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Industrial product diffusion by market segment

JOURNAL ARTICLE published February 1982 in Industrial Marketing Management

Authors: Yoram Wind | Thomas S. Robertson | Cynthia Fraser

Success is not enough: The spectacular rise and fall of a strategic alliance between two multinationals

JOURNAL ARTICLE published November 2005 in Industrial Marketing Management

Authors: Akmal S. Hyder | Lars Torsten Eriksson

Positioning strategies in industrial and B2B markets

JOURNAL ARTICLE published August 2019 in Industrial Marketing Management

Authors: Charles Blankson | Stavros P. Kalafatis

Building and Assessing Cultural Diversity Skills:

JOURNAL ARTICLE published January 2001 in Industrial Marketing Management

Authors: Victoria D Bush | Thomas N Ingram

Editorial: Best business-to-business marketing management Ph.D. thesis 2023

JOURNAL ARTICLE published August 2023 in Industrial Marketing Management

Authors: Adam Lindgreen | C. Anthony Di Benedetto

Editorial Board Continued

JOURNAL ARTICLE published August 2023 in Industrial Marketing Management

Risk coordinative maneuvers during buyer-seller negotiations

JOURNAL ARTICLE published July 1996 in Industrial Marketing Management

Authors: Kevin W. Westbrook

Strategically releasing control: Navigating the complexities of enabling category captains

JOURNAL ARTICLE published October 2020 in Industrial Marketing Management

Authors: Sean Sands | Michael Beverland | Colin Campbell | Leyland Pitt

De-greening of logistics? – Why environmental practices flourish and fade in provider-shipper relationships and networks

JOURNAL ARTICLE published October 2018 in Industrial Marketing Management

Research funded by The Swedish Energy Agency (P34035-1)

Authors: Uni Sallnäs | Maria Huge-Brodin

“Influencing the adoption of an innovation”

JOURNAL ARTICLE published January 1983 in Industrial Marketing Management

Authors: Samuel Rabino

New emphases in product planning and strategy development

JOURNAL ARTICLE published January 1977 in Industrial Marketing Management

Authors: David S. Hopkins

Text-mining 10-K (annual) reports: A guide for B2B marketing research

JOURNAL ARTICLE published November 2022 in Industrial Marketing Management

Authors: Holly B. Cooper | Michael T. Ewing | Sagarika Mishra

The entrepreneurial imagination and the impact of context on the development of a new venture

JOURNAL ARTICLE published August 2010 in Industrial Marketing Management

Authors: Andrew Keating | Damien McLoughlin

The timing of diverse external stakeholder involvement during interfirm open innovation: The effects on new product speed to market and product lifespan

JOURNAL ARTICLE published February 2024 in Industrial Marketing Management

Authors: Gregory J. Fisher | Babu John-Mariadoss | Daniel Kuzmich | William J. Qualls

Reducing salesperson job stress and unethical intent: The influence of leader-member exchange relationship, socialization and ethical ambiguity

JOURNAL ARTICLE published October 2017 in Industrial Marketing Management

Authors: Charles H. Schwepker | Megan C. Good

Patterns of knowledge outflow from Industrial Marketing Management to major marketing and specialized journals (1999–2013): A citation analysis

JOURNAL ARTICLE published February 2018 in Industrial Marketing Management

Authors: C. Anthony Di Benedetto | Shikhar Sarin | Mustapha Belkhouja | Christophe Haon

Social media, content marketing and engagement strategies in B2B

JOURNAL ARTICLE published August 2019 in Industrial Marketing Management

Authors: George Christodoulides | Nina Michaelidou | Nikoletta-Theofania Siamagka

Technical risk and new product success: An empirical test in high technology business markets

JOURNAL ARTICLE published November 1996 in Industrial Marketing Management

Authors: Robert Polk | Richard E. Plank | David A. Reid

Reengineering using the theory of constraints: A case analysis of Moore Business Forms

JOURNAL ARTICLE published July 1996 in Industrial Marketing Management

Authors: John F. Tanner | Earl D. Honeycutt

Handbook of Futures Research

JOURNAL ARTICLE published April 1979 in Industrial Marketing Management

Authors: Peter J. LaPlaca