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Showing results for ISSN matching 2807-8365

Influence of Live-Streaming Shopping Activities on Attitude Toward Purchase Intention

JOURNAL ARTICLE published 29 September 2023 in Journal of Marketing Innovation (JMI)

Authors: Hilwah Dibagiyya Elsholiha | Moh Farid Najib | Fatya Alty Amalia

https://doi.org/10.35313/jmi.v3i2.96 Actions

Hidden Cost Marketing: Descriptive Analysis of Digital Marketing Strategies and Creating Branding for MSMEs

JOURNAL ARTICLE published 31 March 2023 in Journal of Marketing Innovation (JMI)

Authors: Neng Susi Susilawati Sugiana | Agus Rahayu | Lili Adi Wibowo | Vanessa Gafar | Puspo Dewi Dirgantari

https://doi.org/10.35313/jmi.v3i1.60 Actions

Green Purchase Intention of Indonesian Young Consumers: Extending VAB Framework

JOURNAL ARTICLE published 27 September 2021 in Journal of Marketing Innovation (JMI)

Authors: Fatya Alty Amalia | Adila Sosianika | Felicia Amanda Christabel

https://doi.org/10.35313/jmi.v1i01.9 Actions

Examining Factors Affecting Intention to Play Video Games: Study of the Indonesian Game Industry

JOURNAL ARTICLE published 28 September 2022 in Journal of Marketing Innovation (JMI)

Authors: Zulfaikar Fachreza | Widi Senalasari | Lina Setiawati | Fatya Alty Amalia

https://doi.org/10.35313/jmi.v2i2.38 Actions

JOURNAL ISSUE published 28 September 2022 in Journal of Marketing Innovation (JMI)

https://doi.org/10.35313/jmi.v2i2 Actions

Impact of Utilitarian and Hedonic Values on Hijab Buying Intentions: Evidence from Indonesia

JOURNAL ARTICLE published 28 September 2022 in Journal of Marketing Innovation (JMI)

Authors: Moh Farid Najib | Tia Fauziah | Tjetjep Djatnika | Dedy Saefulloh | Dewi Purnamasari

https://doi.org/10.35313/jmi.v2i2.48 Actions

Tourist Experiences in Creative Cultural Attractions: A Demographic Perspective

JOURNAL ARTICLE published 19 March 2022 in Journal of Marketing Innovation (JMI)

Authors: Anwar Alawi | Adila Sosianika | Lina Setiawati

https://doi.org/10.35313/jmi.v2i1.32 Actions

The Impact of Covid-19 on Textile and Fashion Industries: The Economic Perspective

JOURNAL ARTICLE published 19 March 2022 in Journal of Marketing Innovation (JMI)

Authors: Febristi Arania | Irley Maura Putri | Muchammad Saifuddin

https://doi.org/10.35313/jmi.v2i1.18 Actions

Consideration Analysis of Muslim Purchase Intention on Korean Beauty Products

JOURNAL ARTICLE published 19 March 2022 in Journal of Marketing Innovation (JMI)

Authors: Nurul Anisa Setiani | Moh Farid Najib | Fatya Alty Amalia | Dewi Purnamasari

https://doi.org/10.35313/jmi.v2i1.30 Actions

Factors Driving Consumer Impulse Buying On Fashion Products at Tiktok Live

JOURNAL ARTICLE published 19 March 2024 in Journal of Marketing Innovation (JMI)

Authors: Sandra Putri Kaniati | Adila Sosianika | Lina Setiawati

https://doi.org/10.35313/jmi.v4i1.109 Actions

Designing User Interface of a Mobile Learning Application by Using a Design Thinking Approach: A Case Study on UNI Course

JOURNAL ARTICLE published 28 September 2022 in Journal of Marketing Innovation (JMI)

Authors: Dandi Saputra | Rafiati Kania

https://doi.org/10.35313/jmi.v2i2.36 Actions

The Effect of Hotel Service Satisfaction on Loyalty: The Role of Gender

JOURNAL ARTICLE published 27 September 2021 in Journal of Marketing Innovation (JMI)

Authors: Adila Sosianika | Lina Setiawati | Nono Wibisono | Lusianus Kusdibyo | Dwi Suhartanto | Agustinus Februadi

https://doi.org/10.35313/jmi.v1i01.11 Actions

JOURNAL ISSUE published 19 March 2022 in Journal of Marketing Innovation (JMI)

https://doi.org/10.35313/jmi.v2i1 Actions

Examining Passengers’ Satisfaction with Public Transportation in The Rise of Health Concerns

JOURNAL ARTICLE published 28 September 2022 in Journal of Marketing Innovation (JMI)

Authors: Arie Indra Gunawan | Arizzal Primayandi | Dlukha Nurkholik

https://doi.org/10.35313/jmi.v2i2.43 Actions

Investigation in Understanding the Influence of Brand Preferences on Purchase Intention: Examples of Indonesian Women’s Apparel Brand

JOURNAL ARTICLE published 19 March 2024 in Journal of Marketing Innovation (JMI)

Authors: Fatmarani Sultan | Lina Setiawati

https://doi.org/10.35313/jmi.v4i1.105 Actions

The Effect of Perceived Usefulness, Trust and Visual Information toward Attitude and Purchase Intention

JOURNAL ARTICLE published 27 September 2021 in Journal of Marketing Innovation (JMI)

Authors: Vika Gustyana Mulyani | Moh Farid Najib | Alexandre Desausa Guteres

https://doi.org/10.35313/jmi.v1i01.12 Actions

The Perception of Young Women towards Beauty Value in Beauty Advertisements

JOURNAL ARTICLE published 31 March 2023 in Journal of Marketing Innovation (JMI)

Authors: Fatya Alty Amalia | Adiva Rakhma Andani | Alexandre Desausa Guteres

https://doi.org/10.35313/jmi.v3i1.63 Actions

Responsive Strategy of Courier Services Companies on Handling Customer Complaint in Social Media: The Effect on Brand Trust and Customer Loyalty

JOURNAL ARTICLE published 31 March 2023 in Journal of Marketing Innovation (JMI)

Authors: Rafiati Kania | Hanumsari Nurul Salsabila

https://doi.org/10.35313/jmi.v3i1.51 Actions

Social Media User Perception on Communication Types: Comparing One-Two Way of Communicating Brand

JOURNAL ARTICLE published 31 March 2023 in Journal of Marketing Innovation (JMI)

Authors: Arie Indra Gunawan | Hilda Monoarfa | Heny Hendrayati | Khoirun Nisa Bahri | Agus Rahayu | Miftakul Huda

https://doi.org/10.35313/jmi.v3i1.59 Actions

Explanation Of E-Service Quality and Actual Use of M-Banking

JOURNAL ARTICLE published 31 March 2023 in Journal of Marketing Innovation (JMI)

Authors: Shafira Az-Zahra Shafira Az-Zahra | Lina Setiawati | Adila Sosianika | Widi Senalasari

https://doi.org/10.35313/jmi.v3i1.27 Actions
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