Motivating Salespeople to Contribute to Marketing Intelligence Activities: An Expectancy Theory Approach

JOURNAL ARTICLE published 31 January 2012 in International Journal of Marketing Studies

Authors: Wadie Nasri | Lanouar Charfeddine

Grappling with the Enduring Challenges of Consumption Complex Syndrome in Nigeria (A Survey of the Footwear Industry)

JOURNAL ARTICLE published 1 August 2011 in International Journal of Marketing Studies

Authors: Gazie S. Okpara | Aham V. Anyanwu

Fair-Value Accounting’s Role in the Global Financial Crisis?: Lessons for the Future

JOURNAL ARTICLE published 30 September 2014 in International Journal of Marketing Studies

Authors: Najeb Masoud | Abdullah Daas

Meaning and Values in the Consumption of Fashion by Men

JOURNAL ARTICLE published 28 November 2016 in International Journal of Marketing Studies

Authors: Ana Paula Celso De Miranda | Eduardo Jorge Carvalho Maciel | Olga Maria Coutinho Pepece

4Ps: A Strategy to Secure Customers’ Loyalty via Customer Satisfaction

JOURNAL ARTICLE published 30 July 2015 in International Journal of Marketing Studies

Authors: Mohammed T. Nuseir | Hilda Madanat

The Insight Study of Consumer Life-styles and Purchasing Behaviors in Songkla Province, Thailand

JOURNAL ARTICLE published 20 October 2009 in International Journal of Marketing Studies

Authors: Wassana Suwanvijit | Sompong Promsa-ad

Is Social Media Adoption a Powerful Means to Reach High Performance in Small- and Medium-Sized Firms? An Empirical Investigation

JOURNAL ARTICLE published 27 April 2020 in International Journal of Marketing Studies

Authors: Michela Floris | Angela Dettori

The Impact and Countermeasures of RMB Appreciation on Export-Based Enterprises in China

JOURNAL ARTICLE published 15 April 2009 in International Journal of Marketing Studies

Authors: Min Yuan | Zhuang Zhou

Making Marketers Ethical: Background Variables for Sales Training Effectiveness

JOURNAL ARTICLE published 30 September 2014 in International Journal of Marketing Studies

Authors: Casey Donoho | Timothy C. Heinze

Brand Activism, the Relation and Impact on Consumer Perception: A Case Study on Nike Advertising

JOURNAL ARTICLE published 10 November 2020 in International Journal of Marketing Studies

Authors: Bassant Eyada

A Study on Tourists Perceived Authenticity towards Experience Quality and Behavior Intention of Cultural Heritage in Macao

JOURNAL ARTICLE published 27 July 2016 in International Journal of Marketing Studies

Authors: Xi Li | Huawen Shen | Huijun Wen

An Analysis of Clients' Satisfaction with Mortgage Valuation Reports in Nigeria

JOURNAL ARTICLE published 29 April 2011 in International Journal of Marketing Studies

Authors: Oluwunmi, Adedamola O. | Ajayi, Cyril, A. | Olaleye, Abel | Fagbenle, Olabosipo I.

Tourists’ Satisfaction with a Destination: An Investigation on Visitors to Langkawi Island

JOURNAL ARTICLE published 24 May 2016 in International Journal of Marketing Studies

Authors: Nor Khasimah Aliman | Shareena Mohamed Hashim | Siti Dalela Mohd Wahid | Syahmi Harudin

Influences on Consumers' Recycling Intentions of Compact Fluorescent Lamps—Mercury as a Factor

JOURNAL ARTICLE published 13 November 2013 in International Journal of Marketing Studies

Authors: David M. K. Treumann | Jonna Holland

Country of Origin, Price Consciousness, and Consumer Innovativeness at Food Service Outlets in Developing Markets: Empirical Evidence from Brands of Imported Beef in Vietnam

JOURNAL ARTICLE published 29 May 2017 in International Journal of Marketing Studies

Authors: Thu Thanh Tran | Masahiro Moritaka | Susumu Fukuda

An Empirical Investigation of Cultural Factors and Consumption Patterns Correlates in the South-South Geopolitical Zone of Nigeria

JOURNAL ARTICLE published 19 April 2010 in International Journal of Marketing Studies

Authors: Hart O. Awa | Sylva E. Kalu | Nsobiari F. Awara

XPCG System Innovation Research under the Conditions of Market Economy

JOURNAL ARTICLE published 15 April 2009 in International Journal of Marketing Studies

Authors: Shaolei Liu | Shixue Qiang | You Hu

User Ratings and Willingness to Express Opinions Online

JOURNAL ARTICLE published 29 April 2011 in International Journal of Marketing Studies

Authors: Jaehyun Hong | Hee Sun Park

Key Determinants of Service Quality and Self-Service Technologies in Iranian Banking

JOURNAL ARTICLE published 6 November 2013 in International Journal of Marketing Studies

Authors: Hossein Vazifehdoost | Zohreh Akbarpour | Jamshid Mohammadzadeh Rostami | Karim Hamdi

The Relationship Between Malaysian Supermarket In-Store Shopping Experiences and Positive Word-of-Mouth

JOURNAL ARTICLE published 23 May 2019 in International Journal of Marketing Studies

Authors: Phang Ing | Liew Ru Ven Ivan | Zaiton Osman