Student loyalty as a key variable to build university brand capital

JOURNAL ARTICLE published 1 September 2017 in ESIC Market Economics and Business Journal

Authors: Javier Casanoves-Boix

Eye movement patterns reveal the pleasure derived tourist advertising?

JOURNAL ARTICLE published 1 September 2016 in ESIC Market Economics and Business Journal

Authors: Carmen Torrecilla Moreno | José Manuel Ausín Azofra | Jaime Guixeres

Competitiveness and sustainability of tourist destinations

JOURNAL ARTICLE published 1 May 2016 in ESIC Market Economics and Business Journal

Authors: María del Mar Alonso-Almeida | María Soledad Celemín-Pedroche

JOURNAL ISSUE published 1 January 2013 in ESIC MARKET Economic and Business Journal

Work-family balance measures in companies and employees’ work satisfaction: the effect of work-family enrichment

JOURNAL ARTICLE published 2017 in ESIC MARKET Economic and Business Journal

Authors: Manuela Pérez-Pérez | Mª José Vela-Jimenez | Silvia Abella-Garcés | Ángel Martínez-Sánchez

An approach to cultural heritage in relation to the Competitiveness of tourist destinations ? With special attention to the spanish context

JOURNAL ARTICLE published 1 May 2016 in ESIC Market Economics and Business Journal

Authors: María Villalba Salvador

The development of enterprising motivation in tourism students

JOURNAL ARTICLE published 1 January 2016 in ESIC Market Economics and Business Journal

Authors: Carlos Alberto Pérez Rivero | Juan Carlos Fernández de Arroyabe | Francisco Ubierna Gómez | Nieves Arranz Peña

Is the perception of CSR country bound? A CSR based reputation study of Spanish companies in Latin America

JOURNAL ARTICLE published 2013 in ESIC MARKET Economic and Business Journal

Authors: Vanina Andrea Ferber | Vincent Charles

Analysis of factors that optimise the commercial offering in heritage cities through open shopping centres: an exploratory study

JOURNAL ARTICLE published 2017 in ESIC MARKET Economic and Business Journal

Authors: Alejandro Blanco Callejo | Juan Carlos García-Perrote Escarín

An approach to cultural heritage in relation to the Competitiveness of tourist destinations – With special attention to the spanish context

JOURNAL ARTICLE published 1 May 2016 in ESIC Market Economics and Business Journal

Authors: María Villalba Salvador

JOURNAL ISSUE published 1 September 2015 in ESIC Market Economics and Business Journal

Heterogeneidad en precios explicada por la participación en actividades recreativas

JOURNAL ARTICLE published 1 May 2012 in ESIC MARKET Economic and Business Journal

Authors: Juan Luis Nicolau Gonzálbez

Tourist destination and territorial competitiveness: a closer look geography to territorial competitiveness and the role of the territory as a competitive factor

JOURNAL ARTICLE published 1 May 2016 in ESIC Market Economics and Business Journal

Authors: Diego A. Barrado Timón

Customer satisfaction, loyalty, and commitment in online markets

JOURNAL ARTICLE published 1 May 2013 in ESIC MARKET Economics and Business Journal

Authors: Alberto Prado Román | Universidad Rey Juan Carlos | Alicia Blanco González | Carmelo Mercado Idoeta

JOURNAL ISSUE published 1 May 2013 in ESIC MARKET Economics and Business Journal

Relational coordination in the entrepreneurial ecosystem

JOURNAL ARTICLE published 19 March 2020 in ESIC MARKET Economic and Business Journal

Authors: Débora de Esteban Escobar

Consumer behaviour and new consumer trends vis-à-vis the ICTs

JOURNAL ARTICLE published 4 February 2020 in ESIC MARKET Economic and Business Journal

Authors: Irene Santos Millán

The Influence of Macroeconomic Factors over the Firm’s Diversification Strategy: Empirical Evidence from US Publicly Trading Firms from 1979 to 2006

JOURNAL ARTICLE published 1 January 2013 in ESIC MARKET Economic and Business Journal

Authors: Juan Otero Serrano | Universidad Metropolitana de Puerto Rico

The effect of knowledge-centered culture and social interaction on organizational innovation: the mediating effect of knowledge management

JOURNAL ARTICLE published 1 May 2013 in ESIC MARKET Economics and Business Journal

Authors: Eréndira Fierro Moreno | Universidad Autónoma del Estado de México | Patricia Mercado Salgado | Daniel Arturo Cernas Ortíz

The internationalization of Spanish SMEs from the theory of dynamic capabilities. A new management structure proposal that relates the creation of competitive advantage with the key factors that drive the process

JOURNAL ARTICLE published 1 September 2015 in ESIC Market Economics and Business Journal

Authors: Carmen de Pablos Heredero | Universidad Rey Juan Carlos | José Manuel Garaña Corces | ESIC Business & Marketing School