An international new venture’s commercialization of a medical technology innovation

JOURNAL ARTICLE published 12 February 2018 in International Marketing Review

Authors: Hélène Laurell

Effects of country-of-origin stereotypes on consumer responses to product-harm crises

JOURNAL ARTICLE published 14 May 2018 in International Marketing Review

Authors: Camilla Barbarossa | Patrick De Pelsmacker | Ingrid Moons

A longitudinal analysis of country image and brand origin effects

JOURNAL ARTICLE published 4 August 2022 in International Marketing Review

Authors: Peter Magnusson | Srdan Zdravkovic | Stanford A. Westjohn

Globalizing internationals: product strategies of ICT manufacturers

JOURNAL ARTICLE published 1 November 2006 in International Marketing Review

Authors: Peter Gabrielsson | Mika Gabrielsson | John Darling | Reijo Luostarinen

Impact of Export Market Expansion Strategy on Export Performance

JOURNAL ARTICLE published 1 April 1990 in International Marketing Review

Authors: Chong S. Lee | Yoo S. Yang

KEY ACCOUNT MANAGEMENT

JOURNAL ARTICLE published 1 June 1998 in International Marketing Review

Authors: Dennis J. Cahill

The effect of market orientation dimensions on multinational SBU's strategic performance

JOURNAL ARTICLE published 28 October 2013 in International Marketing Review

Authors: Xiaodan Dong | Christian Andrew Hinsch | Shaoming Zou | Huifen Fu

Consumer attitudes towards Internet advertising

JOURNAL ARTICLE published 1 October 1997 in International Marketing Review

Authors: Mary Ellen Gordon | Kathryn De Lima‐Turner

Do not‐for‐profits value their customers and their needs?

JOURNAL ARTICLE published 1 August 1995 in International Marketing Review

Authors: Ian Bruce

Brand as credible commitment in embedded licensing: a transaction cost perspective

JOURNAL ARTICLE published 20 April 2012 in International Marketing Review

Authors: Marshall S. Jiang | Bulent Menguc

Drivers or passengers? A taxonomy of multinationals’ approaches to corporate social responsibility implementation in developing markets

JOURNAL ARTICLE published 19 December 2022 in International Marketing Review

Authors: Veronika Tarnovskaya | Daniel Tolstoy | Sara Melén Hånell

The importance of the export country's environmental image for consumer responses to an imported environmentally friendly product

JOURNAL ARTICLE published 26 October 2021 in International Marketing Review

Authors: John Thøgersen | Susanne Pedersen

Asian brands without borders: regional opportunities and challenges

JOURNAL ARTICLE published 24 July 2007 in International Marketing Review

Authors: Julien Cayla | Giana M. Eckhardt

Editors: Joseann Small

A Global Look at Consumer Involvement and Use of Products

JOURNAL ARTICLE published 1 January 1989 in International Marketing Review

Authors: Judith L. Zaichkowsky | James H. Sood

Nation branding and integrated marketing communications: an ASEAN perspective

JOURNAL ARTICLE published 20 July 2010 in International Marketing Review

Authors: Keith Dinnie | T.C. Melewar | Kai‐Uwe Seidenfuss | Ghazali Musa

Editors: Keith Dinnie

IDENTIFYING TARGET SEGMENTS FOR FOREIGN DIRECT INVESTMENT (FDI) ATTRACTION: AN APPLICATION OF CONJOINT METHODOLOGY

JOURNAL ARTICLE published 1 March 1988 in International Marketing Review

Authors: Ishmael P. Akaah | Attila Yaprak

EXPORT MANAGEMENT COMPANIES: THE IMPLICATIONS FOR DEVELOPING THE AMERICAN EXPORT TRADING COMPANY

JOURNAL ARTICLE published 1 April 1984 in International Marketing Review

Authors: Nicholas C. Williamson | Daniel C. Bello

THIRD WORLD MARKETS DEMAND HOUSEHOLD DATA FOR SUCCESSFUL CONSUMER GOODS MARKETING: MEXICO AS A CASE EXAMPLE

JOURNAL ARTICLE published 1 March 1984 in International Marketing Review

Authors: Sandra M. Huszagh | Arthur Murphy

USE OF ANALYTICAL TECHNIQUES IN INTERNATIONAL MARKETING

JOURNAL ARTICLE published 1 March 1988 in International Marketing Review

Authors: Essam Mahmoud | Gillian Rice

HOW BETTER SYSTEMS COULD FEED THE WORLD

JOURNAL ARTICLE published 1 January 1986 in International Marketing Review

Authors: Adel I. El‐Ansary