE published 1 January 2015 in aDResearch ESIC International Journal of Communication Research

Authors: Paloma Piqueiras Conlledo | Alba Tortosa Vicente

https://doi.org/10.7263/adresic-011-05 Actions

JOURNAL ISSUE published 31 January 2023 in aDResearch ESIC International Journal of Communication Research

https://doi.org/10.7263/adresic-29 Actions

Cambios producidos por la digitalización en el perfil competencial del profesional del marketing en el mercado industrial español

JOURNAL ARTICLE published 7 February 2022 in aDResearch ESIC International Journal of Communication Research

Authors: Jorge García Martín | Lázaro Echegaray

https://doi.org/10.7263/adresic-27-203 Actions

elBulli: un nuevo lenguaje en la gastronomía. Tesis doctoral

JOURNAL ARTICLE published 21 September 2022 in aDResearch ESIC International Journal of Communication Research

Authors: Ignacio Soret Los Santos

https://doi.org/10.7263/adresic-28-245 Actions

Comunicación del Cambio Climático

JOURNAL ARTICLE published 21 September 2022 in aDResearch ESIC International Journal of Communication Research

Authors: Julio Alard Josemaría

https://doi.org/10.7263/adresic-28-246 Actions

Responsabilidad Social Corporativa en el sector de la televisión

JOURNAL ARTICLE published 1 January 2012 in aDResearch ESIC International Journal of Communication Research

Authors: Virgilio Delgado Sierra

https://doi.org/10.7263/adresic-005-01 Actions

El olfato como refuerzo experiencial: aproximación cualitativa en el ámbito del marketing turístico

JOURNAL ARTICLE published 1 January 2017 in aDResearch ESIC International Journal of Communication Research

Authors: Helena Villanueva Sánchez | Eva García Montero

https://doi.org/10.7263/adresic-015-03 Actions

La notoriedad de la marca como factor explicativo de la eficacia de las campañas publicitarias en televisión

JOURNAL ARTICLE published 1 January 2015 in aDResearch ESIC International Journal of Communication Research

Authors: Josefa D. Martín-Santana | Pedro Reinares-Lara | Eva Reinares-Lara

https://doi.org/10.7263/adresic-011-01 Actions

Marketing viral político dentro del esquema Ponzi.

JOURNAL ARTICLE published 1 July 2016 in aDResearch ESIC International Journal of Communication Research

Authors: Eduardo Vega

https://doi.org/10.7263/adresic-016-01 Actions

Investigación sobre la eficacia de la publicidad en videojuegos: estado de la cuestión

JOURNAL ARTICLE published 1 January 2013 in aDResearch ESIC International Journal of Communication Research

Authors: José Martí Parreño | Joaquín Aldás Manzano | Rafael Currás Pérez

https://doi.org/10.7263/adresic-007-02 Actions

JOURNAL ISSUE published 1 January 2020 in aDResearch ESIC International Journal of Communication Research

https://doi.org/10.7263/adresic-021-00 Actions

De responsabilidad social a sostenibilidad corporativa: una revisión actualizada

JOURNAL ARTICLE published 1 January 2018 in aDResearch ESIC International Journal of Communication Research

Authors: Jaime González Masip | Pedro Cuesta Valiño

https://doi.org/10.7263/adresic-017-04 Actions

Análisis de la comunicación de empresas europeas y norteamericanas en TikTok

JOURNAL ARTICLE published 15 March 2021 in aDResearch ESIC International Journal of Communication Research

Authors: Pavel Sidorenko Bautista | José María Herranz de la Casa | Alba Soledad Moya Ruiz

https://doi.org/10.7263/adresic-025-06 Actions

JOURNAL ISSUE published 1 July 2010 in aDResearch ESIC International Journal of Communication Research

https://doi.org/10.7263/adresic-002-02 Actions

Comunicación del liderazgo y la autoridad en redes sociales. El caso de lady Amelia Windsor en Instagram

JOURNAL ARTICLE published 15 July 2020 in aDResearch ESIC International Journal of Communication Research

Authors: Zined El Habchi Mahir | Graciela Padilla Castillo

https://doi.org/10.7263/adresic-023-04 Actions

Algunas aproximaciones a las paradojas de la comunicación turística De lo global a lo local, de la marca a la empresa.

JOURNAL ARTICLE published 1 January 2016 in aDResearch ESIC International Journal of Communication Research

Authors: Arlette Bouzon | Jesús Bermejo-Berros | Stéphanie Marty

https://doi.org/10.7263/adresic-013-02 Actions

JOURNAL ISSUE published 1 January 2010 in aDResearch ESIC International Journal of Communication Research

https://doi.org/10.7263/adresic-001-06 Actions

Prescriptores, marcas y tuits El marketing de influencia

JOURNAL ARTICLE published 1 July 2015 in aDResearch ESIC International Journal of Communication Research

Authors: Araceli Castelló Martínez | Cristina del Pino Romero

https://doi.org/10.7263/adresic-012-05 Actions

Branded content en el metaverso. Análisis de las acciones de las organizaciones destacadas en la primera Guía de Metaverso y Branded Content

JOURNAL ARTICLE published 5 April 2024 in aDResearch ESIC International Journal of Communication Research

Authors: Belén Moreno-Albarracín

https://doi.org/10.7263/adresic-30-263 Actions
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