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Fair-Value Accounting’s Role in the Global Financial Crisis?: Lessons for the Future JOURNAL ARTICLE published 30 September 2014 in International Journal of Marketing Studies |
Meaning and Values in the Consumption of Fashion by Men JOURNAL ARTICLE published 28 November 2016 in International Journal of Marketing Studies |
The Insight Study of Consumer Life-styles and Purchasing Behaviors in Songkla Province, Thailand JOURNAL ARTICLE published 20 October 2009 in International Journal of Marketing Studies |
Is Social Media Adoption a Powerful Means to Reach High Performance in Small- and Medium-Sized Firms? An Empirical Investigation JOURNAL ARTICLE published 27 April 2020 in International Journal of Marketing Studies |
The Impact and Countermeasures of RMB Appreciation on Export-Based Enterprises in China JOURNAL ARTICLE published 15 April 2009 in International Journal of Marketing Studies |
Making Marketers Ethical: Background Variables for Sales Training Effectiveness JOURNAL ARTICLE published 30 September 2014 in International Journal of Marketing Studies |
Factors Influencing Tourism Marketing Strategies in Jordanian Five Stars Hotels JOURNAL ARTICLE published 24 November 2018 in International Journal of Marketing Studies |
Exploring Factors Affecting Consumers’ Adoption of Shopping via Mobile Applications in Turkey JOURNAL ARTICLE published 9 May 2018 in International Journal of Marketing Studies |
The Effect of Leadership Styles on Firm Performance in Ghana JOURNAL ARTICLE published 22 January 2014 in International Journal of Marketing Studies |
A Study of the Marketing Mindset: Undergraduate Student Choice of Marketing Major in a Business-Biased Public University in Ghana JOURNAL ARTICLE published 28 July 2014 in International Journal of Marketing Studies |
Revising the Effects of Online Advertising Attributes on Consumer Processing and Response JOURNAL ARTICLE published 3 February 2018 in International Journal of Marketing Studies |
Influences on Consumers' Recycling Intentions of Compact Fluorescent Lamps—Mercury as a Factor JOURNAL ARTICLE published 13 November 2013 in International Journal of Marketing Studies |
Country of Origin, Price Consciousness, and Consumer Innovativeness at Food Service Outlets in Developing Markets: Empirical Evidence from Brands of Imported Beef in Vietnam JOURNAL ARTICLE published 29 May 2017 in International Journal of Marketing Studies |
An Empirical Investigation of Cultural Factors and Consumption Patterns Correlates in the South-South Geopolitical Zone of Nigeria JOURNAL ARTICLE published 19 April 2010 in International Journal of Marketing Studies |
XPCG System Innovation Research under the Conditions of Market Economy JOURNAL ARTICLE published 15 April 2009 in International Journal of Marketing Studies |
User Ratings and Willingness to Express Opinions Online JOURNAL ARTICLE published 29 April 2011 in International Journal of Marketing Studies |
Key Determinants of Service Quality and Self-Service Technologies in Iranian Banking JOURNAL ARTICLE published 6 November 2013 in International Journal of Marketing Studies |
The Relationship Between Malaysian Supermarket In-Store Shopping Experiences and Positive Word-of-Mouth JOURNAL ARTICLE published 23 May 2019 in International Journal of Marketing Studies |
Towards a Better Understanding of Consumer Behavior: Marginal Utility as a Parameter in Neuromarketing Research JOURNAL ARTICLE published 27 February 2018 in International Journal of Marketing Studies |
Generation Y Consumers’ Value Perceptions toward Apparel Mobile Advertising: Functions of Modality and Culture JOURNAL ARTICLE published 30 March 2012 in International Journal of Marketing Studies |