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Determinants of online journey and its influence on online customer satisfaction associated with online customer loyalty JOURNAL ARTICLE published 2019 in International Journal of Electronic Marketing and Retailing |
Identifying key performance indicators for marketing strategies in mobile applications: a systematic literature review JOURNAL ARTICLE published 2020 in International Journal of Electronic Marketing and Retailing |
Building brand advocacy on social media to improve brand equity JOURNAL ARTICLE published 2019 in International Journal of Electronic Marketing and Retailing |
Investigating the impact of digital media advertising content on accepting or rejecting the message mediated by advertising value and modifier of brand trust and marketing innovation (case study: citizens of the west of Tehran) JOURNAL ARTICLE published 2021 in International Journal of Electronic Marketing and Retailing |
Empirical analysis of online purchase of kid's products by urban Indian parents JOURNAL ARTICLE published 2015 in International Journal of Electronic Marketing and Retailing |
Motivations for consumption behaviours on the web: a conceptual model based on a holistic approach JOURNAL ARTICLE published 2006 in International Journal of Electronic Marketing and Retailing |
Exploring the relationship between Maslows needs theory and green purchase behaviour of Indian millennials: a structural equation modelling approach JOURNAL ARTICLE published 2023 in International Journal of Electronic Marketing and Retailing |
Cause-related marketing online trust and purchase intention: investigating the role of CSR, cause involvement, perceived value and the moderating role of donation magnitude JOURNAL ARTICLE published 2023 in International Journal of Electronic Marketing and Retailing |
The impact of social media marketing activities constructs on brand equity constructs in a developing economy market JOURNAL ARTICLE published 2023 in International Journal of Electronic Marketing and Retailing |
Differences in attitude and purchase intention for multisensory stimuli in online stores with decreasing product congruence in terms of superadditivity and cross-modal correspondence JOURNAL ARTICLE published 2022 in International Journal of Electronic Marketing and Retailing |
The determinants and consequences of website credibility in e-retailing: examining the roles of ethical issues JOURNAL ARTICLE published 2018 in International Journal of Electronic Marketing and Retailing |
Exploring the consumer preference for bank: a conjoint analysis approach JOURNAL ARTICLE published 2023 in International Journal of Electronic Marketing and Retailing |
Antecedents and outcomes of omnichannel retail customer experience JOURNAL ARTICLE published 2023 in International Journal of Electronic Marketing and Retailing |
Effect of gender and unplanned shopping on healthy product buying and digital technology use JOURNAL ARTICLE published 2022 in International Journal of Electronic Marketing and Retailing |
Factors underlying brand trust for affecting brand love leading to customers' purchase intention in Indian hypermarkets JOURNAL ARTICLE published 2021 in International Journal of Electronic Marketing and Retailing |
Examining the influence of HEXACO personality traits on impulse buying tendency, perceived enjoyment, and impulse buying behaviour in the context of Instagram commerce JOURNAL ARTICLE published 2023 in International Journal of Electronic Marketing and Retailing |
Online Community Experience (OCE) and its impact on customer attitudes: an exploratory study JOURNAL ARTICLE published 2008 in International Journal of Electronic Marketing and Retailing |
Facebook usage intensity and compulsive buying tendency: the mediating role of envy, self-esteem, and self-promotion and the moderating role of depression JOURNAL ARTICLE published 2021 in International Journal of Electronic Marketing and Retailing |
Impact of quality of AR apps on customer brand engagement, word-of-mouth and purchase intention: moderating role of perceived brand value JOURNAL ARTICLE published 2022 in International Journal of Electronic Marketing and Retailing |
Information processing from electronic word of mouth: an integrative framework JOURNAL ARTICLE published 2023 in International Journal of Electronic Marketing and Retailing |