Identifying key performance indicators for marketing strategies in mobile applications: a systematic literature review

JOURNAL ARTICLE published 2020 in International Journal of Electronic Marketing and Retailing

Authors: Ana Reyes Menendez | Jose Ramon Saura | Pedro Palos Sanchez

An analysis of consumer perception towards supermarket and online shopping: a systematic review

JOURNAL ARTICLE published 2024 in International Journal of Electronic Marketing and Retailing

Authors: Shagun Jain | Tina Shivnani | Jampala Maheshchandra Babu

Managing quality and customer trust in the e-retailing servicescape

JOURNAL ARTICLE published 2017 in International Journal of Electronic Marketing and Retailing

Authors: Bruce D. Keillor | Patrick J. Bateman | Emre Ulusoy

Determinants of customer satisfaction in healthcare industry: the case of the Hellenic Red Cross

JOURNAL ARTICLE published 2016 in International Journal of Electronic Marketing and Retailing

Authors: Michalis Skordoulis | Miltiadis Chalikias | Dimitris Drosos | Nikos Tsotsolas

E-shopping momentum: a conceptual framework

JOURNAL ARTICLE published 2016 in International Journal of Electronic Marketing and Retailing

Authors: Ashish Dubey | Sonika Raitani

Success and failure factors of social media integration - insights from business experience

JOURNAL ARTICLE published 2019 in International Journal of Electronic Marketing and Retailing

Authors: Maha Al Essa | Imene Ben Yahia

Promocode: an examination of the outcome expectations in shopping apps

JOURNAL ARTICLE published 2021 in International Journal of Electronic Marketing and Retailing

Authors: Ali Shafiq | Ree C. Ho

Perceived diagnostics of virtual try-on technologies and attitudes toward men's suits

JOURNAL ARTICLE published 2021 in International Journal of Electronic Marketing and Retailing

Authors: Young Do Kim | Changhyun Nam

Reference group influence on user connections with social networking sites: a study of Facebook

JOURNAL ARTICLE published 2019 in International Journal of Electronic Marketing and Retailing

Authors: Yujie Wei | Feisal Murshed

Social media and the decision-making process: empirical evidence from Yemen

JOURNAL ARTICLE published 2021 in International Journal of Electronic Marketing and Retailing

Authors: Ramzi Alwadhan | Wail Alhakimi

The moderating role of relationship quality in the customer engagement and satisfaction relationship in brand communities: the role of gender

JOURNAL ARTICLE published 2021 in International Journal of Electronic Marketing and Retailing

Authors: Matti J. Haverila | Kai Haverila | Caitlin McLaughlin

The effect of brand love on the electronic word-of-mouth and repurchase intention

JOURNAL ARTICLE published 2021 in International Journal of Electronic Marketing and Retailing

Authors: Yusuf Volkan Topuz | Süleyman Çelik

Self-congruity and brand loyalty - an innovation of diffusion approach

JOURNAL ARTICLE published 2020 in International Journal of Electronic Marketing and Retailing

Authors: S. Prabakar | P. Praveen Babu

Measuring website quality: theoretical framework and practical implications for the agro-food sector in the European Alpine area

JOURNAL ARTICLE published 2017 in International Journal of Electronic Marketing and Retailing

Authors: Davide Di Fatta | Andrea Moretti | Michela Cesarina Mason

Wooing the Consumer in a Six-Second Commercial! Measuring the Efficacy of Bumper Advertisements on YouTube

JOURNAL ARTICLE published 2020 in International Journal of Electronic Marketing and Retailing

Authors: Amit Kishore | Jay Trivedi | Siddharth Deshmukh

Effectiveness of female nudity in e-advertising

JOURNAL ARTICLE published 2017 in International Journal of Electronic Marketing and Retailing

Authors: Nahed Taha | Charbel Salloum | Leah Hajjar | Jacques Digout

Retail service quality, satisfaction, and trust: the key to shopper loyalty in the context of the Indonesian traditional market

JOURNAL ARTICLE published 2019 in International Journal of Electronic Marketing and Retailing

Authors: Moh Farid Najib | Adila Sosianika

Factors Influencing the Acceptance of Smart Homes in Jordan

JOURNAL ARTICLE published 2020 in International Journal of Electronic Marketing and Retailing

Authors: Mohammad Daoud | Ibrahim Mashal | Ahmed Shuhaiber

A Conjoint Analysis of Customers Preferences for E-Banking Channels

JOURNAL ARTICLE published 2021 in International Journal of Electronic Marketing and Retailing

Authors: Kritika Nagdev | Davide Di Fatta | Noopur Saxena | Navneet Gera

The influence of online recommendation mechanisms in the Smartphone market in the context of electronic word-of-mouth

JOURNAL ARTICLE published 2019 in International Journal of Electronic Marketing and Retailing

Authors: Priscila Graziele Araujo | Ricardo Luiz Pereira Bueno | Luis Hernan Contreras Pinochet | Evandro Luiz Lopes