Social capital and the dynamics of business negotiations between the northern Europeans and the Chinese

JOURNAL ARTICLE published June 2003 in International Marketing Review

Authors: Rajesh Kumar | Verner Worm

Consumer characteristics and the use of social networking sites

JOURNAL ARTICLE published 11 May 2015 in International Marketing Review

Authors: Cheol Park | Jongkun Jun | Thaemin Lee

Editors: Dr Nina Michaelidou, Professor Nina Re

How do foreign customers' perceptions of product-harm crises affect their transfer of capability- and character-based stigma?

JOURNAL ARTICLE published 3 February 2022 in International Marketing Review

Authors: Rui Xue | Gongming Qian | Zhengming Qian | Lee Li

The role of networks and matching in market entry to emerging retail markets

JOURNAL ARTICLE published 31 October 2008 in International Marketing Review

Authors: Ulf Elg | Pervez N. Ghauri | Veronika Tarnovskaya

Understanding and implementing CRM initiatives in international markets

JOURNAL ARTICLE published 28 August 2020 in International Marketing Review

Authors: Anne L. Roggeveen | Lauren Beitelspacher

International learning: antecedents and performance implications among newly internationalizing companies in an exporting context

JOURNAL ARTICLE published 1 August 2004 in International Marketing Review

Authors: Poh‐Lin Yeoh

Internationalisation of service firms through corporate social entrepreneurship and networking

JOURNAL ARTICLE published 10 November 2014 in International Marketing Review

Authors: Pervez Ghauri | Misagh Tasavori | Reza Zaefarian

Editors: Hussain G. Rammal | Elizabeth L. Rose

Unconventional luxury brand collaborations: a new form of luxury consumption among young adults in China

JOURNAL ARTICLE published 18 December 2023 in International Marketing Review

Authors: Carlos Diaz Ruiz | Angela Gracia B. Cruz

Cause-related marketing

JOURNAL ARTICLE published 28 August 2020 in International Marketing Review

Authors: Gordon Liu | Meng-Shan Sharon Wu | Wai Wai Ko | Cheng-Hao Steve Chen | Yantai Chen

A model of image creation and image transfer in event sponsorship

JOURNAL ARTICLE published June 1997 in International Marketing Review

Authors: Kevin Gwinner

The internet as an alternative path to internationalization?

JOURNAL ARTICLE published 19 April 2013 in International Marketing Review

Authors: Noemi Sinkovics | Rudolf R. Sinkovics | Ruey‐Jer “Bryan” Jean

Editors: Olli Kuivalainen

CSR communication and international marketing: Insights from the COVID-19 pandemic

JOURNAL ARTICLE published 12 December 2023 in International Marketing Review

Authors: Anna Farmaki | Elias Hadjielias | Hossein Olya | Babak Taheri | Maria Hadjielia Drotarova

A multicultural blend: metaphors, cognitive social capital and multiculturalism

JOURNAL ARTICLE published 13 April 2015 in International Marketing Review

Authors: Esi A. Elliot | Yazhen Xiao | Elizabeth Wilson

Editors: Dr Catherine Demangeot, Professor Aman

The importance of the export country's environmental image for consumer responses to an imported environmentally friendly product

JOURNAL ARTICLE published 26 October 2021 in International Marketing Review

Authors: John Thøgersen | Susanne Pedersen

Digital platforms and international performance of Italian SMEs: an exploitation-based overview

JOURNAL ARTICLE published 1 June 2022 in International Marketing Review

Authors: Francesco Caputo | Fabio Fiano | Teresa Riso | Marco Romano | Adnane Maalaoui

Individual-level cultural consumer engagement styles

JOURNAL ARTICLE published 12 February 2018 in International Marketing Review

Authors: Linda D. Hollebeek

Composite collaboration and the differentiation strategies adopted by emerging market firms in advanced markets during the COVID-19 pandemic

JOURNAL ARTICLE published 12 December 2023 in International Marketing Review

Authors: Huda Khan

The influence of CSR on purchasing behaviour in Peru and Spain

JOURNAL ARTICLE published 25 May 2012 in International Marketing Review

Authors: Percy Marquina | Carlos E. Morales

Editors: Fernando Fastoso

MNEs’ regional headquarters and their CSR agenda in the African context

JOURNAL ARTICLE published 14 September 2015 in International Marketing Review

Authors: Verena Gruber | Bodo B. Schlegelmilch

Editors: Professor Pervez N. Ghauri, Professor Byung I

Impact of knowledge sharing on employees' service quality: the moderating role of artificial intelligence

JOURNAL ARTICLE published 1 June 2022 in International Marketing Review

Authors: Tuyet-Mai Nguyen | Ashish Malik