Marketing Education in the 21^st Century

JOURNAL ARTICLE published July 2004 in Marketing Education Review

EDITORIAL: PUSH FOR DIGITAL

JOURNAL ARTICLE published 3 July 2022 in Marketing Education Review

Authors: Seung Hwan (Mark) Lee

The Confusion About CLV in Case-Based Teaching Materials

JOURNAL ARTICLE published 2 January 2017 in Marketing Education Review

Authors: Neil T. Bendle | Charan K. Bagga

Marketing Educator Topics

JOURNAL ARTICLE published July 2003 in Marketing Education Review

Authors: Scott D. Johnson

Key Issues in Marketing Education

JOURNAL ARTICLE published October 1995 in Marketing Education Review

Authors: Dale A. Lunsford

Gazelle, Lion, Hyena, Vulture, and Worm: A Teaching Metaphor on Competition Between Early and Late Market Entrants

JOURNAL ARTICLE published April 2010 in Marketing Education Review

Authors: Brent Smith

A Multi-Dimensional Examination of Marketing Journal Rankings by North American Academics

JOURNAL ARTICLE published October 2006 in Marketing Education Review

Authors: Michael Jay Polonsky | Paul Whitelaw

Making Marketing History: an Interdisciplinary Team Teaching Approach

JOURNAL ARTICLE published March 2007 in Marketing Education Review

Authors: Catherine McCabe | Katherine M. Grant

Praise in Public, Criticize in Private? An Assessment of Performance Feedback Transparency in a Classroom Setting

JOURNAL ARTICLE published July 2014 in Marketing Education Review

Authors: Matthew T. Seevers | William J. Rowe | Steven J. Skinner

Teaching Retailing and Merchandising: An Experiential Approach

JOURNAL ARTICLE published March 2002 in Marketing Education Review

Authors: Victoria A. Seitz | Nabil Razzouk

You Can Observe a Lot Just by Watching: Using Videography in a Retail Setting to Teach Observational Research Methods

JOURNAL ARTICLE published March 2006 in Marketing Education Review

Authors: Scott Smith | Dan Fisher

Partnering Knowledge and Experience: The Business Classroom as Laboratory

JOURNAL ARTICLE published July 1993 in Marketing Education Review

Authors: Barbara Dyer | David W. Schumann

Challenges and Prospects Facing Doctoral Education in Marketing

JOURNAL ARTICLE published March 2000 in Marketing Education Review

Authors: William O. Bearden | Pam Scholder Ellen | Richard G. Netemeyer

Evaluating and Designing the Brand Management Curriculum of MBA Programs from the Perspective of Brand Managers’ Professional Needs

JOURNAL ARTICLE published July 2008 in Marketing Education Review

Authors: Ram Herstein | Arie Rotem | Lirit Abies Rivin

#OPENFORBUSINESS: STUDENT PROMOTION OF COMMUNITY ORGANIZATIONS AND BUSINESSES ON SOCIAL MEDIA

JOURNAL ARTICLE published 3 April 2023 in Marketing Education Review

Authors: Zhenning Xu | Fernando Parra | Abby Peters | McDowell Porter | Jeremy Woods

INNOVATING BY DESIGN

JOURNAL ARTICLE published 4 May 2018 in Marketing Education Review

Authors: Jane E. Machin

Data in the Palm of Your Hand

JOURNAL ARTICLE published October 2006 in Marketing Education Review

Authors: Sue Y. McGorry

Marketing Alumni Perspectives on the Educational Challenges for the 1990s

JOURNAL ARTICLE published January 1991 in Marketing Education Review

Authors: Sandra L. Schmidt

Constructing Marketing Examinations That Are Reliable and Valid Measures of Student Performance

JOURNAL ARTICLE published March 1992 in Marketing Education Review

Authors: Roobina Ohanian | Armen Tashchian | Larry H. Beard

Retail Internships: An Experiential Learning Challenge

JOURNAL ARTICLE published January 1991 in Marketing Education Review

Authors: Shirley M. Stretch | Shelley S. Harp