Pengaruh Kualitas Pelayanan terhadap Loyalitas Pasien dengan Kepuasan Pasien sebagai Mediasi di WellClinic Gading Serpong [The Influence of Service Quality on Patient Loyalty Mediated by Patient Satisfaction at WellClinic Gading Serpong]

JOURNAL ARTICLE published 8 November 2022 in Indonesian Marketing Journal

Authors: Sunaryo Oentara | Innocentius Bernarto

THE EFFECT OF PERCEIVED PRODUCT QUALITY, BRAND IMAGE, AND PROMOTION ON CUSTOMER PURCHASE INTENTION (CASE OF ZARA CUSTOMERS IN GRAND INDONESIA, JAKARTA)

JOURNAL ARTICLE published 2 March 2022 in Indonesian Marketing Journal

Authors: Yonathan Delvonvio Kent | Innocentius Bernarto

THE RELATIONSHIP BETWEEN CONSUMER ETHNOCENTRISM AND PRODUCT NEEDS ON PURCHASE INTENTION IN PERSPECTIVE OF INDONESIAN CONSUMERS FOR CHINESE PRODUCTS ON TOKOPEDIA

JOURNAL ARTICLE published 2 March 2022 in Indonesian Marketing Journal

Authors: Cindy Boennawan | Dewi Wuisan

Antecedents of Patient Experiential Satisfaction and its Impact on Patient Loyalty (A Study of Obstetric Service in a Mother and Child Hospital in Indonesia)

JOURNAL ARTICLE published 8 November 2022 in Indonesian Marketing Journal

Authors: Agus Heriyanto | Ferdi Antonio

MARKETING MIX STRATEGY FORMULATION AND CREATING VALUE CO-CREATION IN SCHOOL EDUCATION

JOURNAL ARTICLE published 2 March 2022 in Indonesian Marketing Journal

Authors: Rudy Pramono | Adi Abdurahman | Juliana Juliana

THE EFFECT OF PRODUCT QUALITY AND SERVICE QUALITY ON CONSUMER SATISFACTION AND REPURCHASE INTEREST (STUDY AT STARBUCKS)

JOURNAL ARTICLE published 31 May 2023 in Indonesian Marketing Journal

Authors: Aulia Adisti Husnaini Tanjung | Else Else | M. Shultan Satria | Suhail Elvari

ANALYSIS OF THE INFLUENCE OF BRAND IMAGE, PRODUCT QUALITY AND PRICE PERCEPTION ON THE PURCHASE DECISION OF HONDA MOTOR VEHICLES IN WEST HALMAHERA

JOURNAL ARTICLE published 2 March 2022 in Indonesian Marketing Journal

Authors: Gabriel Sylvian Frans Ofa | Dewi Wuisan

IMPACT OF CORPORATE SOCIAL RESPONSIBILITY, GENERAL ATTITUDE, TRUST AND PERCEIVED CONSUMER EFFECTIVENESS ON PURCHASE INTENTION (CASE OF H&M CUSTOMERS IN JABODETABEK)

JOURNAL ARTICLE published 2 March 2022 in Indonesian Marketing Journal

Authors: Valerie Aurora Gunawan | Innocentius Bernarto

PENGARUH ELECTRONIC WORD OF MOUTH (eWOM), PERCEIVED ENJOYMENT, DAN SUBJECTIVE NORM TERHADAP PURCHASE INTENTION JASA SUBSCRIPTION VIDEO ON DEMAND (SVoD) NETFLIX DENGAN VARIABEL PERCEIVED USEFULNESS SEBAGAI VARIABEL MEDIASI (SURVEI PADA GENERASI Z DI DAERAH ISTIMEWA YOGYAKARTA) [THE EFFECT OF ELECTRONIC WORD OF MOUTH (eWOM), PERCEIVED ENJOYMENT, AND SUBJECTIVE NORM ON PURCHASE INTENTION IN SUBSCRIPTION VIDEO ON DEMAND (SVoD) SERVICE NETFLIX WITH PERCEIVED USEFULNESS AS MEDIATING VARIABLE (SURVEY OF GENERATION Z IN DAERAH ISTIMEWA YOGYAKARTA)]

JOURNAL ARTICLE published 10 July 2023 in Indonesian Marketing Journal

Authors: Taqiyya Salmanajah Kusumawati | Agung Satmoko

Online Reviews by Beauty Vloggers of Local Lipsticks Product Impact on Purchase Intention

