Influencer Marketing in Navigating Trends and Ethical Considerations

BOOK CHAPTER published 14 June 2024 in Advances in Marketing, Customer Relationship Management, and E-Services

Authors: Iram Nadeem | Jashmitha Tunga | Shradha Badsheshi | Vijaya Paidi Reddy

Revisiting Visual Communication

BOOK CHAPTER published 14 June 2024 in Advances in Marketing, Customer Relationship Management, and E-Services

Authors: Lampros Gkiouzepas | Theodore Tarnanidis

“The Sense” and Its Manifestations Launch New Trends in Marketing

BOOK CHAPTER published 14 June 2024 in Advances in Marketing, Customer Relationship Management, and E-Services

Authors: Lakshmi R. Nair

New Trends in Marketing and Consumer Science

EDITED BOOK published 14 June 2024 in Advances in Marketing, Customer Relationship Management, and E-Services

Editors: Theodore K. Tarnanidis | Nikolaos Sklavounos

Leveraging Text Analytics to Enhance Marketing Insights From Digital Customer Experiences

BOOK CHAPTER published 14 June 2024 in Advances in Marketing, Customer Relationship Management, and E-Services

Authors: Murat F. Tuna

Bridging Genomic Data and CRM

BOOK CHAPTER published 14 June 2024 in Advances in Marketing, Customer Relationship Management, and E-Services

Authors: Nitesh Behare | Rashmi D. Mahajan | Shubhada Nitesh Behare | Pritesh Pradeep Somani | Vishwanathan Iyer | Ashwin Megha | Shital Gupta

“Is It a Machine Influencing Me?”

BOOK CHAPTER published 14 June 2024 in Advances in Marketing, Customer Relationship Management, and E-Services

Authors: Uğur Bakır | Zöhre Akyol | Selçuk Bazarcı

Communicating With Consumers in Environmental Sustainability Advertising

BOOK CHAPTER published 14 June 2024 in Advances in Marketing, Customer Relationship Management, and E-Services

Authors: Cihan Becan

Blockchain in Advertising and Marketing

BOOK CHAPTER published 14 June 2024 in Advances in Marketing, Customer Relationship Management, and E-Services

Authors: Vijaya Kittu Manda | Srikantalahari Sagi | Anuradha Yadav

Dynamic Strategies and Evolutionary Trajectories

BOOK CHAPTER published 14 June 2024 in Advances in Marketing, Customer Relationship Management, and E-Services

Authors: S. Baranidharan | Amirdha Vasani Sankarkumar | K. Subramani | A. Madeswaran

The Metaverse

BOOK CHAPTER published 14 June 2024 in Advances in Marketing, Customer Relationship Management, and E-Services

Authors: Cheryl Bhasin | Hritik Dilawari | Prasath K Yuvaa | Shiv Shankar Kumar Yadav

Research Notes on the Future of Marketing and Consumer Insights

BOOK CHAPTER published 14 June 2024 in Advances in Marketing, Customer Relationship Management, and E-Services

Authors: Theodore Tarnanidis | Arman Hadi Abdul Manaf

The Impact of Social Media Influencers on Women's Online Purchasing Decisions

BOOK CHAPTER published 14 June 2024 in Advances in Marketing, Customer Relationship Management, and E-Services

Authors: Elad Harison | Yael Lahav

From Consumer to Contributor

BOOK CHAPTER published 14 June 2024 in Advances in Marketing, Customer Relationship Management, and E-Services

Authors: Tripti Dhote | Samaya Pillai | Pankaj Pathak

Genetic Data

BOOK CHAPTER published 14 June 2024 in Advances in Marketing, Customer Relationship Management, and E-Services

Authors: Neetu Pranay Petkar

The Love for In-Store Shopping

BOOK CHAPTER published 14 June 2024 in Advances in Marketing, Customer Relationship Management, and E-Services

Authors: Ahmed Rageh Ismail | Nermeen Z. Khedr

Human Behaviour and the Economy

BOOK CHAPTER published 14 June 2024 in Advances in Marketing, Customer Relationship Management, and E-Services

Authors: Hamsini V. | Shweta V. Patil

How AI Impacts Marketing and Business Jobs and Decision-Making Processes in the Leading AI Economy and in a Technostress Environment

BOOK CHAPTER published 14 June 2024 in Advances in Marketing, Customer Relationship Management, and E-Services

Authors: Eleana Goudira

Relationship Management Between Consumers and Suppliers

BOOK CHAPTER published 14 June 2024 in Advances in Marketing, Customer Relationship Management, and E-Services

Authors: Nuno Ferreira | Bruno Barbosa Sousa | Paula Odete Fernandes

New Trends in Consumer and Tourism Marketing Science

BOOK CHAPTER published 14 June 2024 in Advances in Marketing, Customer Relationship Management, and E-Services

Authors: Wan Suryani