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GLOBAL STRATEGY: ACHIEVING THE GEOCENTRIC IDEAL

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Cross‐cultural Business Gift Giving

JOURNAL ARTICLE published 1 August 1994 in International Marketing Review

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THE EVOLUTION OF INTERNATIONAL MARKETING

JOURNAL ARTICLE published 1 February 1987 in International Marketing Review

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Effects of partitioned country image in the context of brand image and familiarity

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Assimilation effects in country image research

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Empirical Insights into British Countertrade with Eastern Bloc Countries

JOURNAL ARTICLE published 1 January 1990 in International Marketing Review

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Examining the consequences of sales management control strategies in European field sales organizations

JOURNAL ARTICLE published 1 October 2001 in International Marketing Review

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Unconventional luxury brand collaborations: a new form of luxury consumption among young adults in China

JOURNAL ARTICLE published 18 December 2023 in International Marketing Review

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International transfer and perception of retail formats

JOURNAL ARTICLE published 8 April 2014 in International Marketing Review

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Conceptualising global strategic sustainability and corporate transformational change

JOURNAL ARTICLE published 17 July 2009 in International Marketing Review

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Animosity, preference conflict and consumption context in an international crisis: a normative influence perspective

JOURNAL ARTICLE published 1 November 2022 in International Marketing Review

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Ethical segmentation of consumers in developing countries: a comparative analysis

JOURNAL ARTICLE published April 2005 in International Marketing Review

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Franchising in global markets: towards a conceptual framework

JOURNAL ARTICLE published 1 October 2002 in International Marketing Review

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Negotiation approaches: direct and indirect effect of national culture

JOURNAL ARTICLE published 1 June 2003 in International Marketing Review

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SEGMENTING THE GLOBAL MARKET FOR INDUSTRIAL GOODS: ISSUES AND IMPLICATIONS

JOURNAL ARTICLE published 1 March 1988 in International Marketing Review

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An attribution theory approach for understanding the internationalization of professional service firms

JOURNAL ARTICLE published 27 February 2007 in International Marketing Review

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Humor and cultural values in print advertising: a cross‐cultural study

JOURNAL ARTICLE published 22 February 2011 in International Marketing Review

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Cracking export markets with genetically modified crops

JOURNAL ARTICLE published August 2004 in International Marketing Review

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Consumer attitude toward gray market goods

JOURNAL ARTICLE published 1 December 2004 in International Marketing Review

Authors: Jen‐Hung Huang | Bruce C.Y. Lee | Shu Hsun Ho