Special issue on Country of origin: state of art review for international marketing strategy and practice

JOURNAL ARTICLE published 27 February 2007 in International Marketing Review

Editorial

JOURNAL ARTICLE published 20 February 2009 in International Marketing Review

Authors: Professor Jeryl Whitelock

Guest editorial

JOURNAL ARTICLE published 20 July 2010 in International Marketing Review

Authors: Keith Dinnie | T.C. Melewar

Corporate Strategies for Southeast Asia after the Crisis: A Comparison of Multinational Firms from Japan and Europe

JOURNAL ARTICLE published 1 February 2002 in International Marketing Review

Exploring channel internalization among Spanish exporters

JOURNAL ARTICLE published 1 April 2002 in International Marketing Review

Authors: Alex Rialp | Catherine Axinn | Sharon Thach

An acquisition or a greenfield subsidiary? The impact of knowledge on sequential establishments in a host country

JOURNAL ARTICLE published 10 May 2020 in International Marketing Review

Authors: Anders Pehrsson

Brand Name and Country of Origin Effects in the Emerging Market Economies of Russia, Poland and Hungary

JOURNAL ARTICLE published 1 May 1993 in International Marketing Review

Authors: Richard Ettenson

Examining the role of beliefs and attitudes in online advertising

JOURNAL ARTICLE published 23 February 2010 in International Marketing Review

Authors: Ying Wang | Shaojing Sun

International learning: antecedents and performance implications among newly internationalizing companies in an exporting context

JOURNAL ARTICLE published 1 August 2004 in International Marketing Review

Authors: Poh‐Lin Yeoh

The effectiveness of government policies for export promotion on the export performance of SMEs Cocoa exporters in Cameroon

JOURNAL ARTICLE published 12 February 2018 in International Marketing Review

Authors: Sam Zisuh Njinyah

Market orientation and business performance: some European evidence

JOURNAL ARTICLE published 1 February 1996 in International Marketing Review

Authors: Leyland Pitt | Albert Caruana | Pierre R. Berthon

Institutions, small local firms’ strategies, and global alliances in sub-Saharan Africa emerging markets

JOURNAL ARTICLE published 16 December 2019 in International Marketing Review

Authors: Adesegun Oyedele | Fuat Firat

Perceptions and effects of cross-national corporate reputation

JOURNAL ARTICLE published 13 November 2017 in International Marketing Review

Authors: Bernhard Swoboda | Johannes Hirschmann

Global vs local brands: how home country bias and price differences impact brand evaluations

JOURNAL ARTICLE published 8 April 2014 in International Marketing Review

Authors: Warat Winit | Gary Gregory | Mark Cleveland | Peeter Verlegh

This thing I call Europe

JOURNAL ARTICLE published 1 December 1998 in International Marketing Review

Authors: Ronald Savitt

Consumer response to the new normal: examining the role of anticipated recovery, smart governance and prosocial behavior in driving satisfaction

JOURNAL ARTICLE published 10 April 2024 in International Marketing Review

Authors: Amandeep Dhir | Arun Madanaguli | Fauzia Jabeen | Dorra Yahiaoui | Roberto Quaglia

Euromarketing: Charting the Map for Globalization

JOURNAL ARTICLE published 1 May 1992 in International Marketing Review

Authors: Tevfik Dalgic

Import Purchasing Decision Behaviour: An Empirical Study of Japanese Import Managers

JOURNAL ARTICLE published 1 April 1993 in International Marketing Review

Authors: Kyung‐il Ghymn | Laurence W. Jacobs

Managing technology transfer to China

JOURNAL ARTICLE published 1 April 1997 in International Marketing Review

Authors: Manucher Farhang

International marketing textbooks

JOURNAL ARTICLE published 1 February 1997 in International Marketing Review

Authors: Eugene D. Jaffe