Customer Loyalty and Profitability: Empirical Evidence of Frequent Flyer Program

JOURNAL ARTICLE published 6 November 2013 in International Journal of Marketing Studies

Authors: Enny Kristiani | Ujang Sumarwan | Lilik Noor Yulianti | Asep Saefuddin

The Adoption of the Green Marketing in the Millennium Generation

JOURNAL ARTICLE published 28 March 2016 in International Journal of Marketing Studies

Authors: Flor Madrigal Moreno | Fernando Ávila Carreón | Salvador Madrigal Moreno

Show Me the Money: On Predicting Actual Purchases in Cross-National Sponsorship

JOURNAL ARTICLE published 28 July 2017 in International Journal of Marketing Studies

Authors: Noni Zaharia | Simon Brandon-Lai | Jeffrey James

Global Brand Identity as a Network of Localized Meanings

JOURNAL ARTICLE published 2 March 2017 in International Journal of Marketing Studies

Authors: Elizabeth S. Gunawan | Paul Van den Hoven

Consumers’ Attitudes towards Brand Extensions: An Analysis on Food and Textile Industries in Turkey

JOURNAL ARTICLE published 29 January 2016 in International Journal of Marketing Studies

Authors: Nilay Sahin | Elif Akagun Ergin

Effects of Culture and Service Sector on Customers’ Perceptions of the Practice of Yield Management

JOURNAL ARTICLE published 19 April 2010 in International Journal of Marketing Studies

Authors: Noureddine SELMI

The Effect of Multiple Rebranding on Customer Loyalty in Nigerian Mobile Telephony

JOURNAL ARTICLE published 5 March 2013 in International Journal of Marketing Studies

Authors: Alexander Tevi

Relationship between Word-of-Mouth Network and Behavioral Tendency—Preliminary Research for Local Downtown Activation

JOURNAL ARTICLE published 6 August 2013 in International Journal of Marketing Studies

Authors: Gao Wa | Yoichi Seki | Takayuki Takarada

Building Competitive Edge

JOURNAL ARTICLE published 22 August 2018 in International Journal of Marketing Studies

Authors: Nagasimha Balakrishna Kanagal

Factors Influencing Spousal Role Reform and Purchase Decision in Nigeria: A Study of Consumable and Durable Goods

JOURNAL ARTICLE published 24 November 2018 in International Journal of Marketing Studies

Authors: Sunny R. Igwe | Bright ZorBari-Nwitambu

Impact of Online/Internet Marketing on Computer Industry in Malaysia in Enhancing Consumer Experience

JOURNAL ARTICLE published 20 October 2010 in International Journal of Marketing Studies

Authors: Hamed Armesh | Habibollah Salarzehi | Habibollah Salarzehi | Noor Mohammad Yaghoobi | Noor Mohammad Yaghoobi | Alireza Heydari | Alireza Heydari | Davoud Nikbin | Davoud Nikbin

Development Dilemma in China’s National Sports Tourism Industry and Countermeasures

JOURNAL ARTICLE published 29 April 2011 in International Journal of Marketing Studies

Authors: Yun Ma

Qatar as an Oil Emerging Market

JOURNAL ARTICLE published 1 August 2011 in International Journal of Marketing Studies

Authors: Hemin Da

Market Orientation and Corporate Performance of Insurance Firms in Nigeria

JOURNAL ARTICLE published 16 April 2013 in International Journal of Marketing Studies

Authors: Benson Ogbonna | Ogwo E. Ogwo

Assessment of Entrepreneurial Traits among Undergraduate Students of Clothing, Textile and Interior Decoration

JOURNAL ARTICLE published 30 July 2015 in International Journal of Marketing Studies

Authors: Adetoun Adedotun Amubode | Olajide Rahman Goriola

Reviewer acknowledgements for International Journal of Marketing Studies, Vol. 13, No. 3

JOURNAL ARTICLE published 30 September 2021 in International Journal of Marketing Studies

Authors: Alyssa Sun

The Effects of Security and Privacy Information on Trust & Trustworthiness and Loyalty in Online Marketing in Malaysia

JOURNAL ARTICLE published 20 October 2010 in International Journal of Marketing Studies

Authors: Hamed Armesh | Habibollah Salarzehi | Noor Mohammad Yaghoobi | Alireza Heydari | Davoud Nikbin

Market Orientation -Transforming Trade and Firm Performance

JOURNAL ARTICLE published 30 March 2012 in International Journal of Marketing Studies

Authors: Rodney Oudan

Consumers’ Purchase Intentions of Shoes: Theory of Planned Behavior and Desired Attributes

JOURNAL ARTICLE published 28 July 2014 in International Journal of Marketing Studies

Authors: Yun Wang

Branding in Sustainability

JOURNAL ARTICLE published 16 August 2022 in International Journal of Marketing Studies

Authors: Genni Perlangeli | Andrea Rea