The effect of hedonic value, utilitarian value and perceived risk on consumer intention of choosing P2P collaborative consumption options

JOURNAL ARTICLE published 2021 in International Journal of Electronic Marketing and Retailing

Authors: Ngoc Trang Thi Nguyen | Yoonjae Lee

Does visual merchandising affect response behaviour Role of atmospheric cues in online retailing

JOURNAL ARTICLE published 2022 in International Journal of Electronic Marketing and Retailing

Authors: Farah S. Choudhary | Alka Sharma

Influential celebrities through brand co-creation by music video: how does it change perceived brand quality and impact on purchase intention

JOURNAL ARTICLE published 2023 in International Journal of Electronic Marketing and Retailing

Authors: Tien Minh Dinh | Zoe Nguyen

Customer brand engagement in emerging businesses: antecedents and consequences

JOURNAL ARTICLE published 2022 in International Journal of Electronic Marketing and Retailing

Authors: Mohammadreza Keshavarz | Mohammadreza Barootkoob | Milad Mohebali Malmiri | Amir Reza Konjkav Monfared

NLP technologies for analysing user generated Twitter data to identify the reputation of universities in the Valencian Community, Spain

JOURNAL ARTICLE published 2022 in International Journal of Electronic Marketing and Retailing

Authors: Manuel Palomar Sanz | Yoan Gutiérrez Vázquez | Paula Núñez Milán

20 years of online customer experience: a bibliometric review and research agenda

JOURNAL ARTICLE published 2021 in International Journal of Electronic Marketing and Retailing

Authors: Pankaj Deshwal | Mehak Goyal

The digital economy: new e-business strategies for food Italian system

JOURNAL ARTICLE published 2016 in International Journal of Electronic Marketing and Retailing

Authors: Luisa Sturiale | Alessandro Scuderi

The impact of advertising fresh milk has on consumers' behaviour of the Thessaloniki City population

JOURNAL ARTICLE published 2016 in International Journal of Electronic Marketing and Retailing

Authors: Ioannis Papaioannou | Irene Tzimitra Kalogianni | Eleni Tegkelidou

The state of flow in social commerce: the importance of flow consciousness

JOURNAL ARTICLE published 2018 in International Journal of Electronic Marketing and Retailing

Authors: Julio Jiménez Martínez | María José Martín De Hoyos | Carolina Herrando

Fashion portals and Indian consumers: an exploratory study on online apparel retail marketing

JOURNAL ARTICLE published 2020 in International Journal of Electronic Marketing and Retailing

Authors: Pradeep Kautish | Sushil Kumar Rai

Factors influencing consumers' purchase intention towards online group buying in Malaysia

JOURNAL ARTICLE published 2019 in International Journal of Electronic Marketing and Retailing

Authors: Yean Sien Liew | Mohammad Falahat

Profiling Consumers of Private Label Brands in Virtual Retail Environment- A Cluster Analytic Approach

JOURNAL ARTICLE published 2019 in International Journal of Electronic Marketing and Retailing

Authors: Bibhas Chandra | Sumit Kumar

Consumer ethnocentrism: validation of CETSCALE and measurement among Saudi citizens

JOURNAL ARTICLE published 2020 in International Journal of Electronic Marketing and Retailing

Authors: M.M. Sulphey | Mohammad Rishad Faridi

Which are online shopping determinants Analyzing ease and convenience to use, prior shopping experience, online benefits, social influence in India.

JOURNAL ARTICLE published 2021 in International Journal of Electronic Marketing and Retailing

Authors: Shivani Malik | Davide Di Fatta | Rinki Garg | Navneet Gera

Investigating value, loyalty, and trust as determinants of purchase intention on the Pinterest social media network

JOURNAL ARTICLE published 2021 in International Journal of Electronic Marketing and Retailing

Authors: Beheruz N. Sethna | Sunil Hazari | Cheryl O'Meara Brown

Workplace mindfulness and customer satisfaction: an investigation in hospitality industry based on booking.com overall ratings

JOURNAL ARTICLE published 2021 in International Journal of Electronic Marketing and Retailing

Authors: Gökdeniz Kalkın | Yunus Gökmen | Ufuk Türen | Haluk Erdem | Eser Erdurmazlı

Consumer acceptance of virtual reality when browsing for apparel

JOURNAL ARTICLE published 2021 in International Journal of Electronic Marketing and Retailing

Authors: Jennifer Johnson Jorgensen | Katelyn Sorensen

Effectiveness of in-game advertisements within role-playing games

JOURNAL ARTICLE published 2022 in International Journal of Electronic Marketing and Retailing

Authors: Luis Guerra | Deepak Saxena

Investigating value, loyalty, and trust as determinants of purchase intention on the Pinterest social media network

JOURNAL ARTICLE published 2021 in International Journal of Electronic Marketing and Retailing

Authors: Beheruz N. Sethna | Sunil Hazari | Cheryl O' | Meara Brown

Affective adoption of new grocery shopping modes through cultural change acceptance, consumer learning, and other means of persuasion

JOURNAL ARTICLE published 2021 in International Journal of Electronic Marketing and Retailing

Authors: Simon Somogyi | Kimberly Thomas Francois