The analysis of business model canvas on the design of electronic commerce systems based on the Indonesian army.

JOURNAL ARTICLE published 2020 in IROCAMM-International Review Of Communication And Marketing Mix

Authors: Dwi Harry

The personal and professional brand in the economy of reputation.

JOURNAL ARTICLE published 2019 in IROCAMM-International Review Of Communication And Marketing Mix

Authors: Isabel Iniesta-Alemán

Acts or events? A perspective from the marketing mix

JOURNAL ARTICLE published 2018 in IROCAMM-International Review Of Communication And Marketing Mix

Authors: Marta Pulido Polo | University of Seville

Vodafone: The relationship between brand image and online marketing strategies

JOURNAL ARTICLE published 2018 in IROCAMM-International Review Of Communication And Marketing Mix

Authors: Niaz Hasan Mahmud | Glasgow Caeldonian University | Irene García-Medina | Glasgow Caledonian University

Aspectos de marketing que influyen en la motivación intrínseca y extrínseca para hacer apuestas online

JOURNAL ARTICLE published 2024 in IROCAMM-International Review Of Communication And Marketing Mix

Authors: Gerson Jaquin Cristancho Triana | Laura Valentina Barón Barón | María Fernanda Castro Daza, | Angie Valentina Franco Parada

Expansion strategies in transmedia fiction projects: The case of ‘The Ministry of Time’

JOURNAL ARTICLE published 2020 in IROCAMM-International Review Of Communication And Marketing Mix

Authors: Francisco Cabezuelo-Lorenzo | Jorge Miranda-Galbe | Juan-Manuel Barceló-Sánchez