The role of gamification, social, hedonic and utilitarian values on e-commerce adoption

JOURNAL ARTICLE published 21 August 2023 in Spanish Journal of Marketing - ESIC

Authors: Kunthi Afrilinda Kusumawardani | Hanif Adinugroho Widyanto | Jessica Eva Gloria Tambunan

The role of environmental CSR practices on the formation of behavioral intentions in a certified hotel context

JOURNAL ARTICLE published 9 September 2019 in Spanish Journal of Marketing - ESIC

Authors: Patricia Martínez García de Leaniz | Ángel Herrero Crespo | Raquél Gómez-López

Customers’ continuance usage of mobile payment during the COVID-19 pandemic

JOURNAL ARTICLE published 13 December 2022 in Spanish Journal of Marketing - ESIC

Authors: Indria Handoko

Understanding the intention to revisit a destination by expanding the theory of planned behaviour (TPB)

JOURNAL ARTICLE published 8 October 2021 in Spanish Journal of Marketing - ESIC

Authors: Ghazanfar Ali Abbasi | Janani Kumaravelu | Yen-Nee Goh | Karpal Singh Dara Singh

The impact of brand love on brand loyalty: the moderating role of self-esteem, and social influences

JOURNAL ARTICLE published 24 August 2021 in Spanish Journal of Marketing - ESIC

Authors: Minh T.H. Le

Attitudes toward organic products: a cross-national comparison and scale validation

JOURNAL ARTICLE published 6 March 2020 in Spanish Journal of Marketing - ESIC

Authors: Francisco Sarabia-Andreu | Francisco J. Sarabia-Sanchez | María Concepción Parra-Meroño | Pablo Moreno-Albaladejo

Store brand adoption and penetration explained by trust

JOURNAL ARTICLE published 12 December 2018 in Spanish Journal of Marketing - ESIC

Authors: Paraskevi P. Sarantidou

Who says waiting is boring? How consumer narratives within online communities help reduce stress while waiting

JOURNAL ARTICLE published 25 November 2020 in Spanish Journal of Marketing - ESIC

Authors: Mahmud Hassan | Rumman Hassan

Why is sharing not enough for brands in video ads? A study about commercial video ads' value drivers

JOURNAL ARTICLE published 2 November 2023 in Spanish Journal of Marketing - ESIC

Authors: Flavia Braga Chinelato | Cid Gonçalves Filho | Daniel Fagundes Randt

The determinants of eco-fashion purchase intention and willingness to pay

JOURNAL ARTICLE published 2 November 2023 in Spanish Journal of Marketing - ESIC

Authors: Milad Farzin | Hooman Shababi | Golnoosh Shirchi Sasi | Marzie Sadeghi | Rosha Makvandi

Antecedents and outcomes of brand pride: moderating role of narcissism

JOURNAL ARTICLE published 19 April 2023 in Spanish Journal of Marketing - ESIC

Authors: Subarna Nandy | Neena Sondhi | Himanshu Joshi

Engagement and consumption behavior of eSports gamers

JOURNAL ARTICLE published 21 August 2023 in Spanish Journal of Marketing - ESIC

Authors: Amir Zaib Abbasi | Muhammad Asif | Amjad Shamim | Ding Hooi Ting | Raouf Ahmad Rather

The role of industries’ environmental reputation and competitive intensity on sustainability marketing strategy

JOURNAL ARTICLE published 7 May 2019 in Spanish Journal of Marketing - ESIC

Authors: Mohammad Taherdangkoo | Beikpour Mona | Kamran Ghasemi

Identifying and categorizing influencers on Instagram with eye tracker

JOURNAL ARTICLE published 19 January 2024 in Spanish Journal of Marketing - ESIC

Authors: Michaela Jánská | Marta Žambochová | Zuzana Vacurová

Analyzing the influence of celebrities’ emotional and rational brand posts

JOURNAL ARTICLE published 19 April 2023 in Spanish Journal of Marketing - ESIC

Authors: Arash Ahmadi | Amirhossein Taghipour | Marc Fetscherin | Siriwan Ieamsom

The moderating influence of involvement with ICTs in mobile services

JOURNAL ARTICLE published 7 May 2019 in Spanish Journal of Marketing - ESIC

Authors: Cristina Calvo-Porral | Manuel Nieto-Mengotti

The impact of positive emotional experiences on eWOM generation and loyalty

JOURNAL ARTICLE published 20 August 2018 in Spanish Journal of Marketing - ESIC

Authors: Antoni Serra-Cantallops | José Ramon-Cardona | Fabiana Salvi

Luxury fashion consumption: a review, synthesis and research agenda

JOURNAL ARTICLE published 7 March 2024 in Spanish Journal of Marketing - ESIC

Authors: Aihoor Aleem | Sandra Maria Correia Loureiro | Ricardo Godinho Bilro

How can brands become central in the consumers’ life?

JOURNAL ARTICLE published 19 April 2023 in Spanish Journal of Marketing - ESIC

Authors: Arnold Japutra | Sandra Maria Correia Loureiro | Shasha Wang | Haryani Primanti

Factors that make a destination fascinating and motivate (re)visit

JOURNAL ARTICLE published 8 September 2022 in Spanish Journal of Marketing - ESIC

Authors: Rosângela Andrade Pessoa | Oderlene Oliveira | Lucas Lopes Ferreira Souza