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Methodology For The Selection Of Compensation Trade Tools In SMEs

Journal Article published 1 Jan 2014 in Danube volume 5 issue 3

Authors: František Milichovský, Jiří Koleňák

Successful innovation by motivation

Journal Article published 1 Oct 2015 in Verslas: Teorija ir Praktika volume 16 issue 3 on pages 223 to 230

Authors: Petra Koudelková, František Milichovský

Relationship of reverse logistics and marketing communication in Czech Republic

Journal Article published 29 Sep 2016 in Trends Economics and Management volume 10 issue 26 on page 48

Authors: František Milichovský

Reverse Logistics in Marketing Campaigns

Chapter published 27 Sep 2016 in Springer Proceedings in Business and Economics on pages 235 to 241

Authors: František Milichovský

Marketing effectiveness: Metrics for effective strategic marketing

Journal Article published 24 Apr 2015 in Engineering Economics volume 26 issue 2

Authors: František Milichovský, Iveta Šimberová

Effectiveness of Marketing Mix Activities in Engineering Companies in the Czech Republic

Journal Article published 1 Mar 2017 in DANUBE: Law and Economics Review volume 8 issue 1 on pages 45 to 55

Authors: František Milichovský

Effectiveness of Marketing Activities in Engineering in Czech Republic

Journal Article published 30 Jun 2015 in Verslas: Teorija ir Praktika volume 16 issue 2 on pages 205 to 211

Authors: František Milichovský

Financial Key Performance Indicators in Engineering Companies

Journal Article published 2015 in Periodica Polytechnica Social and Management Sciences volume 23 issue 1 on pages 60 to 67

Authors: František Milichovský

Methodology for the Selection of Financial Indicators in the Area of Information and Communication Activities

Journal Article published 11 Jun 2013 in Verslas: teorija ir praktika volume 14 issue 2 on pages 97 to 102

Authors: František Milichovský, Jana Hornungová

Ways of Using Guerrilla Marketing in SMEs

Journal Article published Feb 2015 in Procedia - Social and Behavioral Sciences volume 175 on pages 268 to 274

Authors: Ludmila Navrátilová, František Milichovský