Agendas and Consumer Choice

JOURNAL ARTICLE published August 1986 in Journal of Marketing Research

Authors: John R. Hauser

Understanding Brand Competition Using Micro and Macro Scanner Data

JOURNAL ARTICLE published May 1994 in Journal of Marketing Research

Authors: Gary J. Russell | Wagner A. Kamakura

Understanding Brand Competition Using Micro and Macro Scanner Data

JOURNAL ARTICLE published May 1994 in Journal of Marketing Research

Authors: Gary J. Russell | Wagner A. Kamakura

Empirically Testing a Disaggregate Choice Model for Segments

JOURNAL ARTICLE published November 1985 in Journal of Marketing Research

Authors: Dennis H. Gensch

Empirical Evidence Supporting the Use of Multiple Choice Models in Analyzing a Population

JOURNAL ARTICLE published May 1987 in Journal of Marketing Research

Authors: Dennis H. Gensch

Empirical Evidence Supporting the Use of Multiple Choice Models in Analyzing a Population

JOURNAL ARTICLE published May 1987 in Journal of Marketing Research

Authors: Dennis H. Gensch

Advertising Wearout: An Experimental Analysis

JOURNAL ARTICLE published November 1976 in Journal of Marketing Research

Authors: C. Samuel Craig | Brian Sternthal | Clark Leavitt

Focus Groups: A Practical Guide for Applied Research

JOURNAL ARTICLE published August 1989 in Journal of Marketing Research

Authors: Edward F. McQuarrie | Richard A. Krueger

An Experiment in Delphi Estimation in Marketing Decision Making

JOURNAL ARTICLE published November 1974 in Journal of Marketing Research

Authors: Roger J. Best

Framing Goals to Influence Personal Savings: The Role of Specificity and Construal Level

JOURNAL ARTICLE published December 2011 in Journal of Marketing Research

Authors: Gülden Ülkümen | Amar Cheema

How T.V. Advertising Works: A Meta-Analysis of 389 Real World Split Cable T.V. Advertising Experiments

JOURNAL ARTICLE published May 1995 in Journal of Marketing Research

Authors: Leonard M. Lodish | Magid Abraham | Stuart Kalmenson | Jeanne Livelsberger | Beth Lubetkin | Bruce Richardson | Mary Ellen Stevens

Decision-Making: An Annotated Bibliography Supplement, 1958-1963

JOURNAL ARTICLE published February 1966 in Journal of Marketing Research

Authors: M. S. Heidingsfield | Paul Wasserman | Fred S. Silander

Journal of Marketing Research

JOURNAL ARTICLE published June 2008 in Journal of Marketing Research

Heredity, Personality Traits, Product Attitude, and Product Consumption—An Exploratory Study

JOURNAL ARTICLE published November 1973 in Journal of Marketing Research

Authors: Arnon Perry

Sound Evidence, Dubious Conclusions

JOURNAL ARTICLE published May 1975 in Journal of Marketing Research

Authors: William S. Sachs | John A. Howard | James Hulbert

Book Review

JOURNAL ARTICLE published May 2005 in Journal of Marketing Research

Authors: Jeff Tanner

Useful Insights into a Neglected Subject

JOURNAL ARTICLE published May 1972 in Journal of Marketing Research

Authors: Wolfango Lindner | Stanley G. Hollander

EasyCaster

JOURNAL ARTICLE published February 1987 in Journal of Marketing Research

Authors: Janet G. Hamilton | David Lillien

The Study of Society: A Unified Approach

JOURNAL ARTICLE published August 1974 in Journal of Marketing Research

Authors: Alfred Kuhn

Journal Of Marketing Research

JOURNAL ARTICLE published June 2012 in Journal of Marketing Research