Exploring the Effects of Technological Advancements on Hotel Guests and Employees in Metro Manila: A Comparative Study

JOURNAL ARTICLE published 31 March 2023 in International Journal of Marketing and Digital Creative

Authors: Jose Ehvenzer P Legaspi | Isabel Andrea D Huerto | Ma Pauline L Advincula | Ranyel C Taperla | Jocelyn Y. Camalig

The Role of Financial Literacy in Strengthening the Effect of Digital Platforms and Financial Technology Peer-to-Peer Lending on Capital Access and MSME Growth: An Empirical Study of MSMEs in DKI Jakarta

JOURNAL ARTICLE published 31 March 2023 in International Journal of Marketing and Digital Creative

Authors: Zulham Efendi | Lela Nurlaela Wati | Arlis Dewi Kuraesin

Kotler’s Decision-Making Model as a Predictor of the Consumer Buying Behavior of Young Professionals in the Philippines

JOURNAL ARTICLE published 2 April 2024 in International Journal of Marketing and Digital Creative

Authors: Jefferson Marcelo | Markdolf C. Maliwat | Ivan Dean S. Salacata

Culinary MSME Business Development Model Post the COVID-19 Pandemic

JOURNAL ARTICLE published 31 March 2024 in International Journal of Marketing and Digital Creative

Authors: Lela Nurlaela Wati | Tazqia Amalia

Meta Analysis of Entrepreneurial Skill and Entrepreneurial Motivation On Business Performance: Mediating Role Of Strategic Leadership In Sme Sector Of Ethiopia

JOURNAL ARTICLE published 31 March 2023 in International Journal of Marketing and Digital Creative

Authors: Dereje Dinsa Negeri | Gada Gizachew Wakijira | Shashi Kant

The Mediating Effects of Self-Concept in the Relationship of Brand Image and Purchasing Buying Behavior

JOURNAL ARTICLE published 31 March 2023 in International Journal of Marketing and Digital Creative

Authors: Eric S Parilla | Marc Edward Abadilla

Effect of the Internet on Enhancing Marketing among Business Organizations

JOURNAL ARTICLE published 30 September 2023 in International Journal of Marketing and Digital Creative

Authors: Sarkar Ahmed Saeed | Savo Rezhan Abas | Nada Bashir Abdalkarim

Exploring the Implication of ChatGPT AI for Business: Efficiency and Challenges

JOURNAL ARTICLE published 30 September 2023 in International Journal of Marketing and Digital Creative

Authors: Md Arman | Umama Rashid Lamiyar

Dolomite Beach as a Tourist Attraction in Manila as Perceived by Local Residents: Basis for Tourism Promotion

JOURNAL ARTICLE published 2 April 2024 in International Journal of Marketing and Digital Creative

Authors: Andrea Michlei P. Perez | Raina Jonice B. Reynoso | Sean Pierce T. Salangsang | Bianca Karyl B. Tañaquin | Pia Angela P. Valenzona | Rovena I. Dellova

JOURNAL ISSUE published 30 September 2023 in International Journal of Marketing and Digital Creative

Analyses of Business Attributes and Facebook Utilization: Marketing Insights

JOURNAL ARTICLE published 31 March 2024 in International Journal of Marketing and Digital Creative

Authors: Ma. Charity Reign Dela Cruz | Louis Yucci C. Voluntad | Karl Vince B. Saranillo

Market Discipline and Its Impact on Investment Intention: An Analysis of Information and Disclosure Factors

JOURNAL ARTICLE published 31 March 2023 in International Journal of Marketing and Digital Creative

Authors: A Mukti Soma | Rizka Merryanti

Perception of Bank Managers on the Use of Personal Social Media for Bank Product Promotion: A Narrative Study of Nepal

JOURNAL ARTICLE published 30 September 2023 in International Journal of Marketing and Digital Creative

Authors: Rajendra Gautam Jaishi

Analysis Of Spotify Top Songs During Covid-19 Pandemic

JOURNAL ARTICLE published 30 September 2023 in International Journal of Marketing and Digital Creative

Authors: Atmoko Nugroho | Danny Manongga | Hindriyanto Dwi Purnomo | Hendry Hendry

JOURNAL ISSUE published 31 March 2024 in International Journal of Marketing and Digital Creative

Understanding the Role of Social Media in Modern Marketing Communications

JOURNAL ARTICLE published 30 September 2023 in International Journal of Marketing and Digital Creative

Authors: Sanan Waheed Khan | Hui Geng | Vahid Norouzi Larsari | Zohaib Hassan Sain

Marketing Mix Responses of Café De’ Nilo at Taguig City Amidst Pandemic

JOURNAL ARTICLE published 30 September 2023 in International Journal of Marketing and Digital Creative

Authors: Jefferson S Marcelo | Ravenal O Dela Fuente

Comparing Marketing Strategies for Cosmetics Between China and The U.S.

JOURNAL ARTICLE published 1 April 2024 in International Journal of Marketing and Digital Creative

Authors: Xiwei Yang