A Social Media Practicum: An Action-Learning Approach to Social Media Marketing and Analytics

JOURNAL ARTICLE published 2 January 2015 in Marketing Education Review

Authors: Catherine T. Atwong

The Scholarship of Teaching: A Study of Marketing Education Journal Publications

JOURNAL ARTICLE published March 2004 in Marketing Education Review

Authors: Faye S. McIntyre | John F. (Jeff) Tanner

You Can Observe a Lot Just by Watching: Using Videography in a Retail Setting to Teach Observational Research Methods

JOURNAL ARTICLE published March 2006 in Marketing Education Review

Authors: Scott Smith | Dan Fisher

Teaching Retailing and Merchandising: An Experiential Approach

JOURNAL ARTICLE published March 2002 in Marketing Education Review

Authors: Victoria A. Seitz | Nabil Razzouk

Partnering Knowledge and Experience: The Business Classroom as Laboratory

JOURNAL ARTICLE published July 1993 in Marketing Education Review

Authors: Barbara Dyer | David W. Schumann

Active Learning to Improve Presentation Skills: The Use of Pecha Kucha in Undergraduate Sales Management Classes

JOURNAL ARTICLE published 2 January 2015 in Marketing Education Review

Authors: Robert E. McDonald | Joseph M. Derby

Enriching Global Marketing Education with Virtual Classrooms an Effectiveness Study

JOURNAL ARTICLE published October 2003 in Marketing Education Review

Authors: Bernd Simon | Parissa Haghirian | Bodo B. Schlegelmilch

Gazelle, Lion, Hyena, Vulture, and Worm: A Teaching Metaphor on Competition Between Early and Late Market Entrants

JOURNAL ARTICLE published April 2010 in Marketing Education Review

Authors: Brent Smith

Student Ethnocentrism: Its Relevance to the Globalization of Marketing Education

JOURNAL ARTICLE published March 1993 in Marketing Education Review

Authors: E. Stephen Grant | Brent M. Wren

The Consumer Behavior Challenge: Designing an Assignment to Motivate Student Reflection and Self-Growth

JOURNAL ARTICLE published 4 May 2017 in Marketing Education Review

Authors: Renée Gravois | Tará Burnthorne Lopez | Michael C. Budden

Students as Customers or Products: Perceptions and Preferences of Faculty and Students

JOURNAL ARTICLE published July 2005 in Marketing Education Review

Authors: Carl Obermiller | Patrick Fleenor | Raven Peter

An Exploration of Self-Efficacy as a Mediator of Skill Beliefs and Student Self-Identity as a Critical Thinker

JOURNAL ARTICLE published October 2010 in Marketing Education Review

Authors: Kevin Celuch | Irina Kozlenkova | Gary Black

Teaching Marketing Via the Internet: Lessons Learned and Challenges to Be Met

JOURNAL ARTICLE published March 2003 in Marketing Education Review

Authors: Kirby O. Jones | Craig A. Kelley

Marketing Academics' Perceptions of the Peer Review Process

JOURNAL ARTICLE published October 2012 in Marketing Education Review

Authors: Charles D. Bailey | Joe F. Hair | Dana R. Hermanson | Victoria L. Crittenden

THE STUDENT EVALUATION OF TEACHING: LET’S BE HONEST – WHO IS TELLING THE TRUTH?

JOURNAL ARTICLE published 2 January 2022 in Marketing Education Review

Authors: Scott R. Cox | Mary Kay Rickard | Christopher M. Lowery

You Are Fired! A Method to Control and Sanction Free Riding in Group Assignments

JOURNAL ARTICLE published March 2005 in Marketing Education Review

Authors: Avery M. Abernethy | William L. Lett

Modeling Business Student Satisfaction: Utilitarian Value and Hedonic Value as Drivers of Satisfaction

JOURNAL ARTICLE published 1 October 2020 in Marketing Education Review

Authors: Gabriella Arizzi | Jake Breitenreiter | Ronan Khalsa | Rajesh Iyer | Laurie A. Babin | Mitch Griffin

THE WEBSITE TRAFFIC PROJECT: FACILITATING ENGAGEMENT AND LEARNING IN AN INTRODUCTORY DIGITAL MARKETING CLASS

JOURNAL ARTICLE published 3 April 2022 in Marketing Education Review

Authors: Tomasz Miaskiewicz

EDITORIAL: ANALYTICS FOR ANALYTICS

JOURNAL ARTICLE published 3 July 2023 in Marketing Education Review

Authors: Seung Hwan (Mark) Lee

An Innovative, Experiential-Learning Project for Sales Management and Professional Selling Students

JOURNAL ARTICLE published 2 January 2016 in Marketing Education Review

Authors: Joseph Chapman | Stacey Schetzsle | Russell Wahlers