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Customer base analysis: partial defection of behaviourally loyal clients in a non-contractual FMCG retail setting JOURNAL ARTICLE published July 2005 in European Journal of Operational Research |
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Customer churn analysis: Churn determinants and mediation effects of partial defection in the Korean mobile telecommunications service industry JOURNAL ARTICLE published November 2006 in Telecommunications Policy |
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Developing Loyal Clients OTHER published 2010 in Selling Big |
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Loyal customer discriminant model using customer features on EC site PROCEEDINGS ARTICLE published December 2016 in 2016 Future Technologies Conference (FTC) |
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Customer contact centres STANDARD published |
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Customer contact centres STANDARD published |
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Zero Customer Defection BOOK CHAPTER published 2022 in Advances in Marketing, Customer Relationship Management, and E-Services |
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Brand equity analysis and its impact on the loyal customer of local batik to develop its competitiveness (an empirical study of batik Banten in south tangerang) JOURNAL ARTICLE published 12 August 2016 in Journal of Administrative and Business Studies |
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Customer Complaints, Defection and Lifetime Value JOURNAL ARTICLE published in SSRN Electronic Journal |
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Estimating customer defection in personal retail banking JOURNAL ARTICLE published 1 December 2002 in International Journal of Bank Marketing |
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Loyal Customers are Attached to Brands. Is this True? What is the Role of Customer Equity and Customer Trust? JOURNAL ARTICLE published 2021 in Marketing and Branding Research |
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Applicability of machine-learning techniques in predicting customer defection PROCEEDINGS ARTICLE published May 2014 in 2014 International Symposium on Technology Management and Emerging Technologies |
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Converting the nonstop customer into a loyal customer JOURNAL ARTICLE published 30 August 2013 in Strategy & Leadership |
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Making channel partners loyal BOOK CHAPTER published 8 October 2019 in Loyalty Management |
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How Healthy Is Our Customer Base? BOOK CHAPTER published 1 November 2022 in The Customer-Base Audit |
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Introduction. Why a Customer-Base Audit? BOOK CHAPTER published 31 December 2022 in The Customer-Base Audit |
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Are Loyal Customers Profitable? Customer Satisfaction, Customer (Action) Loyalty and Customer Profitability at the Individual Level JOURNAL ARTICLE published April 2006 in Journal of Marketing Management |
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Preventing customer defection and stimulating return of the lost customers JOURNAL ARTICLE published 2013 in Marketing |
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Introduction: BOOK CHAPTER published 1 November 2022 in The Customer-Base Audit |
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Chapter 7 How Healthy Is Our Customer Base? BOOK CHAPTER published 31 December 2022 in The Customer-Base Audit |