Does brand-relationships matter? The role of brand attachment in salesperson performance in retailing

JOURNAL ARTICLE published 5 May 2022 in Spanish Journal of Marketing - ESIC

Authors: Flavia Braga Chinelato | Cid Gonçalves Filho | Clodoaldo Lopes Nizza Júnior

How do consumers evaluate products in virtual reality? A literature review for a research agenda

JOURNAL ARTICLE published 7 June 2023 in Spanish Journal of Marketing - ESIC

Authors: Generoso Branca | Vittoria Marino | Riccardo Resciniti

The risks and benefits of Internet of Things (IoT) and their influence on smartwatch use

JOURNAL ARTICLE published 13 December 2022 in Spanish Journal of Marketing - ESIC

Authors: Tahereh Saheb | Francisco J. Liébana Cabanillas | Elena Higueras

Parasocial relationships and social media interactions: building brand credibility and loyalty

JOURNAL ARTICLE published 19 January 2024 in Spanish Journal of Marketing - ESIC

Authors: Jean Paolo Gomez Lacap | Mary Rose Maharlika Cruz | Antonino Jose Bayson | Richard Molano | John Gilbert Garcia

The influence of consumer personality traits on mobile shopping intention

JOURNAL ARTICLE published 23 November 2020 in Spanish Journal of Marketing - ESIC

Authors: Zaira Camoiras-Rodriguez | Concepción Varela

The influence of corporate social responsibility activities on customer value co-creation: the mediating role of relationship marketing orientation

JOURNAL ARTICLE published 11 September 2020 in Spanish Journal of Marketing - ESIC

Authors: Muhammad Mubushar | Norizan Bt Jaafar | Rossazana Ab Rahim

Local, global and glocal consumer brand relationships

JOURNAL ARTICLE published 2 December 2019 in Spanish Journal of Marketing - ESIC

Authors: Miguel Ángel Lopez-Lomelí | Joan Llonch-Andreu | Josep Rialp-Criado

A profile of mobile service users in a mature market: from “uninvolved pragmatics” to “potential switchers”

JOURNAL ARTICLE published 5 July 2020 in Spanish Journal of Marketing - ESIC

Authors: Cristina Calvo-Porral | Luis-Miguel Otero-Prada

Trust, convenience and environmental concern in consumer purchase intention for organic food

JOURNAL ARTICLE published 2 November 2023 in Spanish Journal of Marketing - ESIC

Authors: Gyan Prakash | Pankaj Kumar Singh | Anees Ahmad | Gaurav Kumar

Followers’ reactions to influencers’ Instagram posts

JOURNAL ARTICLE published 20 February 2020 in Spanish Journal of Marketing - ESIC

Authors: Daniel Belanche | Marta Flavián | Sergio Ibáñez-Sánchez

The impact of consumers’ positive online recommendations on the omnichannel webrooming experience

JOURNAL ARTICLE published 2 December 2019 in Spanish Journal of Marketing - ESIC

Authors: Carlos Orús | Raquel Gurrea | Sergio Ibáñez-Sánchez

A consumer engagement systematic review: synthesis and research agenda

JOURNAL ARTICLE published 13 August 2020 in Spanish Journal of Marketing - ESIC

Authors: Ricardo Godinho Bilro | Sandra Maria Correia Loureiro

The role of customer personality in satisfaction, attitude-to-brand and loyalty in mobile services

JOURNAL ARTICLE published 15 July 2020 in Spanish Journal of Marketing - ESIC

Authors: Trevor Alexander Smith

From Instagram overuse to instastress and emotional fatigue: the mediation of addiction

JOURNAL ARTICLE published 9 September 2019 in Spanish Journal of Marketing - ESIC

Authors: Silvia Sanz-Blas | Daniela Buzova | María José Miquel-Romero

The history of academic research in marketing and its implications for the future

JOURNAL ARTICLE published 10 February 2020 in Spanish Journal of Marketing - ESIC

Authors: Brian T. Ratchford

Developing customer engagement through communication consistency and channel coordination

JOURNAL ARTICLE published 21 August 2023 in Spanish Journal of Marketing - ESIC

Authors: María Sicilia | Mariola Palazón

Promoting customer brand engagement and brand loyalty through customer brand identification and value congruity

JOURNAL ARTICLE published 12 December 2018 in Spanish Journal of Marketing - ESIC

Authors: Raouf Ahmad Rather | Shehnaz Tehseen | Shakir Hussain Parrey

Brand experience and brand attachment as drivers of WOM in hospitality

JOURNAL ARTICLE published 27 March 2020 in Spanish Journal of Marketing - ESIC

Authors: Mónica Gómez-Suárez | Mónica Veloso

The influence of formal and informal control on market and financial results

JOURNAL ARTICLE published 8 December 2021 in Spanish Journal of Marketing - ESIC

Authors: Daniel Espinosa Sáez | Paola Andrea Ortiz-Rendón | José Luis Munuera Alemán

Engaging consumers via online brand communities to achieve brand love and positive recommendations

JOURNAL ARTICLE published 21 August 2023 in Spanish Journal of Marketing - ESIC

Authors: Mandakini Paruthi | Harsandaldeep Kaur | Jamid Ul Islam | Aaleya Rasool | George Thomas