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Autorenverzeichnis

BOOK CHAPTER published 2007 in Eventmarketing

https://doi.org/10.15358/9783800643721_329 Actions

Literaturverzeichnis

BOOK CHAPTER published 2007 in Eventmarketing

https://doi.org/10.15358/9783800643721_319 Actions

Titelei/Inhaltsverzeichnis

BOOK CHAPTER published 2007 in Eventmarketing

https://doi.org/10.15358/9783800643721_1 Actions

Arbeitsmarkt Event

BOOK CHAPTER published 2007 in Eventmarketing

Authors: Michael Hosang

https://doi.org/10.15358/9783800643721_291 Actions

Adidas: Events als Ausgangspunkt einer Markenverjüngung

BOOK CHAPTER published 2007 in Eventmarketing

Authors: Jan Runau

https://doi.org/10.15358/9783800643721_191 Actions

Die Zukunft der Erlebnisgesellschaft

BOOK CHAPTER published 2007 in Eventmarketing

Authors: Gerhard Schulze

https://doi.org/10.15358/9783800643721_307 Actions

Vom Kulturevent zur Eventkultur

BOOK CHAPTER published 2007 in Eventmarketing

Authors: Ulrich Reinhardt

https://doi.org/10.15358/9783800643721_300 Actions

Fulda: Marketingevents als wichtiger Baustein einer Markendifferenzierung

BOOK CHAPTER published 2007 in Eventmarketing

Authors: Helge Jost

https://doi.org/10.15358/9783800643721_213 Actions

St. Moritz: Eventmarketing und Branding im Destinationsmanagement

BOOK CHAPTER published 2007 in Eventmarketing

Authors: Hanspeter Danuser

https://doi.org/10.15358/9783800643721_262 Actions

Marketingevents in der Praxis: ein Überblick

BOOK CHAPTER published 2007 in Eventmarketing

Authors: Oliver Nickel

https://doi.org/10.15358/9783800643721_169 Actions

Eventmarketing als Kommunikationsinstrument – Entwicklungsstand in Wissenschaft und Praxis

BOOK CHAPTER published 2007 in Eventmarketing

Authors: Cornelia Zanger

https://doi.org/10.15358/9783800643721_12 Actions

Betriebswirtschaftliche Aspekte des Eventmarketing in schwierigen Zeiten

BOOK CHAPTER published 2007 in Eventmarketing

Authors: Christian Timmer

https://doi.org/10.15358/9783800643721_117 Actions

Gelungene Geschichten – Grundzüge der Eventdramaturgie

BOOK CHAPTER published 2007 in Eventmarketing

Authors: Axel Gundlach

https://doi.org/10.15358/9783800643721_89 Actions

Autostadt: Marketing und Kultur

BOOK CHAPTER published 2007 in Eventmarketing

Authors: Brigitte Funke-Kloesters

https://doi.org/10.15358/9783800643721_249 Actions

Rechtliche Herausforderungen im Umfeld von Eventmarketing

BOOK CHAPTER published 2007 in Eventmarketing

Authors: Elmar Funke

https://doi.org/10.15358/9783800643721_155 Actions

Universum Science Center Bremen: Erkenntnis als Erlebnis

BOOK CHAPTER published 2007 in Eventmarketing

Authors: Carlo Petri

https://doi.org/10.15358/9783800643721_280 Actions

Erfolgsbeurteilung von Events

BOOK CHAPTER published 2007 in Eventmarketing

Authors: Ingo Lasslop | Christoph Burmann | Axel Nitschke

https://doi.org/10.15358/9783800643721_124 Actions

Land Rover: Die Experience Tour als zentraler Botschafter der Markenidentität

BOOK CHAPTER published 2007 in Eventmarketing

Authors: Alexander Bleuel

https://doi.org/10.15358/9783800643721_272 Actions

Grundlagen für die Erlebniswirkungen von Marketingevents

BOOK CHAPTER published 2007 in Eventmarketing

Authors: Peter Weinberg | Oliver Nickel

https://doi.org/10.15358/9783800643721_47 Actions

Schwarz Pharma: Den Menschen als Ganzes sehen

BOOK CHAPTER published 2007 in Eventmarketing

Authors: Hans E. Kuhlmann

https://doi.org/10.15358/9783800643721_229 Actions
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