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Methodology For The Selection Of Compensation Trade Tools In SMEs

Journal Article published 1 Jan 2014 in Danube volume 5 issue 3

Authors: František Milichovský, Jiří Koleňák

Marketing effectiveness: Metrics for effective strategic marketing

Journal Article published 24 Apr 2015 in Engineering Economics volume 26 issue 2

Authors: František Milichovský, Iveta Šimberová

Relationship of reverse logistics and marketing communication in Czech Republic

Journal Article published 29 Sep 2016 in Trends Economics and Management volume 10 issue 26 on page 48

Authors: František Milichovský

Reverse Logistics in Marketing Campaigns

Chapter published 27 Sep 2016 in Springer Proceedings in Business and Economics on pages 235 to 241

Authors: František Milichovský

Successful innovation by motivation

Journal Article published 1 Oct 2015 in Verslas: Teorija ir Praktika volume 16 issue 3 on pages 223 to 230

Authors: Petra Koudelková, František Milichovský

Effectiveness of Marketing Mix Activities in Engineering Companies in the Czech Republic

Journal Article published 1 Jan 2017 in DANUBE: Law and Economics Review volume 8 issue 1

Authors: František Milichovský

Profit indicators in performance systems in the Czech companies

Journal Article published 2013 in Acta Universitatis Agriculturae et Silviculturae Mendelianae Brunensis volume 61 issue 2 on pages 345 to 352

Authors: Jana Hornungová, František Milichovský

Methodology for the Selection of Financial Indicators in the Area of Information and Communication Activities

Journal Article published 11 Jun 2013 in Verslas: teorija ir praktika volume 14 issue 2 on pages 97 to 102

Authors: František Milichovský, Jana Hornungová

Development of Creative Thinking in Connection with Compensation Trades

Journal Article published 2015 in Acta Universitatis Agriculturae et Silviculturae Mendelianae Brunensis volume 63 issue 2 on pages 559 to 566

Authors: Jiří Koleňák, František Milichovský

Humour in Experiential Marketing Campaigns and its Perception by Czech University Students

Journal Article published 2015 in Acta Universitatis Agriculturae et Silviculturae Mendelianae Brunensis volume 63 issue 2 on pages 587 to 593

Authors: Ludmila Navrátilová, František Milichovský