Exploring the influence of hybrid product–service offerings on firm internationalization strategies: an international perspective

JOURNAL ARTICLE published 4 December 2023 in International Marketing Review

Authors: Yipeng Liu | Oscar F. Bustinza | Ferran Vendrell-Herrero | Cary Cooper | Demetris Vrontis

The marketing implications of foreign direct investment in private Hungarian firms

JOURNAL ARTICLE published 1 October 1995 in International Marketing Review

Authors: Graham J. Hooley | Tony Cox | David Shipley | Jozsef Beracs | Krizstina Kolos

International Franchising in the Context of Competitive Strategy and the Theory of the Firm

JOURNAL ARTICLE published 1 May 1992 in International Marketing Review

Authors: Sandra M. Huszagh | Fredrick W. Huszagh | Faye S. McIntyre

A “cross‐cultural RELQUAL‐scale” in supplier‐distributor relationships of Sweden and the USA

JOURNAL ARTICLE published 14 September 2010 in International Marketing Review

Authors: Janice M. Payan | Göran Svensson | Gabriel Awuah | Svante Andersson | Joe Hair

THIRD WORLD MARKETS DEMAND HOUSEHOLD DATA FOR SUCCESSFUL CONSUMER GOODS MARKETING: MEXICO AS A CASE EXAMPLE

JOURNAL ARTICLE published 1 March 1984 in International Marketing Review

Authors: Sandra M. Huszagh | Arthur Murphy

INTERNATIONAL MARKETING TECHNIQUES FOR ENGINEERS

JOURNAL ARTICLE published 1 April 1984 in International Marketing Review

Authors: J.M. Hutcheson

MANAGING INTERNATIONAL CUSTOMER SERVICE

JOURNAL ARTICLE published 1 January 1985 in International Marketing Review

Authors: Martin Christopher | Richard Lancioni | John Gattorna

THE INFLUENCE OF COUNTRY AND PRODUCT ON RETAILER OPERATING PRACTICES: A CROSS NATIONAL COMPARISON

JOURNAL ARTICLE published 1 February 1985 in International Marketing Review

Authors: Daniel C. Bello | Lee D. Dahringer

IDENTIFYING TARGET SEGMENTS FOR FOREIGN DIRECT INVESTMENT (FDI) ATTRACTION: AN APPLICATION OF CONJOINT METHODOLOGY

JOURNAL ARTICLE published 1 March 1988 in International Marketing Review

Authors: Ishmael P. Akaah | Attila Yaprak

STRATEGIC MARKETING TECHNIQUES IN INTERNATIONAL TOURISM

JOURNAL ARTICLE published 1 February 1987 in International Marketing Review

Authors: Socrates Papadopoulos

BRIDGING NATIONAL AND GLOBAL MARKETING STRATEGIES THROUGH REGIONAL OPERATIONS

JOURNAL ARTICLE published 1 March 1987 in International Marketing Review

Authors: John D. Daniels

USE OF ANALYTICAL TECHNIQUES IN INTERNATIONAL MARKETING

JOURNAL ARTICLE published 1 March 1988 in International Marketing Review

Authors: Essam Mahmoud | Gillian Rice

DEVELOPING A DEFENSIVE PRODUCT MANAGEMENT PHILOSOPHY FOR THIRD WORLD MARKETS

JOURNAL ARTICLE published 1 January 1988 in International Marketing Review

Authors: Donald G. Howard | Michael A. Mayo

Marketing Planning and Communications for Small Winemakers

JOURNAL ARTICLE published 1 February 1989 in International Marketing Review

Authors: Tony Spawton

A Note on ″Passage to India: A Marketing Perspective″

JOURNAL ARTICLE published 1 January 1990 in International Marketing Review

Authors: G.M. Naidu

Barossa Winery: Penetrating the International Market

JOURNAL ARTICLE published 1 February 1989 in International Marketing Review

Authors: Gordon McDougall

Risks and Liquor Markets in the Far East

JOURNAL ARTICLE published 1 February 1989 in International Marketing Review

Authors: Nicholas Stroude

Consumer responses to East‐West writing system differences

JOURNAL ARTICLE published 14 September 2010 in International Marketing Review

Authors: Monica D. Hernandez | Michael S. Minor

A conceptual framework of antecedents of information search in exporting

JOURNAL ARTICLE published 1 April 2005 in International Marketing Review

Authors: Poh‐Lin Yeoh

Global procurement of service activities by service firms

JOURNAL ARTICLE published 1 December 2004 in International Marketing Review

Authors: Masaaki Kotabe | Janet Y. Murray