Author's Correction: A Paired Comparison Approach to Evaluating Interviewer Performance

JOURNAL ARTICLE published February 1971 in Journal of Marketing Research

Authors: Purnell H. Benson

A Long and Broad Look at a Monumental Source of Research Discipline

JOURNAL ARTICLE published August 1973 in Journal of Marketing Research

Authors: Ronald Gatty | Paul F. Lazarsfeld

Book Review: ACA System for Adaptive Conjoint Analysis

JOURNAL ARTICLE published August 1987 in Journal of Marketing Research

Authors: Frank Carmone

A Reply to Comments on "Ethics in Marketing Research: Their Practical Relevance"

JOURNAL ARTICLE published May 1975 in Journal of Marketing Research

Authors: Alice M. Tybout | Gerald Zaltman

Fishbein and Brand Preference: A Reply

JOURNAL ARTICLE published November 1972 in Journal of Marketing Research

Authors: Frank M. Bass

Book Review: Spss Diamond for Windows

JOURNAL ARTICLE published November 1997 in Journal of Marketing Research

Authors: George R. Franke

Book Review: Danger: Marketing Researcher at Work

JOURNAL ARTICLE published February 1984 in Journal of Marketing Research

Authors: Lawrence D. Gibson

Content Analysis of Communications

JOURNAL ARTICLE published August 1968 in Journal of Marketing Research

Authors: Robert R. Monaghan | Richard W. Budd | Robert K. Thorp | Lewis Donohew

Book Review: Children's Television Advertising

JOURNAL ARTICLE published August 1978 in Journal of Marketing Research

Authors: Tom F. Badgett

Analyzing Behavioral Observation Data

JOURNAL ARTICLE published November 1990 in Journal of Marketing Research

Authors: Joseph A. Cote | Hoi K. Suen | Donald Ary

Book Review: Surveys by Telephone—A National Comparison with Personal Interviews

JOURNAL ARTICLE published November 1980 in Journal of Marketing Research

Authors: Frederick Wiseman

Book Review: Data Reduction: Analysing and Interpreting Statistical Data

JOURNAL ARTICLE published February 1977 in Journal of Marketing Research

Authors: Terry G. Vavra

Job Attitudes and Sales Performance of Major Appliance Salesmen

JOURNAL ARTICLE published November 1968 in Journal of Marketing Research

Authors: James C. Cotham

Randomized Response: A Method for Sensitive Surveys

JOURNAL ARTICLE published May 1987 in Journal of Marketing Research

Authors: U. N. Umesh | James Alan Fox | Paul E. Tracy

Honorific but Discouraging

JOURNAL ARTICLE published November 1974 in Journal of Marketing Research

Authors: Darrell B. Lucas | Hugh W. Sargent

Book Review: Common Problems/Proper Solutions

JOURNAL ARTICLE published August 1989 in Journal of Marketing Research

Authors: Douglas L. MaClachlan

Planning and Estimation in Advertising

JOURNAL ARTICLE published February 1975 in Journal of Marketing Research

Authors: Peter Doyle | Ian Fenwick

Book Review: Handbook of Cross-Cultural Psychology

JOURNAL ARTICLE published November 1980 in Journal of Marketing Research

Authors: Gerald Albaum

Systematic but Inconclusive View of Response Bias

JOURNAL ARTICLE published February 1975 in Journal of Marketing Research

Authors: Jean Atkinson | Seymour Sudman | Norman Bradburn

MacFits 1.1 [Computer Software]

JOURNAL ARTICLE published May 1987 in Journal of Marketing Research

Authors: Kenneth G. Baker | Robert D. Rogers