Scalable Data Fusion with Selection Correction: An Application to Customer Base Analysis

JOURNAL ARTICLE published May 2021 in Marketing Science

Authors: Daniel Minh McCarthy | Elliot Shin Oblander

Customer-Base Analysis in a Discrete-Time Noncontractual Setting

JOURNAL ARTICLE published November 2010 in Marketing Science

Authors: Peter S. Fader | Bruce G. S. Hardie | Jen Shang

Customer defection due to service elimination and post-elimination customer behavior: An empirical investigation in telecommunications

JOURNAL ARTICLE published December 2021 in International Journal of Research in Marketing

Authors: Agnes Somosi | Alfred Stiassny | Krisztina Kolos | Luk Warlop

Crumbs of the Cookie: User Profiling in Customer-Base Analysis and Behavioral Targeting

JOURNAL ARTICLE published May 2016 in Marketing Science

Authors: Michael Trusov | Liye Ma | Zainab Jamal

Instant Customer Base Analysis: Managerial Heuristics Often “Get It Right”

JOURNAL ARTICLE published May 2008 in Journal of Marketing

Authors: Markus Wübben | Florian v Wangenheim

The Role of Time-Varying Contextual Factors in Latent Attrition Models for Customer Base Analysis

JOURNAL ARTICLE published July 2021 in Marketing Science

Authors: Patrick Bachmann | Markus Meierer | Jeffrey Näf

Instant Customer Base Analysis: Managerial Heuristics Often “Get it Right”

JOURNAL ARTICLE published May 2008 in Journal of Marketing

Authors: Markus Wübben | Florian v. Wangenheim

Customer Complaints and Recovery Effectiveness: A Customer Base Approach

JOURNAL ARTICLE published September 2014 in Journal of Marketing

Authors: George Knox | Rutger van Oest

Probability Models for Customer-Base Analysis

JOURNAL ARTICLE published February 2009 in Journal of Interactive Marketing

Authors: Peter S. Fader | Bruce G.S. Hardie

Do Generations Matter in Customer Defection?

JOURNAL ARTICLE published September 2010 in Recherche et Applications en Marketing (English Edition)

Authors: Paul-Valentin Ngobo | Delphine Devallet-Ezanno

Defection Detection: Measuring and Understanding the Predictive Accuracy of Customer Churn Models

JOURNAL ARTICLE published May 2006 in Journal of Marketing Research

Authors: Scott A. Neslin | Sunil Gupta | Wagner Kamakura | Junxiang Lu | Charlotte H. Mason

Turning Complaining Customers into Loyal Customers: Moderators of the Complaint Handling–Customer Loyalty Relationship

JOURNAL ARTICLE published September 2020 in Journal of Marketing

Authors: Forrest V. Morgeson | G. Tomas M. Hult | Sunil Mithas | Timothy Keiningham | Claes Fornell

Factors Influencing the Likelihood of Customer Defection: The Role of Consumer Knowledge

JOURNAL ARTICLE published 1 April 2003 in Journal of the Academy of Marketing Science

Authors: Anthony J. Capraro | Susan Broniarczyk | Rajendra K. Srivastava

Price changes and defection levels in a subscription‐type market: can an estimation model really predict defection levels?

JOURNAL ARTICLE published 1 January 2004 in Journal of Services Marketing

Authors: John Dawes

Customer Analysis

BOOK CHAPTER published 12 November 2012 in Marketing Management

Accounting Career Cycles

JOURNAL ARTICLE published July 1996 in Journal of Customer Service in Marketing & Management

Authors: Robert G. Crabtree | Eugene G. Gomolka

RFM and CLV: Using Iso-Value Curves for Customer Base Analysis

JOURNAL ARTICLE published November 2005 in Journal of Marketing Research

Authors: Peter S. Fader | Bruce G.S. Hardie | Ka Lok Lee

A multi-category customer base analysis

JOURNAL ARTICLE published September 2014 in International Journal of Research in Marketing

Authors: Chang Hee Park | Young-Hoon Park | David A. Schweidel

Customer base analysis with recurrent neural networks

JOURNAL ARTICLE published December 2022 in International Journal of Research in Marketing

Authors: Jan Valendin | Thomas Reutterer | Michael Platzer | Klaudius Kalcher

Reaching the breaking point: a dynamic process theory of business-to-business customer defection

JOURNAL ARTICLE published March 2015 in Journal of the Academy of Marketing Science

Authors: Thomas Hollmann | Cheryl Burke Jarvis | Mary Jo Bitner