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Female Portrayals in Advertising Past Research, New Directions

Journal Article published 26 Nov 2200 in International Journal of Strategic Innovative Marketing

Authors: Yorgos Zotos, Eirini Tsichla

Are the mosquito and vector control programs economic effective?

Journal Article published 1 Jan 2117 in International Journal of Strategic Innovative Marketing volume 04 issue 03

Authors: Lambros Tsourgiannis, Despoina Chatzipanagiotou

Tour leaders and Marketing in Travel and Tourism. An inextricable link

Journal Article published 1 Jan 2117 in International Journal of Strategic Innovative Marketing volume 04 issue 03

Authors: Ourania Vitouladiti

The Development of Loyalty with Online Services Customers

Journal Article published 1 Jan 2117 in International Journal of Strategic Innovative Marketing volume 04 issue 03

Authors: Apostolos Giovanis

Factors affecting “resistance to change”: an explanatory study conducted in the healthcare sector

Journal Article published 1 Jan 2117 in International Journal of Strategic Innovative Marketing volume 04 issue 03

Authors: Vasiliki Amarantou, Stella Kazakopoulou, Prodromos Chatzoglou, Dimitrios Chatzoudes

Opinion of citizens in Primary Health Care management and offered services by Local Authorities

Journal Article published 1 Jan 2117 in International Journal of Strategic Innovative Marketing volume 04 issue 03

Authors: George Pierrakos, A Goula, D Latdou, C Platis, M Sarris, S Soulis

Connecting branding and Corporate Social Responsibility: strategies to communicate values in an effective way

Journal Article published 4 Jul 2116 in International Journal of Strategic Innovative Marketing volume 03 issue 02

Authors: Nuria Villagra, Belen Lopez

Modeling the adoption of E-Procurement and Technology, Marketing and Social media bi-Products from Greek businesses and their effect on electronic sales

Journal Article published 4 Jul 2116 in International Journal of Strategic Innovative Marketing volume 03 issue 02

Authors: John Hlias Plikas, Alexandros K. Nasiopoulos, Hlias Plikas

Religion in the context of economic crisis: The generation’s z perspective

Journal Article published 1 Dec 2116 in International Journal of Strategic Innovative Marketing

Authors: Aikaterini Stavrianea, Irene Kamenidou

An empirical study of public perceptions on ambient media

Journal Article published 1 Jan 2116 in International Journal of Strategic Innovative Marketing

Authors: Tomáš Šula, Milan Banyár