JOURNAL ARTICLE published 8 November 2022 in Indonesian Marketing Journal

Authors: Elda Octaffiana | Filda Rahmiati | Genoveva Genoveva

PERAN DARI DIMENSI BRAND EXPERIENCE RESTORAN DALAM MENCIPTAKAN BRAND LOYALTY DAN DAMPAKNYA TERHADAP BRAND EQUITY [THE ROLE OF THE RESTAURANT BRAND EXPERIENCE DIMENSION IN CREATING BRAND LOYALTY AND ITS IMPACT ON BRAND EQUITY]

JOURNAL ARTICLE published 2 March 2022 in Indonesian Marketing Journal

Authors: Brittney E. D. Halik | Cindy Octavia | Jefta Julian | Margaretha Pink Berlianto

Pengaruh Kualitas Layanan dan Pemanfaatan Teknologi Terhadap Kepuasan dan Loyalitas Pengguna Indihome di Indonesia [THE INFLUENCE OF SERVICE QUALITY AND TECHNOLOGY USE ON INDIHOME USER SATISFACTION AND LOYALTY IN INDONESIA]

JOURNAL ARTICLE published 8 November 2022 in Indonesian Marketing Journal

Authors: Indra Gunawan | Moses Lorensius Parlinggoman Hutabarat

THE EFFECT OF PRODUCT QUALITY AND SERVICE QUALITY, CUSTOMER SATISFACTION ON CUSTOMER LOYALTY

JOURNAL ARTICLE published 10 July 2023 in Indonesian Marketing Journal

Authors: Lucinda Gratia Ambarita | Permata Ratu Sekarningsih | Yulimah Hening Swastika Lestari

UNDERSTANDING CUSTOMER LOYALTY IN INDONESIA QUICK SERVICE RESTAURANT INDUSTRY

JOURNAL ARTICLE published 2 March 2022 in Indonesian Marketing Journal

Authors: Juliana Juliana | Amelda Pramezwary | Dhana Calista Oktaviani | Felicia Tania E | Michelle A. Benly

PENGARUH MODERASI DARI COUNTRY OF ORIGIN DAN PRODUCT TYPE TERHADAP HUBUNGAN ANTARA BRAND EQUITY TERHADAP REPURCHASE INTENTION DAN WORD OF MOUTH DALAM BRAND APPLE IPHONE [EFFECT OF MODERATION OF COUNTRY OF ORIGIN AND PRODUCT TYPE ON THE RELATIONSHIP BETWEEN BRAND EQUITY AND REPURCHASE INTENTION AND WORD OF MOUTH IN BRAND APPLE IPHONE]

JOURNAL ARTICLE published 2 March 2022 in Indonesian Marketing Journal

Authors: Kevin Kamal | Dewi Wuisan

FAKTOR-FAKTOR YANG MEMENGARUHI PEMBELIAN IMPULSIF PELANGGAN DI SUPERMARKET RANCH MARKET [FACTORS AFFECTING CUSTOMERS' IMPULSIVE PURCHASES IN RANCH MARKET SUPERMARKETS]

JOURNAL ARTICLE published 2 March 2022 in Indonesian Marketing Journal

Authors: Jessica Tedja | Margaretha Pink Berlianto

THE INFLUENCE OF BRANDING CREDIBILITY ON WORD OF MOUTH THROUGH CUSTOMER SATISFACTION AND CUSTOMER SATISFACTION AND CUSTOMER LOYALTY AT INDOMARET SURABAYA SUPERMARKET

JOURNAL ARTICLE published 31 May 2023 in Indonesian Marketing Journal

Authors: Angelina Gayatri | Elyzabet Gultom | Imelda Fransisca | Trifena Ferren Tiwow

THE EFFECT OF PRODUCT AND SERVICE QUALITY ON CUSTOMER LOYALTY FORE COFFEE JABODETABEK

JOURNAL ARTICLE published 10 July 2023 in Indonesian Marketing Journal

Authors: Anna Salsabila | Annisa Syafa Andira | Devana Dimmy Ramadhanty | Vania Olivia

THE INFLUENCE OF CUSTOMER EXPERIENCE, UTILITARIAN BENEFITS, AND HEDONIC BENEFITS ON INTENTION TO RECOMMENDED (CASE STUDY ON KOPI JANJI JIWA BELITUNG)

JOURNAL ARTICLE published 2 March 2022 in Indonesian Marketing Journal

Authors: Tresia Anggraini | Innocentius Bernarto

The Effect of Brand Experience on Brand Equity and Visit Intentions in Virtual Alfamind Store

JOURNAL ARTICLE published 8 November 2022 in Indonesian Marketing Journal

Authors: Tiffani Alexia Hotama | Yokie Radnan Kristiyono