Impact of Negative Word of Mouth on Firm Value

JOURNAL ARTICLE published 31 October 2020 in Asia Marketing Journal

Authors: Jaihyun Jeon | Byung-Do Kim | Junhee Seok

Consumer Reactions to Products of Social Enterprises

JOURNAL ARTICLE published 30 April 2015 in Asia Marketing Journal

Authors: Sangman Han | Jongyoung Lee | Jungyun Kang

The Impact of Consumer Evaluation on the Cause-Related Marketing

JOURNAL ARTICLE published 30 April 2017 in Asia Marketing Journal

Authors: Chia-Lin Lee

Distribution Channel, Matching, and Welfare Asymmetry in the Korean Insurance Industry

JOURNAL ARTICLE published 31 January 2016 in Asia Marketing Journal

Authors: Yong-Ju Lee

The Influence of Love versus Lust on Consumer Judgments

JOURNAL ARTICLE published 31 October 2016 in Asia Marketing Journal

Authors: Jung-Yun Kang | Young-Jee Han

How Network Structure Impacts Firm Performance

JOURNAL ARTICLE published 30 April 2017 in Asia Marketing Journal

Authors: Kyunghee Kim | Jeongtae Kim | Junhong Min

Impacts of Reward Accrual Effort on Redemption Behavior in a Multi-Vendor Loyalty Program

JOURNAL ARTICLE published 31 January 2017 in Asia Marketing Journal

Authors: Ji Yoon Kim | Janghyuk Lee | Sang Yong Kim

The Effect of Congruency and Familiarity of Background Music in TV Advertising on the Music’s Role as a Retrieval Cue

JOURNAL ARTICLE published 31 January 2015 in Asia Marketing Journal

Authors: Insuk Hwang | Hwa-Kyung Kim

Effects of Marketing Communication Capabilities on the link between Corporate Social Responsibility on Firm Value

JOURNAL ARTICLE published 30 April 2018 in Asia Marketing Journal

Authors: YongHee Kim

Priority Factors of Service Recovery Strategy in Distribution Channel

JOURNAL ARTICLE published 31 July 2015 in Asia Marketing Journal

Authors: Sang-Lin Han | Kyung Sik Jung | Myoung Soung Lee

To Conform or Not to Conform : Mixed Conformity Model

JOURNAL ARTICLE published 30 April 2017 in Asia Marketing Journal

Authors: Yongjee Han

The Role of Imagery vs. Analytical Advertisement on New Products Evaluation

JOURNAL ARTICLE published 31 July 2020 in Asia Marketing Journal

Authors: Juyon Lee | Wujin Chu

Examining the Impact of Co-branding Service Failures on Consumer Evaluations

JOURNAL ARTICLE published 31 October 2017 in Asia Marketing Journal

Authors: Chia-Lin Lee

Does the Variance of Customer Satisfaction Matter for Firm Performance?

JOURNAL ARTICLE published 31 January 2017 in Asia Marketing Journal

Authors: Eun Young Lee | Shijin Yoo | Dong Wook Lee

Shiraz Vs Syrah Crafting Advertising Campaign, using Sensory Images

JOURNAL ARTICLE published 31 January 2017 in Asia Marketing Journal

Authors: Kyoung Sung Choi

Sales Control Systems and Behavioral Responses

JOURNAL ARTICLE published 30 April 2015 in Asia Marketing Journal

Authors: Jaewon Yoo

The Effect of Construal Level on Variety Seeking across Subcategories

JOURNAL ARTICLE published 31 October 2019 in Asia Marketing Journal

Authors: Jiyeon Suh | Eugene J. S. Won

Social Identity and Regulatory Focus

JOURNAL ARTICLE published 30 April 2019 in Asia Marketing Journal

Authors: Sangwoo Park | Dakyeong Heo | Dongwoo Shin

Organizational Learning as Catalyst to Technological Innovation

JOURNAL ARTICLE published 31 October 2014 in Asia Marketing Journal

Authors: Jongbae Kim | David Wilemon

The Impact of Product Involvement on Reciprocal Effect in Co-branding

JOURNAL ARTICLE published 31 October 2016 in Asia Marketing Journal

Authors: Chia-Lin Lee