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Finding the Research Generalist: The Solution May Not Be Black or White but It Isn't Green Either JOURNAL ARTICLE published November 1969 in Journal of Marketing Research |
The Analysis of Survey Data JOURNAL ARTICLE published August 1978 in Journal of Marketing Research |
Editorial Board and Journal Information JOURNAL ARTICLE published May 2005 in Journal of Marketing Research |
Evaluation of Television Program Content for the Purpose of Promotional Segmentation JOURNAL ARTICLE published November 1974 in Journal of Marketing Research |
A Constructive Attempt to Overcome the Myths of Sales Force Management JOURNAL ARTICLE published May 1975 in Journal of Marketing Research |
Inadequate Solution JOURNAL ARTICLE published February 1972 in Journal of Marketing Research |
Repetitive Advertising in Newspapers, a Study of Two New Products JOURNAL ARTICLE published November 1964 in Journal of Marketing Research |
Adaptive Behavior in Automobile Brand Choices: A Reply JOURNAL ARTICLE published February 1970 in Journal of Marketing Research |
Book Review: The Significance Test Controversy JOURNAL ARTICLE published February 1972 in Journal of Marketing Research |
Book Review: Systematic Fieldwork JOURNAL ARTICLE published February 1988 in Journal of Marketing Research |
The Critical Partnership: Standards of Advertising Agency Selection and Performance JOURNAL ARTICLE published August 1967 in Journal of Marketing Research |
Books and Software Received JOURNAL ARTICLE published May 1987 in Journal of Marketing Research |
An Introduction to Bayesian Statistical Processes JOURNAL ARTICLE published August 1969 in Journal of Marketing Research |
Book Review: Marketing Decision Making: A Model Building Approach JOURNAL ARTICLE published August 1984 in Journal of Marketing Research |
Book Review: On Experimental Design: One in Historical and one in Critical Perspective JOURNAL ARTICLE published August 1971 in Journal of Marketing Research |
Journal of Marketing Research JOURNAL ARTICLE published June 2009 in Journal of Marketing Research |
Handbook of Marketing Scales, Multi-Item Measures for Marketing and Consumer Behavior Research JOURNAL ARTICLE published November 1993 in Journal of Marketing Research |
Book Review: Site Evaluation and Location System JOURNAL ARTICLE published August 1987 in Journal of Marketing Research |
DESIGN-EASE, Version 1.1 (1986) JOURNAL ARTICLE published May 1988 in Journal of Marketing Research |
The Evaluative Consequences of Experiencing Unexpected Favorable Events JOURNAL ARTICLE published February 1990 in Journal of Marketing Research |