Success and failure factors of social media integration - insights from business experience

JOURNAL ARTICLE published 2019 in International Journal of Electronic Marketing and Retailing

Authors: Maha Al Essa | Imene Ben Yahia

Gamification for e-retailing: findings and future insights

JOURNAL ARTICLE published 2023 in International Journal of Electronic Marketing and Retailing

Authors: Ignas Zimaitis | Sigita Kirse | Karina Adomaviciute Sakalauske | Vytautas Dikcius

Impacts of multimodal information on smartphones

JOURNAL ARTICLE published 2017 in International Journal of Electronic Marketing and Retailing

Authors: Dimitris Drossos | George Lekakos | Stamatoula Voulgari

Self-congruity and brand loyalty - an innovation of diffusion approach

JOURNAL ARTICLE published 2020 in International Journal of Electronic Marketing and Retailing

Authors: P. Praveen Babu | S. Prabakar

The impact of touchpoints on customer engagement: the mediating role of relationship quality and brand attachment

JOURNAL ARTICLE published 2021 in International Journal of Electronic Marketing and Retailing

Authors: Chanongkorn Kuntonbutr | Surasak Suthongwan

To click or to buy over the counter drugs: exploring the behaviour of Slovenian customers

JOURNAL ARTICLE published 2018 in International Journal of Electronic Marketing and Retailing

Authors: Andrej Bertoncelj | Mirjana Pejić Bach | Maja Meško | Vasja Roblek

Smartphone dependence among students: gender-based analysis

JOURNAL ARTICLE published 2018 in International Journal of Electronic Marketing and Retailing

Authors: Wajeeha Aslam | Kashif Farhat | Imtiaz Arif

Analysing motivational factors influencing selection of commercial websites by consumer in the e-commerce (B2C)

JOURNAL ARTICLE published 2016 in International Journal of Electronic Marketing and Retailing

Authors: Ardalan Sameti | Hamidreza Khalili | Hassan Sheybani

Online sales promotion in hedonic versus utilitarian product categories

JOURNAL ARTICLE published 2018 in International Journal of Electronic Marketing and Retailing

Authors: Ravi Narayanaswamy | Richard A. Heiens

Factors influencing consumers' purchase intention towards online group buying in Malaysia

JOURNAL ARTICLE published 2019 in International Journal of Electronic Marketing and Retailing

Authors: Yean Sien Liew | Mohammad Falahat

Antecedents and outcomes of omnichannel retail customer experience

JOURNAL ARTICLE published 2023 in International Journal of Electronic Marketing and Retailing

Authors: Hai Ninh Nguyen | Manh Dung Tran

Effect of gender and unplanned shopping on healthy product buying and digital technology use

JOURNAL ARTICLE published 2022 in International Journal of Electronic Marketing and Retailing

Authors: Vikas Agrawal | Dale Cake | George Gresham

Impact of quality of AR apps on customer brand engagement, word-of-mouth and purchase intention: moderating role of perceived brand value

JOURNAL ARTICLE published 2022 in International Journal of Electronic Marketing and Retailing

Authors: Naresh K. Patel | Pradeep Kautish | Vipul Patel

Understanding the price drivers of successful apps in the mobile app market

JOURNAL ARTICLE published 2016 in International Journal of Electronic Marketing and Retailing

Authors: Paolo Roma | Gandolfo Dominici

Factors influencing purchase intention of store brands in organised fashion retail

JOURNAL ARTICLE published 2021 in International Journal of Electronic Marketing and Retailing

Authors: Aradhana Gandhi | Sonali Bhattacharya

Exploring determinants of brand loyalty: considering marketing mix and brand equity in FMCGs

JOURNAL ARTICLE published 2023 in International Journal of Electronic Marketing and Retailing

Authors: Wardah Irfan | Syeda Nazneen Waseem | Wajeeha Aslam | Kashif Farhat

Facebook usage intensity and compulsive buying tendency: the mediating role of envy, self-esteem, and self-promotion and the moderating role of depression

JOURNAL ARTICLE published 2021 in International Journal of Electronic Marketing and Retailing

Authors: A.F.M. Jalal Ahamed | Yam B. Limbu | Md. Al Mamun

Social media communication and consumer decision making: an empirical perspective

JOURNAL ARTICLE published 2022 in International Journal of Electronic Marketing and Retailing

Authors: Sumit Sangwan | Supran Kumar Sharma

Lifestyles and internet: a new pathway for well-being sustainability

JOURNAL ARTICLE published 2016 in International Journal of Electronic Marketing and Retailing

Authors: Rosa Misso | Safwat H. Shakir Hanna | Gian Paolo Cesaretti | Maria Carmen De Angelis

E-business-spawned EMCs: an overlooked aspect of the impact of e-business proliferation on EMCs

JOURNAL ARTICLE published 2009 in International Journal of Electronic Marketing and Retailing

Authors: Varinder M. Sharma