To click or to buy over the counter drugs: exploring the behaviour of Slovenian customers

JOURNAL ARTICLE published 2018 in International Journal of Electronic Marketing and Retailing

Authors: Andrej Bertoncelj | Mirjana Pejić Bach | Maja Meško | Vasja Roblek

A positive self-congruence theoretic view of shopping mall consumers perceived risk in mobile commerce intentions

JOURNAL ARTICLE published 2023 in International Journal of Electronic Marketing and Retailing

Authors: Dennis Hart | Kathryn De Luca | Sigi Goode

Message strategy of promotional e-mails in India: a content analysis

JOURNAL ARTICLE published 2019 in International Journal of Electronic Marketing and Retailing

Authors: N.A. Utkarsh | Nimit Gupta

Message strategy of promotional e-mails in India: a content analysis

JOURNAL ARTICLE published 2019 in International Journal of Electronic Marketing and Retailing

Authors: N.A. Utkarsh | Nimit Gupta

Smartphone dependence among students: gender-based analysis

JOURNAL ARTICLE published 2018 in International Journal of Electronic Marketing and Retailing

Authors: Wajeeha Aslam | Kashif Farhat | Imtiaz Arif

Analysing motivational factors influencing selection of commercial websites by consumer in the e-commerce (B2C)

JOURNAL ARTICLE published 2016 in International Journal of Electronic Marketing and Retailing

Authors: Ardalan Sameti | Hamidreza Khalili | Hassan Sheybani

Understanding the price drivers of successful apps in the mobile app market

JOURNAL ARTICLE published 2016 in International Journal of Electronic Marketing and Retailing

Authors: Paolo Roma | Gandolfo Dominici

Social media communication and consumer decision making: an empirical perspective

JOURNAL ARTICLE published 2022 in International Journal of Electronic Marketing and Retailing

Authors: Sumit Sangwan | Supran Kumar Sharma

Factors influencing purchase intention of store brands in organised fashion retail

JOURNAL ARTICLE published 2021 in International Journal of Electronic Marketing and Retailing

Authors: Aradhana Gandhi | Sonali Bhattacharya

Impact of social relationships on electronic word of mouth in social networking sites: a study of Indian social network users

JOURNAL ARTICLE published 2017 in International Journal of Electronic Marketing and Retailing

Authors: Smita Sharma | Asad Rehman

NLP technologies for analysing user generated Twitter data to identify the reputation of universities in the Valencian Community, Spain

JOURNAL ARTICLE published 2022 in International Journal of Electronic Marketing and Retailing

Authors: Paula Núñez Milán | Manuel Palomar Sanz | Yoan Gutiérrez Vázquez

'Click here to share with a friend': a uses and gratifications approach to word-of-mouth marketing effectiveness

JOURNAL ARTICLE published 2011 in International Journal of Electronic Marketing and Retailing

Authors: James R. Coyle | Ted Smith | Elizabeth Lightfoot | William Neace | Glenn Platt

Online sales promotion in hedonic versus utilitarian product categories

JOURNAL ARTICLE published 2018 in International Journal of Electronic Marketing and Retailing

Authors: Ravi Narayanaswamy | Richard A. Heiens

Salespeople psychological antecedents of sales force automation adoption and use in the industrial healthcare setting

JOURNAL ARTICLE published 2022 in International Journal of Electronic Marketing and Retailing

Authors: Kohail Younes

Consumer perception regarding the ethics of online retailing: a review, synthesis, and future research directions

JOURNAL ARTICLE published 2022 in International Journal of Electronic Marketing and Retailing

Authors: Ashish Gupta | Rajendra Prasad Sharma | Saptarshi Bhattacharya

Impacts of multimodal information on smartphones

JOURNAL ARTICLE published 2017 in International Journal of Electronic Marketing and Retailing

Authors: Dimitris Drossos | George Lekakos | Stamatoula Voulgari

Self-congruity and brand loyalty - an innovation of diffusion approach

JOURNAL ARTICLE published 2020 in International Journal of Electronic Marketing and Retailing

Authors: P. Praveen Babu | S. Prabakar

Affective adoption of new grocery shopping modes through cultural change acceptance, consumer learning, and other means of persuasion

JOURNAL ARTICLE published 2021 in International Journal of Electronic Marketing and Retailing

Authors: Kimberly Thomas Francois | Simon Somogyi

Digital sales negotiation stories

JOURNAL ARTICLE published 2015 in International Journal of Electronic Marketing and Retailing

Authors: Clemens Bechter | Fredric William Swierczek

An analysis of consumer perception towards supermarket and online shopping: a systematic review

JOURNAL ARTICLE published 2022 in International Journal of Electronic Marketing and Retailing

Authors: Jampala Maheshchandra Babu | Shagun Jain | Tina Shivnani