Consumer behaviour and new consumer trends vis-à-vis the ICTs

JOURNAL ARTICLE published 4 February 2020 in ESIC MARKET Economic and Business Journal

Authors: Irene Santos Millán

The Influence of Macroeconomic Factors over the Firm’s Diversification Strategy: Empirical Evidence from US Publicly Trading Firms from 1979 to 2006

JOURNAL ARTICLE published 1 January 2013 in ESIC MARKET Economic and Business Journal

Authors: Juan Otero Serrano | Universidad Metropolitana de Puerto Rico

The effect of knowledge-centered culture and social interaction on organizational innovation: the mediating effect of knowledge management

JOURNAL ARTICLE published 1 May 2013 in ESIC MARKET Economics and Business Journal

Authors: Eréndira Fierro Moreno | Universidad Autónoma del Estado de México | Patricia Mercado Salgado | Daniel Arturo Cernas Ortíz

Effect of materialism on the use of the brand name in purchasing decisions from a cross-cultural perspective

JOURNAL ARTICLE published 1 January 2013 in ESIC MARKET Economic and Business Journal

Authors: Liudmila Ostrovskaya | Universidad Miguel Hernández | Francisco José Sarabia-Sánchez

Application of ICTs in the development of Sustainable Smart Cities

JOURNAL ARTICLE published 19 February 2021 in ESIC MARKET Economic and Business Journal

Authors: Sergio Tejero Palomo

Satisfaction in Relation to the Metrics of Quality Constructs in South African Manufacturer-Supplier Relationships

JOURNAL ARTICLE published 1 January 2013 in ESIC MARKET Economic and Business Journal

Authors: Mercy Mpinganjira | University of Johannesburg, South Africa | Marlene Bogaards

Identificación y medición del liderazgo de opinión, la satisfacción y la lealtad del público en un servicio cultural

JOURNAL ARTICLE published 1 May 2012 in ESIC MARKET Economic and Business Journal

Authors: Javier Flores Zamora | Jesús García Madariaga Miranda

Value, satisfaction and loyalty in volunteerism. Application to a religious megaevent

JOURNAL ARTICLE published 2013 in ESIC MARKET Economic and Business Journal

Authors: Elena Floristán Imízcoz | Teresa Fayos Gardó | David Servera-Francés | Francisco Arteaga Moreno et al

JOURNAL ISSUE published 1 January 2018 in ESIC Market Economics and Business Journal

Millennial Consumers: Gratifications through the use of Snapchat and its impact on impulsive motivations of purchase

JOURNAL ARTICLE published 31 December 2018 in ESIC MARKET Economic and Business Journal

Authors: Virgin Dones | Jose A. Flecha | María De Los M. Santos Corrada | Evelyn López

JOURNAL ISSUE published 1 May 2014 in ESIC Market Economics and Business Journal

Online corporate reputation in the hotel industry: the case of TripAdvisor

JOURNAL ARTICLE published 1 September 2017 in ESIC Market Economics and Business Journal

Authors: Ángeles Rubio Gil | Icíar C. Jiménez Barandalla | Carmelo Mercado Idoeta

Is the perception of CSR country bound? A CSR based reputation study of Spanish companies in Latin America

JOURNAL ARTICLE published 1 May 2013 in ESIC MARKET Economics and Business Journal

Authors: Vanina Andrea Farber | CENTRUM Católica Graduate School of Business | Vincent Charles

The use and choice of multipartner alliances: an exploratory study

JOURNAL ARTICLE published 1 January 2015 in ESIC Market Economics and Business Journal

Authors: Marco Castiglioni | Ignacio Castro Abancéns | José Luis Galán González

Consumidores Millennials: las gratificaciones a través del uso de Snapchat y su impacto a motivaciones impulsivas de compra

JOURNAL ARTICLE published 31 December 2018 in ESIC MARKET Economic and Business Journal

Authors: Virgin Dones | Jose A. Flecha | Evelyn López | María De Los M. Santos Corrada

A redefined measure of the tendency to use brand name in purchasing decisions

JOURNAL ARTICLE published 1 May 2014 in ESIC Market Economics and Business Journal

Authors: Francisco José Sarabia-Sánchez

The role of OTAs in the distribution process of Spanish Hotel Chains

JOURNAL ARTICLE published 1 September 2016 in ESIC Market Economics and Business Journal

Authors: M. D. Flecha Barrio | M. P. Talón Ballestero | C. Figueroa Domecq | P. Abad Romero

Determiners of Consumer Trust towards Electronic Commerce: An Application to Puerto Rico

JOURNAL ARTICLE published 1 January 2015 in ESIC Market Economics and Business Journal

Authors: Jorge Aponte Vega

Tourism competitiveness in the European Union: a quantitave objective model study

JOURNAL ARTICLE published 1 May 2016 in ESIC Market Economics and Business Journal

Authors: José Miguel Rodríguez-Antón | Luis Rubio-Andrada

Intrapreneurship in Small Organizations: Case Studies in Small Businesses

JOURNAL ARTICLE published 9 December 2020 in ESIC MARKET Economic and Business Journal

Authors: Gineth Magaly Cerón Ríos | Wilfred Fabián Rivera Martínez | Diana Ximena Sánchez Tróchez