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Opting Out: The Effects of Consumer Information Sharing Concern on Perceived Value in E-Banking Service Relationships JOURNAL ARTICLE published 24 March 2014 in International Journal of Marketing Studies |
The Impact of Functional Competencies on Firm Performance of Pharmaceutical Industry in Jordan JOURNAL ARTICLE published 15 April 2013 in International Journal of Marketing Studies |
Customer Satisfaction in the Outdoor Advertising Industry: A Case of Alliance Media Ghana Limited JOURNAL ARTICLE published 29 April 2011 in International Journal of Marketing Studies |
The Effectiveness of Model’s Body Size in Digital and Print Advertisements JOURNAL ARTICLE published 21 June 2021 in International Journal of Marketing Studies |
Market Orientation Critical Success Factors of Malaysian Manufacturers and Its Impact on Financial Performance JOURNAL ARTICLE published 15 April 2009 in International Journal of Marketing Studies |
Examining the Impact of Internal Marketing on Organizational Citizenship Behavior JOURNAL ARTICLE published 1 November 2011 in International Journal of Marketing Studies |
Jordanian Consumer’s Evaluation of Retail Store Attributes: The Influence of Consumer Religiosity JOURNAL ARTICLE published 1 November 2011 in International Journal of Marketing Studies |
Sensory and Hedonic Evaluation in Response to Food-Cue Exposure: The Case of Juicing Demonstration of Fresh Oranges JOURNAL ARTICLE published 2 October 2015 in International Journal of Marketing Studies |
The Influence of 4G Mobile Value Added Services on Usage Intention: The Mediating Effect of Perceived Value of Smartphone and Phablet JOURNAL ARTICLE published 30 November 2015 in International Journal of Marketing Studies |
An Analysis of the Impact of Strategic Marketing on Profitability of Rural Banks – A Case Study of Dangme Bank JOURNAL ARTICLE published 30 March 2012 in International Journal of Marketing Studies |
The Perceived Quality of Store Brands: The Effect of Price Promotion and Quality Guarantees JOURNAL ARTICLE published 30 July 2015 in International Journal of Marketing Studies |
The Added Value of the Plural Form: Evidence from Dutch Pharmacy Chains JOURNAL ARTICLE published 6 November 2013 in International Journal of Marketing Studies |
Analysis of Retailers’Communication Approaches in Sustainability and Social Responsibility Reports JOURNAL ARTICLE published 30 March 2012 in International Journal of Marketing Studies |
The Influence of Parental Concern on Food Companies’ Marketing Strategies JOURNAL ARTICLE published 26 January 2015 in International Journal of Marketing Studies |
Measuring the Effectiveness of E-mail Direct Marketing in Building Customer Relationship JOURNAL ARTICLE published 19 April 2010 in International Journal of Marketing Studies |
Do Marketing Talents Matters? Its Relationship to Marketing Capability and Performance JOURNAL ARTICLE published 24 January 2019 in International Journal of Marketing Studies |
A Matter of Shoes: The Analysis of Desired Attributes of Shoes and Its Retail Shops from Bangkok Consumers’ Perspectives JOURNAL ARTICLE published 28 February 2013 in International Journal of Marketing Studies |
Qualitative Insights into Market Orientation in Small Ghanaian Businesses JOURNAL ARTICLE published 20 January 2011 in International Journal of Marketing Studies |
Internet Banking Adoption in Saudi Arabia: An Empirical Study JOURNAL ARTICLE published 22 August 2018 in International Journal of Marketing Studies |
The Fretful Euro Disneyland JOURNAL ARTICLE published 20 October 2009 in International Journal of Marketing Studies |