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Planeación Estratégica De Mercadotecnia En Plataformas Sociodigitales

JOURNAL ARTICLE published 19 December 2022 in aDResearch ESIC International Journal of Communication Research

Authors: Emma Catalina Garza Alanis

https://doi.org/10.7263/adresic-28-224 Actions

El engagement y la sorpresa en la comunicación digital de las marcas

JOURNAL ARTICLE published 15 March 2021 in aDResearch ESIC International Journal of Communication Research

Authors: Idoia Rúa Hidalgo | María Galmes-Cerezo | María del Cisne Espinosa Jarrín

https://doi.org/10.7263/adresic-025-02 Actions

JOURNAL ISSUE published 1 July 2012 in aDResearch ESIC International Journal of Communication Research

https://doi.org/10.7263/adresic-006 Actions

La prescriptora publicitaria de belleza en España y sus mecanismos de representación: Análisis a través de la revista Telva

JOURNAL ARTICLE published 1 March 2020 in aDResearch ESIC International Journal of Communication Research

Authors: Pilar Vicente Fernández | Isidoro Arroyo Almaraz

https://doi.org/10.7263/adresic-022-02 Actions

Marketing y publicidad cinematográfica El cartel de cine español

JOURNAL ARTICLE published 1 January 2015 in aDResearch ESIC International Journal of Communication Research

Authors: Rocío Collado Alonso

https://doi.org/10.7263/adresic-011-04 Actions

Impacto del uso de redes sociales e influencers sobre el conocimiento de marca y las ventas de automóviles de marcas emergentes en nuevos mercados

JOURNAL ARTICLE published 12 January 2024 in aDResearch ESIC International Journal of Communication Research

Authors: Carlos Antonio Cuervo Sánchez

https://doi.org/10.7263/adresic-30-267 Actions

Medio siglo de visual merchandising en el retail textil: la inversión para crecer en el mercado que viene

JOURNAL ARTICLE published 24 July 2021 in aDResearch ESIC International Journal of Communication Research

Authors: Carmen Llovet Rodríguez

https://doi.org/10.7263/adresic-026-01 Actions

Pensar y comunicar la ciencia en femenino

JOURNAL ARTICLE published 1 July 2014 in aDResearch ESIC International Journal of Communication Research

Authors: Graciela Padilla Castillo | Dimitrina J. Semova

https://doi.org/10.7263/adresic-010-04 Actions

Bases teóricas para el análisis del proceso orgánico de la narrativa colectiva y del storytelling publicitario

JOURNAL ARTICLE published 1 January 2017 in aDResearch ESIC International Journal of Communication Research

Authors: Alicia Tapia López | Javier Durán Gil-Casares

https://doi.org/10.7263/adresic-015-04 Actions

La notoriedad de la marca como factor explicativo de la eficacia de las campañas publicitarias en televisión

JOURNAL ARTICLE published 1 January 2015 in aDResearch ESIC International Journal of Communication Research

Authors: Josefa D. Martín-Santana | Pedro Reinares-Lara | Eva Reinares-Lara

https://doi.org/10.7263/adresic-011-01 Actions

Marketing viral político dentro del esquema Ponzi.

JOURNAL ARTICLE published 1 July 2016 in aDResearch ESIC International Journal of Communication Research

Authors: Eduardo Vega

https://doi.org/10.7263/adresic-016-01 Actions

Investigación sobre la eficacia de la publicidad en videojuegos: estado de la cuestión

JOURNAL ARTICLE published 1 January 2013 in aDResearch ESIC International Journal of Communication Research

Authors: José Martí Parreño | Joaquín Aldás Manzano | Rafael Currás Pérez

https://doi.org/10.7263/adresic-007-02 Actions

JOURNAL ISSUE published 1 January 2011 in aDResearch ESIC International Journal of Communication Research

https://doi.org/10.7263/adresic-003-00 Actions

El uso periodístico de las redes sociales: análisis comparativo entre Brasil y España

JOURNAL ARTICLE published 1 January 2014 in aDResearch ESIC International Journal of Communication Research

Authors: Flávia Gomes Franco e Silva

https://doi.org/10.7263/adresic-009-02 Actions

ADRESEARCH ESIC INTERNATIONAL JOURNAL OF COMMUNICATION RESEARCH

JOURNAL published

https://doi.org/10.7263/adr Actions

Percepción ética de la marca y valor de marca

JOURNAL ARTICLE published 29 December 2023 in aDResearch ESIC International Journal of Communication Research

Authors: Montserrat Barba Rey | Alicia Blanco - González | Giorgia Miotto

https://doi.org/10.7263/adresic-30-264 Actions

Efectos de la inteligencia artificial en las estrategias de marketing: Revisión de literatura

JOURNAL ARTICLE published 1 January 2021 in aDResearch ESIC International Journal of Communication Research

Authors: Carlos Antonio z Cuervo Sánchez

https://doi.org/10.7263/adresic-024-02 Actions

Advertising strategies of Spanish advertisers in Social Media The Facebook case

JOURNAL ARTICLE published 1 January 2014 in aDResearch ESIC

Authors: Natalia Abuin

https://doi.org/10.7263/adresic.009.004 Actions

JOURNAL ISSUE published 1 January 2010 in aDResearch ESIC International Journal of Communication Research

https://doi.org/10.7263/adresic-001-01 Actions

adaptación de los medios públicos al mercado digital: el caso de la televisión valenciana À Punt

JOURNAL ARTICLE published 24 July 2021 in aDResearch ESIC International Journal of Communication Research

Authors: Carlos González Saavedra

https://doi.org/10.7263/adresic-026-03 Actions
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