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Building customer loyalty in online shopping: the role of online trust, online satisfaction and electronic word of mouth JOURNAL ARTICLE published 2020 in International Journal of Electronic Marketing and Retailing |
Does visual merchandising affect response behaviour Role of atmospheric cues in online retailing JOURNAL ARTICLE published 2022 in International Journal of Electronic Marketing and Retailing |
Dried fruit demand analysis using the review tag function on the Chinese CBEC platform JOURNAL ARTICLE published 2023 in International Journal of Electronic Marketing and Retailing |
Consumer fear of financial crises during pandemic time and its effect on their buying intentions JOURNAL ARTICLE published 2023 in International Journal of Electronic Marketing and Retailing |
Small business clusters and their role in prioritising barriers to e-commerce adoption: a study of two approaches to cluster development JOURNAL ARTICLE published 2007 in International Journal of Electronic Marketing and Retailing |
Comparison of the consumers' need for touch in terms of high-touch and low-touch products in online and offline retail stores JOURNAL ARTICLE published 2023 in International Journal of Electronic Marketing and Retailing |
Understanding the socialisation process of teen consumers across shopping channels JOURNAL ARTICLE published 2006 in International Journal of Electronic Marketing and Retailing |
Incorporating web aesthetics into e-tail atmospherics research: an evaluation of multiple theoretical frameworks JOURNAL ARTICLE published 2011 in International Journal of Electronic Marketing and Retailing |
'You should buy this one!' The influence of online recommendations on product attitudes and choice confidence JOURNAL ARTICLE published 2008 in International Journal of Electronic Marketing and Retailing |
The effect of customer lifestyle patterns on the use of mobile banking applications in Jordan JOURNAL ARTICLE published 2020 in International Journal of Electronic Marketing and Retailing |
Students behavioural intention towards mobile technology for online shopping JOURNAL ARTICLE published 2023 in International Journal of Electronic Marketing and Retailing |
Going with the consumer towards the social web environment: a review of extant knowledge JOURNAL ARTICLE published 2010 in International Journal of Electronic Marketing and Retailing |
Rise of ASEAN omnichannel consumer intensity: corollary of ostensive omnichannel strength of portable application selection, transactional motivations and marque advocacy JOURNAL ARTICLE published 2023 in International Journal of Electronic Marketing and Retailing |
The impact of new e-retailer's policy information on post-purchase services towards customer satisfaction JOURNAL ARTICLE published 2022 in International Journal of Electronic Marketing and Retailing |
Social media advertising and marketing performance of SMEs in Ghana: moderating roles of firm size and fear of missing out. JOURNAL ARTICLE published 2022 in International Journal of Electronic Marketing and Retailing |
Consumer research, retailers and robots JOURNAL ARTICLE published 2017 in International Journal of Electronic Marketing and Retailing |
Marketing in a Web 2.0 world with a Web 1.0 mentality: the challenge of social web marketing in academic institutions JOURNAL ARTICLE published 2010 in International Journal of Electronic Marketing and Retailing |
Consumer attitude toward using smart shopping carts: a comparative analysis of Italian and Croatian consumer attitudes JOURNAL ARTICLE published 2016 in International Journal of Electronic Marketing and Retailing |
Apps shoppers' behaviour and the moderating effect of product standardisation/brand recognition: a maximum likelihood estimation approach JOURNAL ARTICLE published 2018 in International Journal of Electronic Marketing and Retailing |
A longitudinal analysis of web surf history to maximise the effectiveness of behavioural targeting techniques JOURNAL ARTICLE published 2011 in International Journal of Electronic Marketing and Retailing |