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Showing results for ISSN matching 2605-0447

The optimizing POSM “Point of Sale Materials” communication through neuromarketing.

JOURNAL ARTICLE published 2022 in IROCAMM-International Review Of Communication And Marketing Mix

Authors: Antonio González Morales

https://doi.org/10.12795/irocamm.2021.v05.i01.05 Actions

Immersive Virtual Reality Applied to the Discourse of Campaigns on Gender Violence in Argentina.

JOURNAL ARTICLE published 2022 in IROCAMM-International Review Of Communication And Marketing Mix

Authors: Andrea Jhaneth Vaca Vaca

https://doi.org/10.12795/irocamm.2021.v05.i01.04 Actions

Los deepfakes como una nueva forma de desinformación corporativa – una revisión de la literatura

JOURNAL ARTICLE published 2022 in IROCAMM-International Review Of Communication And Marketing Mix

Authors: Sónia Goncalves

https://doi.org/10.12795/irocamm.2022.v05.i02.02 Actions

Protocolo en las negociaciones empresariales internacionales.

JOURNAL ARTICLE published 2023 in IROCAMM-International Review Of Communication And Marketing Mix

Authors: Nazaret Romero Flores

https://doi.org/10.12795/irocamm.2023.v06.i02.04 Actions

El mercado del lujo en Chile: propuesta de perfiles de consumidor.

JOURNAL ARTICLE published 2023 in IROCAMM-International Review Of Communication And Marketing Mix

Authors: Sebastian Goldsack-Trebilcock | Beatriz Feijoo Fernández

https://doi.org/10.12795/irocamm.2023.v06.i02.07 Actions

JOURNAL ISSUE published 2023 in IROCAMM-International Review Of Communication And Marketing Mix

https://doi.org/10.12795/irocamm.2023.v06.i02 Actions

CONSTRUCCIÓN DEL IMAGINARIO SOCIAL DESDE UNA PERSPECTIVA PUBLICITARIA EN MEDIOS SENSACIONALISTAS. CASO DIARIO EXTRA.

JOURNAL ARTICLE published 2019 in IROCAMM-International Review Of Communication And Marketing Mix

Authors: Edmundo Guillermo Córdova Durán | José Gabriel Rivera Medina | Laura Sofia Medina Andrade | Rosa Raquel Carpio Miranda

https://doi.org/10.12795/irocamm.2019.v02.i02.06 Actions

Análisis del discurso feminista de Adelfa Calvo como comunicación persuasiva para denunciar la desigualdad de género en las actrices españolas en los Premios Goya

JOURNAL ARTICLE published 2024 in IROCAMM-International Review Of Communication And Marketing Mix

Authors: Paula Meliveo-Nogues | Carmen Cristófol-Rodríguez

https://doi.org/10.12795/irocamm.2024.v07.i01.02 Actions

Art at the point of sale: Its communicative potential and four different possibilities of application.

JOURNAL ARTICLE published 2019 in IROCAMM-International Review Of Communication And Marketing Mix

Authors: Elena Bellido

https://doi.org/10.12795/irocamm.2019.v02.i01.03 Actions

El Periodismo comunitario en la provincia de Santa Elena, Ecuador. Análisis de Radio Amor y Sección “La Península”, de Diario Súper.

JOURNAL ARTICLE published 2021 in IROCAMM-International Review Of Communication And Marketing Mix

Authors: Norma Allyson Armijos Triviño | Ingrid Viviana Estrella Tutivén | Juan Salvador Victoria Mas

https://doi.org/10.12795/irocamm.2021.v01.i04.04 Actions

Retórica y educación humanística en la formación de los comunicadores ante los retos de la sociedad digital.

JOURNAL ARTICLE published 2023 in IROCAMM-International Review Of Communication And Marketing Mix

Authors: Francisco Cabezuelo-Lorenzo | José-Francisco Serrano-Oceja | José-Antonio López-Martín

https://doi.org/10.12795/irocamm.2023.v06.i01.03 Actions

La red social como instrumento para la difusión de los valores patrimoniales y turísticos del museo del Louvre.

JOURNAL ARTICLE published 2020 in IROCAMM-International Review Of Communication And Marketing Mix

Authors: Jesica Rostoll Ariza

https://doi.org/10.12795/irocamm.2020.v01.i03.08 Actions

Are the spin doctors a figure of priority interest for public relations?.

JOURNAL ARTICLE published 2019 in IROCAMM-International Review Of Communication And Marketing Mix

Authors: Sandra Vilajoana-Alejandre | Toni Aira

https://doi.org/10.12795/irocamm.2019.v02.i01.05 Actions

Evolución del acceso a cargos directivos por mujeres en Canal Sur.

JOURNAL ARTICLE published 2020 in IROCAMM-International Review Of Communication And Marketing Mix

Authors: Rosa María Rodríguez-Cárcela

https://doi.org/10.12795/irocamm.2020.v01.i03.05 Actions

Centennials: The being search in a digital universe.

JOURNAL ARTICLE published 2022 in IROCAMM-International Review Of Communication And Marketing Mix

Authors: Vladimir Sánchez-Riaño | Carlos A. Arango Lozano | Jairo Roberto Sojo-Gómez

https://doi.org/10.12795/irocamm.2021.v05.i01.01 Actions

Online tourism brand management at a local scale in Valencian Community.

JOURNAL ARTICLE published 2019 in IROCAMM-International Review Of Communication And Marketing Mix

Authors: Yolanda Miralles Guimerá

https://doi.org/10.12795/irocamm.2019.v02.i01.02 Actions

En el ocaso de Ciudadanos: La información de ElPaís.com y ElMundo.es como activo de marketing político para el despegue del partido en España

JOURNAL ARTICLE published 2024 in IROCAMM-International Review Of Communication And Marketing Mix

Authors: Borja Ventura-Salom

https://doi.org/10.12795/irocamm.2024.v07.i01.06 Actions

Mujeres, estereotipos y representaciones en comunicación. Los roles de género en informativos de prime time de Cuba, Portugal y España

JOURNAL ARTICLE published 2024 in IROCAMM-International Review Of Communication And Marketing Mix

Authors: Vera Ribeiro | Laura López Montoto | Dagmar Herrera Barreda

https://doi.org/10.12795/irocamm.2024.v07.i01.03 Actions

Xenophobia and fake news. Analysis of the confused news flow. Maldita migración project.

JOURNAL ARTICLE published 2020 in IROCAMM-International Review Of Communication And Marketing Mix

Authors: María Luisa Notario Rocha | María Luisa Cárdenas Rica

https://doi.org/10.12795/irocamm.2020.v01.i03.06 Actions

Analysis of the image of Spain as a tourist destination from social networks.The case of South Korea.

JOURNAL ARTICLE published 2020 in IROCAMM-International Review Of Communication And Marketing Mix

Authors: Estefanía Cestino González | Gema Pérez Tapia

https://doi.org/10.12795/irocamm.2020.v02.i03.06 Actions
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