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DECISION ANALYSIS FIND A TOOL THAT FITS

DATASET published 2 January 2020 in Volume 35, Number 5, October 2008

https://doi.org/10.1287/orms.2008.05.16 Actions

Decision Analysis: Find a Tool That Fits

DATASET published 10 December 2019 in Winter 2008

https://doi.org/10.1287/lytx.2008.06.05 Actions

Investigating Strategy Use for a Single Choice Decision

BOOK CHAPTER published 2015 in Proceedings of the 2008 Academy of Marketing Science (AMS) Annual Conference

Authors: Wei Shao | Sharyn Rundle-Thiele | Ashley Lye

https://doi.org/10.1007/978-3-319-10963-3_24 Actions

Assurance of Learning: Analysis of a Marketing Core Concepts Exam

BOOK CHAPTER published 2015 in Proceedings of the 2008 Academy of Marketing Science (AMS) Annual Conference

Authors: Tará Burnthorne Lopez | Laurie A. Babin | Elizabeth K. LaFleur

https://doi.org/10.1007/978-3-319-10963-3_109 Actions

Shopping Online: The Role of Attribute-Benefit Mapping Information

BOOK CHAPTER published 2015 in Proceedings of the 2008 Academy of Marketing Science (AMS) Annual Conference

Authors: Suresh Sundaram | Partha Krishnamurthy | Edward A. Blair

https://doi.org/10.1007/978-3-319-10963-3_191 Actions

The Role of Mood and Attribute Expectation on Recall: Comparing Broaden-and-Build Theory to the Affect Infusion Model

BOOK CHAPTER published 2015 in Proceedings of the 2008 Academy of Marketing Science (AMS) Annual Conference

Authors: Nobuyuki Fukawa | Ronald W. Niedrich | Judith Anne Garretson Folse

https://doi.org/10.1007/978-3-319-10963-3_146 Actions

The Influence of Media Exposure on Materialism, Fashion Innovativeness and Cognitive Age: A Multi-Country Study

BOOK CHAPTER published 2015 in Proceedings of the 2008 Academy of Marketing Science (AMS) Annual Conference

Authors: Anil Mathur | Benny Barak | Keun S. Lee | Yong Zhang

https://doi.org/10.1007/978-3-319-10963-3_36 Actions

Making more Foreign or Domestic Friends: The Sales Impact of a Firm’s Alliance Portfolio Cultural Diversity and Country Experience

BOOK CHAPTER published 2015 in Proceedings of the 2008 Academy of Marketing Science (AMS) Annual Conference

Authors: Ning Li

https://doi.org/10.1007/978-3-319-10963-3_85 Actions

Factors Influencing the Validity of Measuring Willingness-to-Pay with Choice-Based Conjoint Analysis

BOOK CHAPTER published 2015 in Proceedings of the 2008 Academy of Marketing Science (AMS) Annual Conference

Authors: Christina Sichtmann | Robert Wilken

https://doi.org/10.1007/978-3-319-10963-3_11 Actions

A Systematic Procedure of Understanding Consumer Decision Making

BOOK CHAPTER published 2015 in Proceedings of the 2008 Academy of Marketing Science (AMS) Annual Conference

Authors: Chin-Feng Lin

https://doi.org/10.1007/978-3-319-10963-3_13 Actions

Reconciling the Paradoxical Nature of Violent Advertisements: A Thematic Analysis

BOOK CHAPTER published 2015 in Proceedings of the 2008 Academy of Marketing Science (AMS) Annual Conference

Authors: Tim Jones | Peggy H. Cunningham

https://doi.org/10.1007/978-3-319-10963-3_58 Actions

Making Probability Judgments of Future Product Failures: The Role of Mental Unpacking

BOOK CHAPTER published 2015 in Proceedings of the 2008 Academy of Marketing Science (AMS) Annual Conference

Authors: Dipayan Biswas | L. Robin Keller | Bidisha Burman

https://doi.org/10.1007/978-3-319-10963-3_171 Actions

Brand Stress and How Consumers Cope with it? An Exploratory Analysis

BOOK CHAPTER published 2015 in Proceedings of the 2008 Academy of Marketing Science (AMS) Annual Conference

Authors: Hans H. Bauer | Carmen-Maria Albrecht | Tobias E. Haber

https://doi.org/10.1007/978-3-319-10963-3_57 Actions

The Co-Creation and Co-Destruction of Value Through Language: An Analysis of University Service Provision to Industry Within Shifting Paradigms

BOOK CHAPTER published 2015 in Proceedings of the 2008 Academy of Marketing Science (AMS) Annual Conference

Authors: Anthony Lowrie

https://doi.org/10.1007/978-3-319-10963-3_33 Actions

An Empirical Comparison of Computer-Based Conjoint Variants in Multi-Attributive Purchase Decisions

BOOK CHAPTER published 2015 in Proceedings of the 2008 Academy of Marketing Science (AMS) Annual Conference

Authors: Uta Herbst | Markus Voeth

https://doi.org/10.1007/978-3-319-10963-3_136 Actions

Business Ethics: Characteristics of an (Un)Ethical Decision Maker

BOOK CHAPTER published 2015 in Proceedings of the 2008 Academy of Marketing Science (AMS) Annual Conference

Authors: Michael G. Luckett | Karin Braunsberger

https://doi.org/10.1007/978-3-319-10963-3_159 Actions

Consumer Decision Making for Sequential Experiential Products: Does the Product Serial Position Matter?

BOOK CHAPTER published 2015 in Proceedings of the 2008 Academy of Marketing Science (AMS) Annual Conference

Authors: Dipayan Biswas | Dhruv Grewal | Anne Roggeveen

https://doi.org/10.1007/978-3-319-10963-3_25 Actions

An Analysis of Customer-Based University Reputation and Reputational Consequences

BOOK CHAPTER published 2015 in Proceedings of the 2008 Academy of Marketing Science (AMS) Annual Conference

Authors: Jamie M. Ressler

https://doi.org/10.1007/978-3-319-10963-3_73 Actions

Do Unknown Brands Profit more from Sponsorship? A Longitudinal Analysis

BOOK CHAPTER published 2015 in Proceedings of the 2008 Academy of Marketing Science (AMS) Annual Conference

Authors: Manuel Michaelis | David M. Woisetschläger

https://doi.org/10.1007/978-3-319-10963-3_142 Actions

L’espace linguistique en voie de (dé)multiplication

BOOK CHAPTER published 2011 in History of Linguistics 2008

Authors: Carita Klippi

https://doi.org/10.1075/sihols.115.38kli Actions
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