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Children's Television Advertising JOURNAL ARTICLE published August 1978 in Journal of Marketing Research |
Book Review: Questions and Answers in Attitude Surveys JOURNAL ARTICLE published November 1982 in Journal of Marketing Research |
Book Review: Some descriptive conclusions from a modest study JOURNAL ARTICLE published November 1972 in Journal of Marketing Research |
Mergers and Acquisitions: Planning and Action JOURNAL ARTICLE published August 1964 in Journal of Marketing Research |
The Responsiveness of Food Sales to Shelf Space Changes in Supermarkets JOURNAL ARTICLE published May 1964 in Journal of Marketing Research |
Book Review: Permission Marketing: Turning Strangers into Friends, and Friends into Customers JOURNAL ARTICLE published November 2000 in Journal of Marketing Research |
Personality/Life Style and Television Viewing Behavior JOURNAL ARTICLE published November 1975 in Journal of Marketing Research |
Book Review JOURNAL ARTICLE published February 2002 in Journal of Marketing Research |
Attitude Theory and Decision Theory: Where Is the Common Ground? JOURNAL ARTICLE published November 1975 in Journal of Marketing Research |
Journal of Marketing Research JOURNAL ARTICLE published April 2011 in Journal of Marketing Research |
The Perceived Effects of Piggyback Television Commercials JOURNAL ARTICLE published November 1966 in Journal of Marketing Research |
Book Review: Merchandising Decision Models for Department Stores JOURNAL ARTICLE published February 1968 in Journal of Marketing Research |
Effect of Participation in Marketing Research on Consumer Attitudes toward Research and Satisfaction with a Service JOURNAL ARTICLE published August 1981 in Journal of Marketing Research |
Book Review: Contemporary Marketing Research JOURNAL ARTICLE published August 1992 in Journal of Marketing Research |
Marketing Research: Text and Cases JOURNAL ARTICLE published November 1977 in Journal of Marketing Research |
Book Review: Telephone Survey Methods: Sampling, Selection, and Supervision JOURNAL ARTICLE published May 1988 in Journal of Marketing Research |
Host Selling vs. Premium TV Commercials: An Experimental Evaluation of Their Influence on Children JOURNAL ARTICLE published August 1979 in Journal of Marketing Research |
Logit Modeling: Practical Applications JOURNAL ARTICLE published August 1993 in Journal of Marketing Research |
Social Issues and Policy: Some Observations about Marketing Scholarship JOURNAL ARTICLE published February 1978 in Journal of Marketing Research |
Marketing Decision Models JOURNAL ARTICLE published November 1983 in Journal of Marketing Research |