Uncertainty and foreign direct investment: the role of moderators

JOURNAL ARTICLE published June 1995 in International Marketing Review

Authors: M. Krishna Erramilli | Derrick E. D′Souza

An institution-based view of firms’ early internationalization

JOURNAL ARTICLE published 11 November 2019 in International Marketing Review

Authors: Farhad Uddin Ahmed | Louis Brennan

Cross-cultural application of a practice-oriented acquiescence measure

JOURNAL ARTICLE published 13 May 2019 in International Marketing Review

Authors: Carolin Krautz | Stefan Hoffmann

The internet as an alternative path to internationalization?

JOURNAL ARTICLE published 19 April 2013 in International Marketing Review

Authors: Noemi Sinkovics | Rudolf R. Sinkovics | Ruey‐Jer “Bryan” Jean

Editors: Olli Kuivalainen

In search of the good life

JOURNAL ARTICLE published 13 April 2015 in International Marketing Review

Authors: Tony Garry | C. Michael Hall

Editors: Dr Catherine Demangeot, Professor Aman

A contingency approach to international marketing strategy and decision‐making structure among exporting firms

JOURNAL ARTICLE published 17 February 2012 in International Marketing Review

Authors: Henry F.L. Chung | Cheng Lu Wang | Pei‐how Huang

The impact of luxury brand status signaling, extension authenticity and fit on luxury line extension evaluation: a cross-national study

JOURNAL ARTICLE published 15 April 2022 in International Marketing Review

Authors: Jean Boisvert | Nicholas J. Ashill

The Relative Importance of Products′ Environmental Attributes: A Cross‐cultural Comparison

JOURNAL ARTICLE published March 1993 in International Marketing Review

Authors: Ven Sriram | Andrew M. Forman

A culture‐based approach to understanding the adoption and diffusion of new products across countries

JOURNAL ARTICLE published 25 April 2008 in International Marketing Review

Authors: Goksel Yalcinkaya

Editors: David A. Griffith

Social capital and the dynamics of business negotiations between the northern Europeans and the Chinese

JOURNAL ARTICLE published June 2003 in International Marketing Review

Authors: Rajesh Kumar | Verner Worm

Consumer characteristics and the use of social networking sites

JOURNAL ARTICLE published 11 May 2015 in International Marketing Review

Authors: Cheol Park | Jongkun Jun | Thaemin Lee

Editors: Dr Nina Michaelidou, Professor Nina Re

How do foreign customers' perceptions of product-harm crises affect their transfer of capability- and character-based stigma?

JOURNAL ARTICLE published 3 February 2022 in International Marketing Review

Authors: Rui Xue | Gongming Qian | Zhengming Qian | Lee Li

The role of networks and matching in market entry to emerging retail markets

JOURNAL ARTICLE published 31 October 2008 in International Marketing Review

Authors: Ulf Elg | Pervez N. Ghauri | Veronika Tarnovskaya

Understanding and implementing CRM initiatives in international markets

JOURNAL ARTICLE published 28 August 2020 in International Marketing Review

Authors: Anne L. Roggeveen | Lauren Beitelspacher

A multicultural blend: metaphors, cognitive social capital and multiculturalism

JOURNAL ARTICLE published 13 April 2015 in International Marketing Review

Authors: Esi A. Elliot | Yazhen Xiao | Elizabeth Wilson

Editors: Dr Catherine Demangeot, Professor Aman

The importance of the export country's environmental image for consumer responses to an imported environmentally friendly product

JOURNAL ARTICLE published 26 October 2021 in International Marketing Review

Authors: John Thøgersen | Susanne Pedersen

Digital platforms and international performance of Italian SMEs: an exploitation-based overview

JOURNAL ARTICLE published 1 June 2022 in International Marketing Review

Authors: Francesco Caputo | Fabio Fiano | Teresa Riso | Marco Romano | Adnane Maalaoui

Individual-level cultural consumer engagement styles

JOURNAL ARTICLE published 12 February 2018 in International Marketing Review

Authors: Linda D. Hollebeek

Composite collaboration and the differentiation strategies adopted by emerging market firms in advanced markets during the COVID-19 pandemic

JOURNAL ARTICLE published 12 December 2023 in International Marketing Review

Authors: Huda Khan

The influence of CSR on purchasing behaviour in Peru and Spain

JOURNAL ARTICLE published 25 May 2012 in International Marketing Review

Authors: Percy Marquina | Carlos E. Morales

Editors: Fernando Fastoso