Impact of Negative Word of Mouth on Firm Value

JOURNAL ARTICLE published 31 October 2020 in Asia Marketing Journal

Authors: Jaihyun Jeon | Byung-Do Kim | Junhee Seok

Consumer Reactions to Products of Social Enterprises

JOURNAL ARTICLE published 30 April 2015 in Asia Marketing Journal

Authors: Sangman Han | Jongyoung Lee | Jungyun Kang

The Impact of Consumer Evaluation on the Cause-Related Marketing

JOURNAL ARTICLE published 30 April 2017 in Asia Marketing Journal

Authors: Chia-Lin Lee

Distribution Channel, Matching, and Welfare Asymmetry in the Korean Insurance Industry

JOURNAL ARTICLE published 31 January 2016 in Asia Marketing Journal

Authors: Yong-Ju Lee

The Influence of Love versus Lust on Consumer Judgments

JOURNAL ARTICLE published 31 October 2016 in Asia Marketing Journal

Authors: Jung-Yun Kang | Young-Jee Han

How Network Structure Impacts Firm Performance

JOURNAL ARTICLE published 30 April 2017 in Asia Marketing Journal

Authors: Kyunghee Kim | Jeongtae Kim | Junhong Min

Impacts of Reward Accrual Effort on Redemption Behavior in a Multi-Vendor Loyalty Program

JOURNAL ARTICLE published 31 January 2017 in Asia Marketing Journal

Authors: Ji Yoon Kim | Janghyuk Lee | Sang Yong Kim

The Effect of Congruency and Familiarity of Background Music in TV Advertising on the Music’s Role as a Retrieval Cue

JOURNAL ARTICLE published 31 January 2015 in Asia Marketing Journal

Authors: Insuk Hwang | Hwa-Kyung Kim

Effects of Marketing Communication Capabilities on the link between Corporate Social Responsibility on Firm Value

JOURNAL ARTICLE published 30 April 2018 in Asia Marketing Journal

Authors: YongHee Kim

Priority Factors of Service Recovery Strategy in Distribution Channel

JOURNAL ARTICLE published 31 July 2015 in Asia Marketing Journal

Authors: Sang-Lin Han | Kyung Sik Jung | Myoung Soung Lee

To Conform or Not to Conform : Mixed Conformity Model

JOURNAL ARTICLE published 30 April 2017 in Asia Marketing Journal

Authors: Yongjee Han

What makes Consumers to Prolong their Consumption on Perishable Food beyond Its Expiration Date?

JOURNAL ARTICLE published 30 July 2013 in Asia Marketing Journal

Authors: Hyun Suk Suh | Hyoung Jun Ju

Are More Followers Always Better? The Non-Linear Relationship between the Number of Followers and User Engagement on Seeded Marketing Campaigns in Instagram

JOURNAL ARTICLE published 4 August 2022 in Asia Marketing Journal

Authors: Suyoung Moon | Shijin Yoo

Experiencing High Loneliness Increases Evaluation of Products in Social Media Ads

JOURNAL ARTICLE published 15 January 2024 in Asia Marketing Journal

Authors: Youjung Jun | Taehyeon Eom

Brand Value-Up: 브랜드 진단 및 관리 모형 정립을 위한 시도

JOURNAL ARTICLE published 25 December 2003 in Asia Marketing Journal

Authors: 영원 하 | 성률 전 | 익태 김 | 성민 홍

Bullsone Inc.

JOURNAL ARTICLE published 30 April 2014 in Asia Marketing Journal

Authors: Sung Tai Hong | Young Seok Son | Woon Bong Na

Willingness to pay for eco-friendly products

JOURNAL ARTICLE published 30 January 2014 in Asia Marketing Journal

Authors: Soon Hee Joung | Sun Wook Park | Yoon Jin Ko

고객참여 제품개발이 기업 가치에 미치는 영향

JOURNAL ARTICLE published 30 October 2010 in Asia Marketing Journal

Authors: Jong Kuk Lee

한,일 양국 신세대의 소비문화에 관한 비교연구

JOURNAL ARTICLE published 1 December 2002 in Asia Marketing Journal

Authors: Soug Shin Choi | Katakami Hiroshi | Gwang Bae Lee

Facebook Users in United Arab Emirates

JOURNAL ARTICLE published 30 April 2014 in Asia Marketing Journal

Authors: Somkiat Mansumitrchai | Choo Hui Park | Candy Lim Chiu