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Attitude Theory and Decision Theory: Where Is the Common Ground? JOURNAL ARTICLE published November 1975 in Journal of Marketing Research |
Journal of Marketing Research JOURNAL ARTICLE published April 2011 in Journal of Marketing Research |
The Perceived Effects of Piggyback Television Commercials JOURNAL ARTICLE published November 1966 in Journal of Marketing Research |
Book Review: Merchandising Decision Models for Department Stores JOURNAL ARTICLE published February 1968 in Journal of Marketing Research |
Effect of Participation in Marketing Research on Consumer Attitudes toward Research and Satisfaction with a Service JOURNAL ARTICLE published August 1981 in Journal of Marketing Research |
Book Review: Contemporary Marketing Research JOURNAL ARTICLE published August 1992 in Journal of Marketing Research |
Marketing Research: Text and Cases JOURNAL ARTICLE published November 1977 in Journal of Marketing Research |
Book Review: Telephone Survey Methods: Sampling, Selection, and Supervision JOURNAL ARTICLE published May 1988 in Journal of Marketing Research |
Host Selling vs. Premium TV Commercials: An Experimental Evaluation of Their Influence on Children JOURNAL ARTICLE published August 1979 in Journal of Marketing Research |
Logit Modeling: Practical Applications JOURNAL ARTICLE published August 1993 in Journal of Marketing Research |
Social Issues and Policy: Some Observations about Marketing Scholarship JOURNAL ARTICLE published February 1978 in Journal of Marketing Research |
Marketing Decision Models JOURNAL ARTICLE published November 1983 in Journal of Marketing Research |
Finding the Research Generalist: The Solution May Not Be Black or White but It Isn't Green Either JOURNAL ARTICLE published November 1969 in Journal of Marketing Research |
The Analysis of Survey Data JOURNAL ARTICLE published August 1978 in Journal of Marketing Research |
Editorial Board and Journal Information JOURNAL ARTICLE published May 2005 in Journal of Marketing Research |
Evaluation of Television Program Content for the Purpose of Promotional Segmentation JOURNAL ARTICLE published November 1974 in Journal of Marketing Research |
A Constructive Attempt to Overcome the Myths of Sales Force Management JOURNAL ARTICLE published May 1975 in Journal of Marketing Research |
Inadequate Solution JOURNAL ARTICLE published February 1972 in Journal of Marketing Research |
Repetitive Advertising in Newspapers, a Study of Two New Products JOURNAL ARTICLE published November 1964 in Journal of Marketing Research |
Adaptive Behavior in Automobile Brand Choices: A Reply JOURNAL ARTICLE published February 1970 in Journal of Marketing Research |